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- Tasks: Lead customer retention strategies for a fast-growing betting business.
- Company: Join a dynamic iGaming company focused on player engagement and loyalty.
- Benefits: Enjoy remote work options, enhanced pension, private medical insurance, and wellness treatments.
- Why this job: Make a real impact in a fun, agile team while working with data and sports.
- Qualifications: 3+ years in CRM leadership within the UK betting industry; experience with Symplify preferred.
- Other info: Interviews are informal, allowing you to share your ideas and personality.
The predicted salary is between 42000 - 84000 £ per year.
We’re helping a fast-growing betting business find someone to take the reins of their customer retention strategy across sportsbook and casino. The goal? Keep players happy, active and loyal. You’ll lead all things retention, from shaping the overall strategy through to day-to-day execution — with the support of a capable Retention Marketing Executive.
They’re after someone with solid experience in the UK betting and gaming world, who knows their way around a CRM platform (they use Symplify) and has a sharp eye for customer data and insight.
Here’s what the role looks like in a bit more detail:
- Own and deliver the full retention and CRM strategy across sportsbook and casino
- Run day-to-day campaigns (email, SMS, push) to drive engagement and loyalty
- Use data to guide decisions and optimise performance across key metrics like retention rate, ARPU and LTV
- Work closely with internal teams - from Support and Trading to Compliance
- Develop smart bonus strategies and loyalty schemes that stay within regulation
- Keep an eye on the market and look for clever ways to stay ahead
- Manage and mentor a direct report
- Share monthly performance updates and insights with leadership
What are they looking for? Someone with a good sense of humour, a love of sport and a healthy respect for data. You’ll also need to:
- Be hands-on with CRM platforms like Symplify
- Be curious - always asking why things work, or how they could work better
- Have a good understanding of UKGC regs and how they impact marketing
- Be happy in a small, agile team
- Have at least 3 years’ experience in a retention or CRM leadership role within the UK betting industry
And if you don’t tick every box, don’t stress - they care more about finding the right fit than a perfect CV.
The practical bits:
- Full-time role - can be remote or office-based (northern England)
- Salary between £50-60K depending on experience
- Benefits include:
- Enhanced pension
- Private medical insurance & life assurance
- Monthly wellness/massage treatments
- Quarterly company socials
- And a big chance to make a real impact
Want to apply? Send over a cover note to hell@wearewander.co.uk explaining why this sounds like your kind of role, along with a CV. Interviews will be informal, insightful, and give you a chance to share your ideas.
Head of Retention | CRM | iGaming employer: Wander
Contact Detail:
Wander Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Retention | CRM | iGaming
✨Tip Number 1
Familiarise yourself with the Symplify CRM platform, as it's crucial for this role. Consider taking a short online course or watching tutorials to get a better grasp of its features and functionalities.
✨Tip Number 2
Stay updated on the latest trends in the UK betting and gaming industry. Follow relevant blogs, podcasts, and news outlets to gather insights that could help you during discussions in interviews.
✨Tip Number 3
Prepare to discuss your previous experiences with retention strategies and how you've used data to drive decisions. Think of specific examples where your actions led to measurable improvements in customer loyalty.
✨Tip Number 4
Showcase your understanding of UKGC regulations and how they impact marketing strategies. Being knowledgeable about compliance will demonstrate your readiness to navigate the complexities of the industry.
We think you need these skills to ace Head of Retention | CRM | iGaming
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Head of Retention position. Familiarise yourself with the key aspects of customer retention strategies in the iGaming sector.
Tailor Your CV: Highlight your relevant experience in CRM and retention within the UK betting industry. Emphasise your familiarity with CRM platforms like Symplify and any data-driven decision-making you've done in previous roles.
Craft a Compelling Cover Note: In your cover note, explain why this role excites you and how your background aligns with their needs. Use specific examples from your past experiences to demonstrate your skills and passion for the industry.
Show Your Personality: Since they value a good sense of humour and a love of sport, let your personality shine through in your application. This can help you stand out as a candidate who fits well within their team culture.
How to prepare for a job interview at Wander
✨Show Your Passion for Retention
Make sure to express your enthusiasm for customer retention strategies. Share examples of successful campaigns you've led in the past, particularly in the UK betting and gaming sector, to demonstrate your expertise and commitment to keeping players engaged.
✨Know Your Data
Be prepared to discuss how you use data to inform your decisions. Familiarise yourself with key metrics like retention rate, ARPU, and LTV, and be ready to provide insights on how you've optimised these in previous roles.
✨Familiarity with CRM Platforms
Since the company uses Symplify, it’s crucial to showcase your hands-on experience with CRM platforms. If you have experience with Symplify, mention specific features you’ve utilised to enhance customer engagement and retention.
✨Cultural Fit and Team Dynamics
The company values a good sense of humour and teamwork. Be yourself during the interview and share how you’ve successfully collaborated with internal teams in the past. Highlight your adaptability and willingness to contribute to a small, agile team environment.
