At a Glance
- Tasks: Lead and execute marketing campaigns for institutional investors in private markets.
- Company: MSCI is a leading provider of investment decision support tools with over 50 years of expertise.
- Benefits: Enjoy flexible working, comprehensive benefits, and access to ongoing skills development.
- Why this job: Join a high-performance team shaping the future of private markets with innovative strategies.
- Qualifications: 6-8 years in B2B marketing, strong storytelling skills, and a passion for private markets.
- Other info: Be part of a diverse culture with multiple Employee Resource Groups promoting inclusion.
The predicted salary is between 36000 - 60000 £ per year.
Join Us in Shaping the Future of Private Markets. Private markets are experiencing significant growth, and MSCI is uniquely positioned to bring clarity, comparability, and connectivity to this evolving asset class. We act as an independent solutions provider of research-quality data, analytics, and insights, helping Limited Partners ("LPs") and other industry participants navigate the complexity of private markets and make more informed investment decisions across their total portfolios. You will join a fast-growing, high-visibility team that drives global go-to-market strategy, audience engagement, and product positioning for one of MSCI's most dynamic businesses: Private Assets.
About the Role: We are looking for a high-performing, commercially minded Senior Associate to lead and execute marketing programs, with a primary focus on EMEA-based institutional investors as well as total portfolio solutions. This is a strategic, cross-functional role where you will take ownership of campaigns from end to end—crafting compelling narratives, identifying key audiences, launching initiatives across multiple channels, and measuring their impact. You will work closely with Product, Sales, Research, and global marketing colleagues to elevate MSCI's presence with EMEA's most sophisticated investors.
Your Key Responsibilities:
- Develop and execute integrated marketing campaigns targeting LPs and asset owners across private equity, private credit, infrastructure, and real assets.
- Shape messaging, positioning and value propositions for LP-focused solutions.
- Lead creation and localization of compelling content—including thought leadership, sales enablement, digital assets, and event materials.
- Strategize and deliver regional programs across digital, social, email, and in-person channels, aligned to commercial goals.
- Collaborate across global product, research, and sales teams to align messaging and identify high-impact marketing opportunities.
- Track performance and deliver insights to optimize campaign effectiveness and demonstrate ROI.
- Stay ahead of competitive dynamics and market needs to continuously evolve audience engagement.
Your skills and experience that will help you excel:
- 6-8 years of B2B marketing experience in asset management, private markets, fintech, or financial services.
- Deep interest and expertise in private markets and institutional investment trends.
- Strong campaign management skills, with experience leading multi-channel programs from concept to execution.
- Outstanding writing and storytelling skills, with a knack for distilling complex topics into clear, impactful messaging.
- Collaborative, adaptable, and proactive—comfortable operating in a fast-paced, global environment.
- Proven experience managing cross-functional stakeholders and aligning marketing with commercial outcomes.
- Familiarity with platforms like Salesforce, Pardot, Airtable, and Highspot is a plus.
- Strategic mindset paired with hands-on execution and attention to detail.
- Analytical approach to decision-making, with the ability to use data to optimize and communicate impact.
About MSCI: What we offer you includes transparent compensation schemes and comprehensive employee benefits, tailored to your location, ensuring your financial security, health, and overall wellbeing. Flexible working arrangements, advanced technology, and collaborative workspaces. A culture of high performance and innovation where we experiment with new ideas and take responsibility for achieving results. A global network of talented colleagues, who inspire, support, and share their expertise to innovate and deliver for our clients. Global Orientation program to kickstart your journey, followed by access to our platform, LinkedIn Learning Pro and tailored learning opportunities for ongoing skills development. Multi-directional career paths that offer professional growth and development through new challenges, internal mobility and expanded roles. We actively nurture an environment that builds a sense of inclusion, belonging and connection, including eight Employee Resource Groups.
At MSCI, we are passionate about what we do, and we are inspired by our purpose - to power better investment decisions. You will be part of an industry-leading network of creative, curious, and entrepreneurial pioneers. This is a space where you can challenge yourself, set new standards and perform beyond expectations for yourself, our clients, and our industry.
MSCI is a leading provider of critical decision support tools and services for the global investment community. With over 50 years of expertise in research, data, and technology, we power better investment decisions by enabling clients to understand and analyze key drivers of risk and return and confidently build more effective portfolios. We create industry-leading research-enhanced solutions that clients use to gain insight into and improve transparency across the investment process.
MSCI Inc. is an equal opportunity employer. It is the policy of the firm to ensure equal employment opportunity without discrimination or harassment on the basis of race, color, religion, creed, age, sex, gender, gender identity, sexual orientation, national origin, citizenship, disability, marital and civil partnership/union status, pregnancy, veteran status, or any other characteristic protected by law. MSCI is also committed to working with and providing reasonable accommodations to individuals with disabilities.
Product Marketing Specialist - Institutional Private Assets | London, UK employer: MSCI
Contact Detail:
MSCI Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Specialist - Institutional Private Assets | London, UK
✨Tip Number 1
Familiarise yourself with the latest trends in private markets and institutional investments. This knowledge will not only help you understand the role better but also allow you to engage in meaningful conversations during interviews.
✨Tip Number 2
Network with professionals in the asset management and fintech sectors. Attend industry events or webinars to connect with potential colleagues and learn more about the challenges they face, which can give you an edge in discussions.
✨Tip Number 3
Showcase your campaign management skills by preparing examples of successful multi-channel marketing initiatives you've led. Be ready to discuss how you measured their impact and optimised performance.
✨Tip Number 4
Research MSCI's current marketing strategies and recent campaigns. Understanding their approach will allow you to tailor your insights and suggestions during the interview, demonstrating your proactive attitude and strategic mindset.
We think you need these skills to ace Product Marketing Specialist - Institutional Private Assets | London, UK
Some tips for your application 🫡
Understand the Role: Before you start writing your application, make sure you fully understand the responsibilities and requirements of the Product Marketing Specialist position. Tailor your application to highlight how your skills and experiences align with the specific needs of MSCI.
Craft a Compelling Cover Letter: Your cover letter should tell a story about your professional journey, focusing on your B2B marketing experience in asset management or private markets. Use clear and impactful language to demonstrate your understanding of the industry and your passion for the role.
Highlight Relevant Experience: In your CV, emphasise your campaign management skills and any experience leading multi-channel marketing programmes. Be specific about your achievements and how they relate to the key responsibilities outlined in the job description.
Showcase Your Analytical Skills: Since the role requires an analytical approach to decision-making, include examples of how you've used data to optimise marketing campaigns in the past. This will demonstrate your ability to track performance and deliver insights effectively.
How to prepare for a job interview at MSCI
✨Know Your Audience
Before the interview, research MSCI and its position in the private markets sector. Understand their target audience, particularly EMEA-based institutional investors, and be prepared to discuss how your marketing strategies can engage them effectively.
✨Showcase Your Campaign Management Skills
Be ready to share specific examples of multi-channel marketing campaigns you've led. Highlight your ability to manage projects from concept to execution, and discuss the results you achieved, focusing on metrics that demonstrate ROI.
✨Demonstrate Strong Storytelling Abilities
Prepare to showcase your writing skills by discussing how you distil complex topics into clear messaging. You might even want to bring a portfolio of your work that includes thought leadership pieces or marketing content relevant to private markets.
✨Emphasise Collaboration and Adaptability
MSCI values teamwork and adaptability. Be prepared to discuss how you've successfully collaborated with cross-functional teams in the past, and provide examples of how you've adapted your strategies in fast-paced environments.