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- Tasks: Lead and transform global events sales strategy while building a high-performing team.
- Company: Join a respected leader in data and live events with over a century of heritage.
- Benefits: Enjoy a strong base salary, high-impact bonuses, and a clear path to equity.
- Why this job: Be part of a values-led culture focused on growth, metrics, and customer value.
- Qualifications: 10+ years in B2B sales leadership, ideally in events or media, with proven transformation success.
- Other info: Opportunity for international travel and strategic visibility across executive leadership.
The predicted salary is between 72000 - 108000 £ per year.
Location: London
Travel: International travel expected
Compensation: Strong base + high-impact bonus
Command a strategic commercial portfolio in a high-growth B2B environment. Lead the transformation of a global events sales function—shaping strategy, elevating revenue, and embedding a future-proofed model for sustainable growth.
What’s on offer:
- Performance-linked package with clear path to equity
- Opportunity to overhaul and lead a global event sales operation
- Autonomy to build a high-performing, inclusive commercial team
- Strategic visibility across executive leadership
- Culture built on metrics, growth mindset, and customer value
Why this business:
A globally respected information leader, this organisation is redefining commercial excellence across data, insights, and live events. With a heritage spanning more than a century and a presence across Europe, the Americas, and Asia, they offer both stability and pace. Values-led, inclusive, and commercially ambitious—this is the perfect home for strategic sales leadership.
What you’ll be doing:
- Design and execute a bold, scalable sales strategy for global events
- Lead, coach, and scale a team across sponsorship and commercial operations
- Modernise sales tools, practices, and processes to drive customer-centricity
- Embed value-based, metrics-driven selling across the team
- Partner with marketing, product, and delivery to align on growth and execution
What you’ll bring:
- 10+ years’ B2B sales leadership, ideally within events or media
- Proven success in strategic transformation and team leadership
- Commercial acuity, CRM proficiency, and forecasting rigour
- Deep understanding of market and client drivers
- Inclusive, values-led leadership approach
Who this suits:
You’re a commercially minded sales leader who thrives on change, leads with clarity, and builds collaborative, high-performance teams. You see opportunity in complexity—and know how to turn vision into action.
Apply now for a confidential conversation with Walker Lovell.
Sales Director - Events employer: Walker Lovell
Contact Detail:
Walker Lovell Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Director - Events
✨Tip Number 1
Network strategically within the events and B2B sales sectors. Attend industry conferences, webinars, and networking events to connect with key players and gain insights into the latest trends. This will not only enhance your visibility but also help you understand what potential employers are looking for.
✨Tip Number 2
Showcase your leadership skills by sharing examples of how you've successfully transformed sales teams in the past. Prepare anecdotes that highlight your ability to coach and scale teams, as well as your experience in implementing customer-centric sales strategies.
✨Tip Number 3
Familiarise yourself with the latest sales tools and technologies that enhance customer engagement and streamline processes. Being knowledgeable about these tools can set you apart from other candidates and demonstrate your commitment to modernising sales practices.
✨Tip Number 4
Research the company’s values and culture thoroughly. Understanding their focus on metrics, growth mindset, and customer value will allow you to tailor your conversations and demonstrate how your leadership style aligns with their mission during interviews.
We think you need these skills to ace Sales Director - Events
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and expectations of the Sales Director – Events position. Tailor your application to highlight your relevant experience in B2B sales leadership and strategic transformation.
Craft a Compelling CV: Your CV should clearly showcase your 10+ years of B2B sales leadership experience, particularly in events or media. Highlight specific achievements that demonstrate your ability to lead teams and drive revenue growth.
Write a Strong Cover Letter: In your cover letter, express your passion for the role and the company. Discuss how your inclusive, values-led leadership approach aligns with their culture and how you can contribute to their ambitious goals.
Highlight Relevant Skills: Make sure to emphasise your commercial acuity, CRM proficiency, and understanding of market drivers. Use specific examples to illustrate how you've modernised sales practices and driven customer-centricity in previous roles.
How to prepare for a job interview at Walker Lovell
✨Research the Company and Industry
Before your interview, make sure to thoroughly research the company and its position in the events industry. Understand their values, recent achievements, and challenges they face. This will help you tailor your responses and demonstrate your genuine interest in the role.
✨Prepare Your Success Stories
Given the emphasis on strategic transformation and team leadership, prepare specific examples from your past experiences that showcase your success in these areas. Use the STAR method (Situation, Task, Action, Result) to structure your stories clearly and effectively.
✨Showcase Your Leadership Style
As a candidate for a Sales Director position, it's crucial to articulate your leadership approach. Be ready to discuss how you build inclusive, high-performing teams and how you adapt your style to different situations. Highlight any experience you have in coaching and developing talent.
✨Ask Insightful Questions
Prepare thoughtful questions to ask during the interview. Inquire about the company's vision for the future of their events sales function, the metrics they use to measure success, and how they foster a culture of growth and collaboration. This shows your strategic mindset and engagement with the role.
