Social Media Strategist - McCann Content Studios

MCS is McCann’s global hub for social and influencer capabilities. MCS’s diverse mix of over 100 strategic thinkers, creatives, makers, innovators and cultural connectors have one simple mission – to build enduring brands on social. MCS offers end-to-end social strategy, social-first creativity, community management, influencer marketing, paid social and analytics, underpinned by a suite of proprietary tools. Their client roster includes Aldi, Nike, X Box and Dyson, amongst others. McCann Content Studios London is part of McCann London, a creative agency dedicated to telling the truth and telling it well, because we believe when a truth is told well things change for the better. Fuelled by an obsession with truth and the richness of a connected network, our work lives on the edge of mainstream culture, building enduring brands, growing businesses and giving our people a platform to grow.

The Social Media Strategist role: As a Senior Social Media Content Strategist at McCann Content Studios (MCS), you will play a pivotal role in developing and executing social media campaigns that drive engagement and growth for our clients. You will collaborate closely with creatives, project managers, and client leads to create high-performing digital campaigns and social content. Your expertise in social platforms and audience insights will be essential in crafting strategies that resonate with target audiences and elevate brand presence.

Specific duties will include:

• Developing and executing comprehensive social media strategies across multiple platforms.
• Collaborating with creative teams to produce engaging and culturally relevant content.
• Analysing campaign performance and providing data-driven insights to optimize results.
• Identifying opportunities for innovative and groundbreaking creative work.
• Building and maintaining strong relationships with clients, acting as a trusted advisor on social media strategies.
• Monitoring social media trends to ensure strategies remain current and competitive.
• Engaging in social listening to gauge public perception and inform campaign adjustments.
• Reporting performance metrics and strategic recommendations to senior management.
• Coordinating with PR teams to align social media efforts with public relations strategies.
• Implementing A/B testing to refine content and campaign performance.

What we’re looking for:

• Proven experience in social media and content strategy.
• In depth understanding of social media trends, platform capabilities, and audience behaviours.
• Excellent communication skills, both verbal and written, with the ability to present ideas clearly and persuasively.
• Passionate about social culture and stay updated with the latest trends and platform capabilities.
• Ability to think both creatively and analytically, balancing innovative ideas with data-driven decision-making.
• Experience working with cross-functional teams within an integrated agency environment.

A bit about perks of the job: As well as the more standard benefits of holiday, pension, private medical insurance, life assurance and group income protection we offer:

• Three ‘Time Well Taken’ days throughout the year where we switch off collectively.
• On-demand 1:1 mental health and coaching support through MyndUp (alongside a free Headspace membership).
• Subsidised on-site massages, haircuts and manicures as well as cuddles from furry friends (we're a dog friendly office).
• Free onsite breakfast, snacks and drinks with regular ‘Lounge Nights’ in the office rooftop social space.
• Lots of tools to help us grow from SPARK (our internal L&D platform) to LinkedIn Learning, as well as external opportunities with NABS, WACL and the IPA, amongst others.
• Your birthday off – because who wants to work on their birthday?
• A tree planted in your name for every year you celebrate your McCanniversary.
• A Cycle to Work scheme and facilities including showers and hair styling appliances.
• Discounts with partners such as Eataly, Merlin and cinemas as well as access to independent financial advice.

McCann Worldgroup is an Equal Employment Opportunity (EEO) employer. We embrace diversity in all its form. We provide equal employment opportunities to all qualified applicants without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information. Please let us know should you require any additional assistance or support during the process.

McCann helps brands build the most meaningful brand platforms that drive exponential growth and leave a lasting impact on culture. Founded 100+ years ago with their own platform, “Truth Well Told”, McCann is the world’s leading advertising agency network, creating some of the most creatively and commercially impactful advertising globally. McCann is the founding unit of McCann Worldgroup marketing services company, part of the Interpublic Group (NYSE: IPG).