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For Companies At a Glance
- Tasks: Drive user growth through innovative marketing strategies and data analysis.
- Company: Join Gizmo, an AI startup revolutionising learning with gamification for over 1 million users.
- Benefits: Enjoy a competitive salary, equity options, and a hybrid working model.
- Why this job: Be part of a fast-growing team making learning fun and accessible for everyone.
- Qualifications: Proven experience in growth or performance marketing, especially on social media platforms.
- Other info: Opportunity to shape the future of a global learning platform from the ground up.
The predicted salary is between 36000 - 60000 £ per year.
This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board. Gizmo is an AI startup on a mission to make learning so easy that anyone can learn anything. We're building Duolingo for Anything - a platform that uses gamification and social mechanics to make learning fun. With over 1 million monthly active users and $4M in annual recurring revenue, we're already one of the fastest-growing startups in the UK. Backed by leading investors, we recently raised $16M in Series A funding to accelerate our vision of helping 1 billion people learn.
Role Overview
In the past year, Gizmo has grown 10x to over 1 million monthly learners and driven more than 200 million organic views across TikTok and Instagram. And we've done it all without a dedicated growth team. We're now looking for our first Growth Manager to help take Gizmo from viral product to global learning platform. You'll work closely with the founders to design and execute plans and experiments that accelerate user acquisition, engagement and retention. This role sits at the intersection of product, marketing and analytics. If you're excited by high ownership and building something that genuinely helps people learn, this is the role for you.
Key Responsibilities
- Launch and optimise paid campaigns across TikTok, Instagram, YouTube and other emerging channels
- Use tools like SQL, PostHog and others to understand user behaviour, identify growth levers, and build a clear analytics and attribution setup across product and marketing
- Test new channels and messaging to unlock scalable growth opportunities
- Own key growth metrics and regularly share insights with the team
- As the role evolves, identifying and designing growth experiments across the full funnel, from acquisition to retention
- Build the foundations for a world-class growth function
Requirements
- A strong track record in growth, product marketing or performance marketing
- Proficient in SQL and comfortable using product or marketing analytics tools to uncover insights
- Expert level experience running paid social campaigns, especially across platforms like TikTok, Instagram and YouTube
- Deep understanding of growth models, funnels, experimentation and compounding loops
- Highly self-motivated, with a strong sense of ownership, creativity and a bias for action
- Strong communication and collaboration skills
- Excited to help scale a product people already love
- Experience working in early-stage startups or founding experience
Nice to have but not essential:
- Experience with social networks or gamified products
Benefits
- Highly competitive salary
- Equity included - you'll own a piece of what you're building
- Hybrid working model with 4 days per week in our London Liverpool Street office
- The opportunity to be one of the earliest employees in one of the UK's fastest-growing startups
Growth Manager | AI Gamification Startup employer: Gizmo
Contact Detail:
Gizmo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Manager | AI Gamification Startup
✨Tip Number 1
Familiarise yourself with the latest trends in AI and gamification. Understanding how these technologies can enhance learning will not only help you in interviews but also show your genuine interest in Gizmo's mission.
✨Tip Number 2
Network with professionals in the growth marketing space, especially those who have experience with startups. Engaging with industry experts can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific growth strategies you've implemented in the past. Be ready to share metrics and outcomes that demonstrate your ability to drive user acquisition and retention effectively.
✨Tip Number 4
Showcase your analytical skills by discussing how you've used tools like SQL or PostHog in previous roles. Highlighting your proficiency in data analysis will resonate well with the team at Gizmo.
We think you need these skills to ace Growth Manager | AI Gamification Startup
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in growth, product marketing, or performance marketing. Emphasise your proficiency in SQL and any analytics tools you've used, as well as your success with paid social campaigns.
Craft a Compelling Cover Letter: In your cover letter, express your excitement about Gizmo's mission to make learning accessible. Share specific examples of how you've driven user acquisition and engagement in previous roles, and mention your familiarity with gamification.
Showcase Your Analytical Skills: Demonstrate your analytical capabilities by discussing how you've used data to inform marketing strategies. Mention any tools like PostHog that you’ve used to understand user behaviour and drive growth.
Highlight Your Startup Experience: If you have experience working in early-stage startups, be sure to highlight this in your application. Discuss how this experience has prepared you for the fast-paced environment at Gizmo and your ability to take ownership of projects.
How to prepare for a job interview at Gizmo
✨Showcase Your Growth Experience
Be prepared to discuss your previous successes in growth, product marketing, or performance marketing. Highlight specific campaigns you've run, especially on platforms like TikTok and Instagram, and the results they achieved.
✨Demonstrate Analytical Skills
Since the role requires proficiency in SQL and analytics tools, be ready to explain how you've used data to drive decisions. Bring examples of how you've identified growth levers and optimised campaigns based on user behaviour insights.
✨Emphasise Creativity and Ownership
Gizmo is looking for someone with a strong sense of ownership and creativity. Share instances where you took initiative in past roles, particularly in experimenting with new channels or messaging that led to significant growth.
✨Prepare Questions About Company Culture
As a potential early employee in a fast-growing startup, it's important to understand the company culture. Prepare thoughtful questions about Gizmo's values, team dynamics, and how they support innovation and collaboration.
