Brand Manager

Main Purpose

To drive and execute the sales activities for specific supplier brands across the company, and wider distribution model aligned to a clearly defined commercial sales plan to deliver maximum profit for the company.

All candidates applying must have the WSET qualification and 2-3 years experience in the wine industry.

Primary Responsibilities

• Manages key brands within the company and across the wider company ecosystem where relevant.
• To devise, agree and activate an Annual Sales and Marketing plan with key supplier brands.
• To be responsible for managing budgets ensuring all supplier investment is allocated in the most efficient manner for maximum returns delivering against an agreed strategy.
• Deliver against targets in sales, volume and profit across all channels.
• Manage the relationship with the brand partner ensuring professional levels of reporting and commercial rigour against agreed and defined targets set in the annual business planning phase.
• Determine and implement the category strategy.
• Define the channel strategy for all wines from each supplier brand with targets set against individual lines.
• Ensuring that the brand expectations are aligned across all areas of the business, including Marketing who need to support and engage in the activation of the brand in the market.
• Working within the brand management team to ensure alignment across the supply team to promote shared working practices set against common goals; ensuring the brands contribute to the overall company sales & marketing plan to develop the initiatives, promotions and communications that drive this plan and sell our portfolio.
• Work with sales teams to ensure your brands maximise their potential; with Trade Marketing team in order for them to deliver and activate these plans; and with the Communications Manager to develop each brand’s public image and company reputation.

Knowledge, Skills & Behaviours

• Commercially astute with a track record within a high-performance business model.
• Excellent Communication and Interpersonal skills.
• Strong analytical and negotiation skills.
• Clear-thinking under pressure.
• Strategic thinker with the ability to determine what’s best for our business.
• Wine knowledge.
• Passionate about customer service.

Experience & Qualifications

• Experience in managing key stakeholders with the ability to set and deliver strategic objectives.
• Proven track record of managing budgets effectively.
• History of working in a high-performing organisation with tangible commercial results.
• WSET qualification.
• Industry knowledge with an understanding of routes to market, for on and off-trade.
• Excel, Word and PowerPoint skills are a must.
• Languages such as French/Spanish/Italian would be advantageous.

Additional Information

This is a hybrid role which has the opportunity to split your time between our offices in Mayfair and at Capability Green near Luton Airport, as well as working from home. You will also be expected to attend and support supplier events and tastings, so there is some travel involved.

The ethos and culture of our company lies at the heart of everything we do, our 5 values of Partnership, Positivity, Passion, Pride and Progression mean you will find a collaborative, supportive and friendly team that gives you a platform to succeed and grow.