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- Tasks: Lead global retail marketing strategy and drive local activation campaigns.
- Company: Join MoneyGram, a trusted fintech leader, reimagining cross-border payments with a startup vibe.
- Benefits: Enjoy a dynamic work environment, competitive salary, and opportunities for global travel.
- Why this job: Shape the future of marketing in a fast-paced, innovative company with a strong brand presence.
- Qualifications: 10-15+ years in field marketing with experience in high-growth companies required.
- Other info: Flexible location; must be based in the US or UK with travel to key markets.
The predicted salary is between 72000 - 108000 £ per year.
About MoneyGram
We are rebuilding one of the most trusted names in fintech and doing it like a startup. MoneyGram has been a global leader in cross-border payments for decades, and now we are entering our most exciting chapter yet: a full-speed, full-scale re-founding led by Anthony Sohoo, with the backing of private equity firm Madison Dearborn Partners. With a globally recognized brand, deep infrastructure across 200+ countries, and millions of loyal customers, the foundation is strong and the scale is unreal. We are now reimagining just how much further we can take it. We are rebuilding our growth engine - faster, smarter, and more customer-obsessed than ever. Fewer layers. Sharper strategy. Disciplined execution. A bias for action. We are looking for bold operators and builders ready to run at this opportunity, shape the future of a scaled business, and leave their mark.
About the role
As part of this transformation, we are looking for a Director of Retail & Activation Marketing to lead the charge in making our agent network and store locations a powerful driver of growth. Reporting to the Chief Marketing Officer, this is a rare opportunity to step into a global leadership role with scale and speed. You will bring our marketing strategy to life on the ground - owning how MoneyGram shows up in key neighborhoods, retail locations, and high-traffic corridors around the world. From standout in-store experiences to hyper-local campaigns and community activations, you will design and execute marketing that drives agent productivity, store performance, and customer engagement where it matters most. You will work closely with Sales, Partnerships, and regional teams to identify priority markets, maximize local impact, and scale what works.
If you are a marketer who knows how to make things move at street level - and you are ready to lead globally with energy, creativity, and clear results - we would love to talk.
What You’ll Do
- Own the global retail & activation marketing strategy - from the agent onboarding experience, in-store campaigns to localized events, merchandising, and geo-targeted media.
- Drive agent and store productivity by identifying key opportunities, designing local strategies, and ensuring consistent execution in our highest-potential locations.
- Collaborate closely with Sales, Enterprise, and Regional leadership to prioritize high-impact areas and create joint marketing plans that drive measurable growth.
- Design, experiment and scale repeatable playbooks - ensuring that our most successful activation strategies are operationalized across regions.
- Manage a global budget for retail marketing, including local media, in-store materials, local sponsorships, and field enablement.
- Define KPIs and performance frameworks for activations and agent CRM - owning dashboards, performance reporting, and accountability to drive outcomes.
- Partner with Creative and Growth teams to develop localized, relevant and memorable campaign assets that perform in physical environments and community-focused initiatives.
- Supercharge field marketing with digital channels to maximize impact through local influencers, community groups, and B2B CRM campaigns.
- Build a high-performing global activation team, empowering regional marketers with the tools, frameworks, and support they need to win locally.
- Stay deeply connected to local market dynamics - leveraging regional trends, competitor insights, and customer behaviour to drive location-specific impact.
What We’re Looking For
- 10-15+ years of experience in field marketing, retail activation, or local go-to-market strategy/launch squads in a high-growth company.
- Strong background in working cross-functionally with Sales, Enterprise, and Regional Ops teams.
- Experience managing multi-region marketing budgets and executing campaigns at both the local and national level.
- A systems thinker who knows how to turn successful pilot programs into repeatable, global processes.
- Equally comfortable walking retail locations and presenting to the C-suite - this role spans the boardroom and the field.
- A deep understanding of performance metrics for retail environments, including foot traffic, conversion, agent engagement, and LTV.
- Excellent project management and communication skills across time zones and departments.
- Based in the US or UK, with flexibility to travel to key markets.
The process
We believe in keeping the process clear, fast, and meaningful. Here’s what to expect:
- Initial screening call
- Subject matter interview
- Technical task interview
- Final vibe check
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Director, Retail & Activation Marketing | London, UK employer: MoneyGram International
Contact Detail:
MoneyGram International Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director, Retail & Activation Marketing | London, UK
✨Tip Number 1
Familiarise yourself with MoneyGram's current marketing strategies and recent campaigns. Understanding their approach will help you tailor your discussions during interviews, showcasing how your experience aligns with their goals.
✨Tip Number 2
Network with professionals in the fintech and retail marketing sectors. Attend industry events or webinars to connect with individuals who may have insights into MoneyGram's culture and expectations for this role.
✨Tip Number 3
Prepare to discuss specific examples of how you've driven growth through local marketing initiatives in previous roles. Highlighting measurable outcomes will demonstrate your ability to deliver results in a similar capacity at MoneyGram.
✨Tip Number 4
Stay updated on trends in retail activation and customer engagement, particularly in the fintech space. Being knowledgeable about current market dynamics will allow you to contribute valuable insights during your interviews.
We think you need these skills to ace Director, Retail & Activation Marketing | London, UK
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in field marketing, retail activation, and local go-to-market strategies. Use specific examples that demonstrate your ability to drive growth and manage multi-region marketing budgets.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and MoneyGram's transformation journey. Highlight your experience in collaborating with cross-functional teams and your understanding of performance metrics in retail environments.
Showcase Leadership Skills: Emphasise your leadership experience in building high-performing teams and empowering regional marketers. Provide examples of how you've successfully managed projects across different time zones and departments.
Prepare for Interviews: Research MoneyGram's current market position and recent initiatives. Be ready to discuss how you would approach the global retail and activation marketing strategy, including your ideas for localised campaigns and community activations.
How to prepare for a job interview at MoneyGram International
✨Understand the Company’s Vision
Before your interview, make sure you grasp MoneyGram's current transformation and vision. Familiarise yourself with their shift towards a more customer-obsessed approach and how they plan to leverage their global presence. This will help you align your answers with their goals.
✨Showcase Your Cross-Functional Experience
Given the role's emphasis on collaboration with Sales, Partnerships, and regional teams, be prepared to discuss specific examples of how you've successfully worked across departments in previous roles. Highlight your ability to drive joint marketing plans that yield measurable growth.
✨Demonstrate Your Strategic Thinking
As a Director, you'll need to think strategically about retail and activation marketing. Prepare to discuss how you've developed and executed successful marketing strategies in the past, particularly those that can be scaled globally. Use metrics to back up your claims.
✨Prepare for a Diverse Interview Process
The interview process includes various stages, from initial screening to technical tasks. Be ready to showcase your skills in different formats, whether through presentations or discussions. Practising common interview questions and preparing a few of your own can help you stand out.
