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- Tasks: Lead customer marketing and education initiatives to drive engagement and success.
- Company: Join Smartly, an innovative AI-powered advertising technology company transforming ad experiences globally.
- Benefits: Enjoy a hybrid work model, generous healthcare, equity options, and a focus on wellbeing.
- Why this job: Be part of a diverse team making a global impact while fostering an inclusive culture.
- Qualifications: 7-10+ years in customer marketing or education with strong communication and data-driven skills.
- Other info: Work in a vibrant environment with opportunities for career development and personal growth.
The predicted salary is between 48000 - 72000 £ per year.
We’re looking for a strategic and execution-focused leader to own Customer Marketing and Customer Education. This role will be responsible for driving engagement, adoption, and advocacy across our customer base through programs that educate, inspire, and elevate our customers’ success stories. You’ll work closely with GTM, Product, and CS to turn education into empowerment and customer success into growth.
As a Principal, Customer Marketing & Education at Smartly, you´ll be responsible for:
- Customer Marketing
- Build and scale our customer advocacy engine—case studies, testimonials, awards, and community building.
- Partner with Product Marketing and CS to identify and amplify success stories aligned with strategic initiatives.
- Manage customer-facing collateral and webinars for launches, feature adoption, and thought leadership in partnership with Product Marketing and Growth teams.
- Lead programs that drive deeper adoption, renewals, and expansion.
- Customer Education
- Own the strategy and roadmap for customer and agency onboarding, product education, and enablement content.
- Partner with Product and CS to develop scalable content (videos, guides, webinars, certifications) that improve time-to-value.
- Drive usage and engagement with education platforms (LMS, academy, etc.).
- Leverage education analytics to optimize content and improve customer outcomes.
- Cross-functional Leadership
- Act as a strategic partner to CS, Product, and PMM teams.
- Build and manage a small team or network of cross-functional contributors.
- Set KPIs across engagement, adoption, satisfaction, and advocacy.
We’re definitely looking for you if you have:
- 7–10+ years of experience in Customer Marketing, Product Marketing, Customer Education, or Enablement roles.
- Proven track record of building customer-facing programs that scale.
- Strong communication and storytelling skills with a passion for translating customer outcomes into impact.
- Experience with LMS platforms, advocacy tools, and customer marketing technologies.
- Comfortability being data-driven and owning KPIs across NPS, adoption, and campaign performance.
- The ability to work in a hybrid model (3 days a week at the office).
What We Offer You:
- Inclusive Culture: Join a team of over 750 Smartlies representing more than 60 nationalities across 24 locations in 13 countries, we foster a culture built on trust, transparency, and open feedback.
- Global Impact: Be part of a company making a global impact, directly influencing our customers and business growth.
- Wellbeing Focus: Enjoy generous healthcare packages, mental health services, and a healthy work-life balance with paid holidays and family leave.
- Total Rewards: Benefit from equity options, performance-based rewards, competitive compensation, and ample career development opportunities.
- Hybrid Workplace: Experience a hybrid work model, balancing office and remote work, with the option to work abroad for up to 30 days.
Smartly is committed to being the best place to work for growth-minded individuals to thrive. Explore more in our Culture Handbook!
Principal, Customer Marketing & Education (Basé à London) employer: Golden Bees
Contact Detail:
Golden Bees Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Principal, Customer Marketing & Education (Basé à London)
✨Tip Number 1
Familiarise yourself with Smartly's products and services. Understanding how our advertising technology works will help you articulate how you can drive customer engagement and education effectively.
✨Tip Number 2
Network with current or former employees of Smartly on platforms like LinkedIn. They can provide valuable insights into the company culture and expectations for the Principal role, which can help you tailor your approach.
✨Tip Number 3
Prepare to discuss specific examples of successful customer marketing or education initiatives you've led in the past. Highlighting measurable outcomes will demonstrate your ability to drive results in this role.
✨Tip Number 4
Stay updated on industry trends related to customer marketing and education. Being knowledgeable about the latest tools and strategies will show your commitment to continuous learning and innovation.
We think you need these skills to ace Principal, Customer Marketing & Education (Basé à London)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in Customer Marketing, Product Marketing, and Customer Education. Use specific examples that demonstrate your ability to drive engagement and adoption.
Craft a Compelling Cover Letter: In your cover letter, express your passion for customer success and education. Mention how your previous roles align with the responsibilities outlined in the job description, particularly in building customer advocacy and managing educational content.
Showcase Your Communication Skills: Since strong communication and storytelling skills are essential for this role, consider including a brief section in your application that illustrates your ability to translate complex ideas into engaging narratives.
Highlight Data-Driven Achievements: Include metrics and KPIs from your past experiences that demonstrate your success in customer marketing and education. This could be improvements in NPS scores, adoption rates, or successful campaigns you've led.
How to prepare for a job interview at Golden Bees
✨Showcase Your Strategic Thinking
As a Principal in Customer Marketing & Education, it's crucial to demonstrate your ability to think strategically. Prepare examples of how you've developed and executed successful marketing strategies in previous roles, particularly those that drove customer engagement and advocacy.
✨Highlight Cross-Functional Collaboration
This role requires working closely with various teams like Product and Customer Success. Be ready to discuss specific instances where you've successfully collaborated across departments to achieve common goals, and how you can bring that experience to Smartly.
✨Emphasise Data-Driven Decision Making
Smartly values a data-driven approach. Prepare to talk about how you've used analytics to inform your marketing strategies, measure success, and optimise customer education programmes. Mention any relevant KPIs you've managed in the past.
✨Prepare for Scenario-Based Questions
Expect scenario-based questions that assess your problem-solving skills and creativity. Think about potential challenges in customer marketing and education, and how you would address them. This will showcase your readiness for the role and your proactive mindset.
