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- Tasks: Lead digital marketing to drive user acquisition and engagement for our SaaS product.
- Company: Join a dynamic team focused on innovative self-serve solutions in the tech industry.
- Benefits: Enjoy flexible work options, competitive salary, and opportunities for professional growth.
- Why this job: Be part of a collaborative culture that values creativity and data-driven decision-making.
- Qualifications: 6+ years in digital marketing with expertise in lifecycle and growth marketing required.
- Other info: Work cross-functionally with teams to enhance user experiences and streamline processes.
The predicted salary is between 43200 - 72000 £ per year.
As a Demand Generation Manager – Self-Serve Growth, you will lead the digital marketing initiatives that drive scalable user acquisition, onboarding, and engagement within our self-serve (SaaS) offering. You will own the strategy, execution, and optimization of digital programs that enable product-led acquisition and hybrid go-to-market success. This role is cross-functional, working closely with Product, Web, Analytics, Operations, and regional teams to create frictionless digital journeys that convert interest into product adoption.
Key Responsibilities:
- Design, execute, and optimize digital experiences that support user self-registration and activation.
- Develop and implement lifecycle campaigns that educate and engage users post-signup.
- Collaborate with Product, Web, and Marketing Operations to streamline conversion flows and reduce drop-offs.
- Own onboarding campaign frameworks, email nurture programs, and behavioral engagement touchpoints.
- Support scalable user acquisition by optimizing top-of-funnel campaign alignment and landing page experiences.
- Lead A/B testing and CRO initiatives across sign-up flows, onboarding sequences, and nurture communications.
- Partner with SEO/CRO, Analytics, and Performance teams to surface insights and iterate on campaign design.
- Establish and track conversion metrics tied to product engagement, activation rates, and lifecycle health.
Cross-Functional Collaboration & Stakeholder Engagement:
- Act as the marketing owner of self-serve user journeys, representing self-registration initiatives across Product, Customer Success, and Ops.
- Align with Digital Strategy and Field teams to ensure go-to-market programs integrate smoothly with the self-serve model.
- Provide feedback to product and web teams on user experience gaps and registration process improvements.
- Create enablement tools, process documentation, and playbooks to scale best practices globally.
Platform, Analytics & Automation Ownership:
- Partner with Marketing Ops to set up campaign automation and tracking across platforms like Pardot and Salesforce.
- Ensure proper attribution for self-serve initiatives using UTM frameworks and event tracking.
- Work with Analytics to maintain dashboards that provide real-time insights into sign-up, activation, and retention trends.
Who You Are:
- Experience: 6+ years in digital marketing, with a strong background in lifecycle marketing, growth marketing, or user acquisition—preferably in a SaaS or hybrid B2B model.
- Strategic & Analytical: Skilled in journey mapping, behavioral analysis, and data-driven optimization.
- Tech & Tools: Proficient with CRM systems, marketing automation tools (Pardot, HubSpot, or similar), analytics platforms (GA, Looker), and A/B testing frameworks.
- Cross-Functional Operator: Experience working across Product, Ops, and Marketing functions to drive shared outcomes.
- Process-Driven: Strong in project and process management, capable of setting up scalable workflows.
- Communication & Execution: Clear communicator with the ability to simplify complex processes and move projects from idea to execution.
- Education: Bachelor’s or Master’s degree in Marketing, Digital, Business, or related field.
Demand Generation Manager employer: Criteo
Contact Detail:
Criteo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Demand Generation Manager
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, particularly in SaaS and user acquisition. Understanding the nuances of lifecycle marketing and how to optimise user journeys will give you a competitive edge.
✨Tip Number 2
Network with professionals in the industry, especially those who have experience in cross-functional roles. Engaging with others can provide insights into best practices and may even lead to referrals.
✨Tip Number 3
Get hands-on experience with tools mentioned in the job description, like Pardot or Google Analytics. Being proficient in these platforms will not only boost your confidence but also demonstrate your readiness for the role.
✨Tip Number 4
Prepare to discuss specific examples of successful campaigns you've managed in the past. Highlighting your strategic thinking and analytical skills will show that you're capable of driving results in this role.
We think you need these skills to ace Demand Generation Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in lifecycle and growth marketing. Use keywords from the job description to demonstrate your fit for the Demand Generation Manager role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your strategic thinking and analytical skills. Mention specific examples of successful campaigns you've led, especially those related to user acquisition and engagement in a SaaS environment.
Showcase Cross-Functional Experience: In your application, emphasise your experience working with cross-functional teams. Provide examples of how you've collaborated with Product, Ops, and Marketing to achieve shared goals, as this is crucial for the role.
Highlight Technical Proficiency: Detail your proficiency with CRM systems, marketing automation tools, and analytics platforms. Mention any specific tools you’ve used, such as Pardot or HubSpot, and how they contributed to your success in previous roles.
How to prepare for a job interview at Criteo
✨Showcase Your Digital Marketing Expertise
Be prepared to discuss your experience in digital marketing, particularly in lifecycle and growth marketing. Highlight specific campaigns you've led, focusing on user acquisition and engagement metrics that demonstrate your success.
✨Demonstrate Cross-Functional Collaboration
Since this role requires working closely with various teams, share examples of how you've successfully collaborated with Product, Analytics, and Operations in previous roles. Emphasise your ability to align different departments towards a common goal.
✨Prepare for Data-Driven Discussions
Familiarise yourself with key performance indicators relevant to the role, such as activation rates and conversion metrics. Be ready to discuss how you've used data to inform your marketing strategies and optimise user journeys.
✨Highlight Your Technical Proficiency
Make sure to mention your experience with marketing automation tools like Pardot or HubSpot, as well as analytics platforms. Discuss any A/B testing frameworks you've used and how they contributed to campaign success.
