At a Glance
- Tasks: Manage and grow luxury wine and whisky accounts while executing commercial strategies.
- Company: Join a leading brand in the fine wine and spirits industry with a rich heritage.
- Benefits: Enjoy flexible working arrangements and opportunities for travel and networking.
- Why this job: Be part of a vibrant culture, representing prestigious brands and making impactful connections.
- Qualifications: Experience in luxury drinks sales and a WSET Diploma or equivalent is essential.
- Other info: This role offers a chance to work with top-tier clients and develop your career in a dynamic environment.
The predicted salary is between 43200 - 72000 £ per year.
We are looking for a commercially minded Account Manager with deep experience and relationships across the fine wine and whisky merchant and broker landscape.
You’ll be responsible for growing and managing a portfolio of top-tier specialist accounts including names like Berry Bros. & Rudd, Justerini & Brooks, Lay & Wheeler, Farr Vintners, Fine & Rare; Corney and Barrow and others. This role is perfect for someone who knows how to seed and scale luxury brands in specialist trade environments.
You’ll be responsible for:
- Building and executing the commercial strategy for the fine wine and broker channel
- Managing volume, value, margin and forecasting targets
- Activating the brand through tastings, dinners, paid media and bespoke events
- Strengthening existing relationships and recruiting new brokers and specialist merchants
- Representing the brand with a sense of joy, precision and professionalism
What we’re looking for:
- A strong track record in luxury drinks sales, ideally across both fine wine and spirits
- An established network in the specialist trade and brokerage community
- A confident communicator with a sharp commercial mind and brand-building instinct
- Someone who thrives independently, but collaborates naturally
- WSET Diploma or equivalent qualification
This role is based in London with flexibility to travel.
Account Manager (Merchant) employer: New Chapter Consulting
Contact Detail:
New Chapter Consulting Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Account Manager (Merchant)
✨Tip Number 1
Network actively within the fine wine and whisky community. Attend industry events, tastings, and trade shows to meet potential contacts and showcase your expertise. Building relationships with key players can give you an edge in landing this role.
✨Tip Number 2
Familiarise yourself with the brands mentioned in the job description. Understanding their market positioning and unique selling points will help you demonstrate your knowledge during interviews and discussions.
✨Tip Number 3
Prepare to discuss your previous successes in luxury drinks sales. Be ready to share specific examples of how you've grown accounts or activated brands in similar environments, as this will highlight your suitability for the role.
✨Tip Number 4
Showcase your communication skills by engaging with the company on social media. Comment on their posts or share relevant content to demonstrate your enthusiasm for the brand and the industry, making you more memorable to the hiring team.
We think you need these skills to ace Account Manager (Merchant)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in luxury drinks sales, particularly in fine wine and whisky. Emphasise your established network within the specialist trade and any relevant achievements that demonstrate your ability to manage and grow accounts.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the fine wine and whisky industry. Discuss how your skills align with the responsibilities of the role, such as building commercial strategies and managing relationships with top-tier accounts.
Showcase Relevant Experience: When detailing your work history, focus on specific examples where you successfully activated brands through events or marketing initiatives. Highlight any experience you have with tastings, dinners, or bespoke events that relate to the role.
Highlight Qualifications: If you hold a WSET Diploma or equivalent qualification, make sure to mention it prominently in your application. This will demonstrate your expertise and commitment to the fine wine and spirits sector.
How to prepare for a job interview at New Chapter Consulting
✨Showcase Your Industry Knowledge
Make sure to demonstrate your understanding of the fine wine and whisky market. Discuss current trends, key players, and how you can leverage your existing relationships to benefit the company.
✨Highlight Your Sales Achievements
Prepare specific examples of your past successes in luxury drinks sales. Quantify your achievements with figures related to volume, value, and margin to show your impact in previous roles.
✨Emphasise Relationship Building Skills
Talk about your experience in strengthening existing relationships and recruiting new clients. Share anecdotes that illustrate your ability to connect with brokers and specialist merchants effectively.
✨Demonstrate Your Brand Activation Strategies
Be ready to discuss how you would activate the brand through events and media. Present ideas for tastings, dinners, and bespoke events that align with the company's goals and values.