At a Glance
- Tasks: Lead data analysis to enhance user experience across digital and social media.
- Company: Join a forward-thinking team in Manchester focused on impactful data-driven decisions.
- Benefits: Enjoy hybrid working, competitive salary, and opportunities for professional growth.
- Why this job: Make a real difference by shaping content strategies through insightful data analysis.
- Qualifications: Proficiency in SQL, web analytics, and strong data storytelling skills required.
- Other info: Ideal for those passionate about data and eager to mentor others.
The predicted salary is between 48000 - 72000 £ per year.
We are recruiting for a Senior Performance Analyst. You’ll be a lead voice for data and analysis within teams. You'll be responsible for analysing user behaviours and performance across different channels, formats and services. You'll focus on digital and social media analytics but also work with data from other sources such as third-parties, surveys and user feedback. Your insights will drive prioritisation, helping content leadership and teams to focus on features that work best for users.
You will provide leadership to content design and content development teams to identify what needs to be measured, develop hypotheses and test what success looks like. You will own and manage strategic work - e.g. community building and training; or analytics implementation policies for products; benchmarking and agreeing common performance indicators. You will own the management and development of analytical instrumentation and be responsible for accurate data collection implementation.
You will be proactive in working with other disciplines and datasets to enrich stories, for example: working closely with user researchers to combine the ‘what’ and ‘why’ of user behaviour; influencing content designers, by developing strategies and recommendations for content creation and improvements based on analysis.
Person specification
We’re interested in people who have:
- Strong proficiency in SQL coding and Web Analytics experience (Google Analytics is desired).
- Detailed understanding and practical experience in data analysis and visualisation tools including Looker Studio and SQL.
- Experience of working in an agile, project-based environment, focused on delivering user needs.
- Demonstrable success in developing implementation strategy, roadmaps, measurement frameworks, instrumentation, quality assurance, administration and analysis.
- Expertise in running A/B and multivariate testing, including the selection and setting up of appropriate tooling.
- Experience in the configuration and administration of social media analytics including social listening tools, and how this data can drive desired user outcomes.
- Strong data storytelling skills - discovering and sharing analytical insight with stakeholders with various levels of analytical expertise and at all levels of seniority.
- Proven capability of coaching and mentoring others with an ability to upskill non-technical team members; helping them to better understand data and analytics, and ensuring they can contribute effectively to the broader goals of the team.
Senior Building Performance Analyst employer: Mastek
Contact Detail:
Mastek Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Building Performance Analyst
✨Tip Number 1
Familiarise yourself with the latest trends in digital and social media analytics. Understanding current tools and methodologies will not only enhance your knowledge but also demonstrate your commitment to staying ahead in the field.
✨Tip Number 2
Network with professionals in the analytics community, especially those who have experience in SQL coding and web analytics. Engaging in discussions or attending relevant meetups can provide insights and connections that may lead to opportunities.
✨Tip Number 3
Showcase your data storytelling skills by preparing a portfolio of past projects where you've successfully communicated analytical insights. This will help you stand out as someone who can bridge the gap between data and actionable strategies.
✨Tip Number 4
Consider obtaining certifications in tools like Google Analytics or Looker Studio. These credentials can bolster your application and demonstrate your proficiency in the specific technologies that are crucial for the role.
We think you need these skills to ace Senior Building Performance Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with SQL coding, web analytics, and data visualisation tools like Looker Studio. Emphasise any relevant projects where you've successfully implemented measurement frameworks or conducted A/B testing.
Craft a Compelling Cover Letter: In your cover letter, showcase your understanding of user behaviour analysis and how your insights have previously influenced content strategies. Mention specific examples of how you've collaborated with cross-functional teams to drive user-focused outcomes.
Highlight Leadership Experience: Since the role involves providing leadership to content design and development teams, be sure to include any past experiences where you've coached or mentored others in data analysis or analytics implementation.
Showcase Data Storytelling Skills: Demonstrate your ability to communicate complex data insights clearly. Include examples of how you've presented analytical findings to stakeholders at various levels, ensuring they understood the implications for content strategy and user engagement.
How to prepare for a job interview at Mastek
✨Showcase Your Analytical Skills
Be prepared to discuss your experience with SQL coding and web analytics. Highlight specific projects where you've successfully analysed user behaviour and how your insights influenced decision-making.
✨Demonstrate Data Storytelling
Practice explaining complex data insights in a simple, engaging way. Use examples from your past work to illustrate how you’ve communicated findings to stakeholders at various levels of expertise.
✨Familiarise Yourself with Tools
Make sure you know the ins and outs of tools like Google Analytics and Looker Studio. Be ready to discuss how you've used these tools for data visualisation and analysis in previous roles.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills in real-world scenarios. Think about how you would approach A/B testing or developing measurement frameworks, and be ready to share your thought process.