Customer Strategy Consultant

Customer Strategy Consultant

London Full-Time 28800 - 43200 ÂŁ / year (est.) No home office possible
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At a Glance

  • Tasks: Join our team as a Customer Strategy Consultant, driving impactful brand and business outcomes.
  • Company: Dentsu is a leading integrated growth partner, blending creativity with data-driven strategies.
  • Benefits: Enjoy perks like private medical insurance, career development, and a vibrant social calendar.
  • Why this job: Be part of a diverse team, innovate, and make a real impact in a fast-paced environment.
  • Qualifications: 2 years in agency or consulting roles, strong analytical skills, and a passion for customer strategy.
  • Other info: We value diversity and encourage applications from underrepresented groups.

The predicted salary is between 28800 - 43200 ÂŁ per year.

Our dentsu Business Transformation (BX) practice in the UK&I exists to propel growth for brands and businesses and sits at the intersection of consulting and creativity. BX combines dentsu’s unique data and technology-driven creativity with management consulting rigour and human-centric design to drive sustainable growth and prepare organisations for the future.

Born in Japan and launched in the UK&I in Q4 2024, BX represents a significant milestone in dentsu’s strategic vision to become the world’s leading integrated growth partner. With a 400-strong global community of business transformation experts, BX is already delivering impactful solutions for some of the world’s most iconic brands across telecommunications, financial services, FMCG, and retail.

BX supports brands in achieving transformational outcomes, including revenue diversification through new business models; product and service innovation that meets current and future customer needs; organisational redesign to ensure adaptability in today’s dynamic economic environment; cultural and change management programs to drive adoption of new tools and processes.

At a time of rapid global change and increasingly urgent challenges, BX offers a fresh, future-focused approach to sustainable growth. By leveraging the Japanese philosophy of Sanpo Yoshi – success through responsibility – BX delivers actionable strategies that create long-term positive impact for business, people, and society.

BX’s end-to-end expertise spans three key areas:

  • Business Strategy – Defining where to play and how to win. Identifying new paths to growth, pivoting business models and driving customer led innovation to create competitive advantage.
  • Business Transformation & Change – Designing and executing future-ready operating models and change strategies.
  • Customer Strategy – Designing end-to-end strategies that align customer needs with business goals to drive value, loyalty, and growth.

The role

We’re looking for a high-potential strategist early in their career, with experience from a leading consultancy or brand/creative strategy agency, to join our growing team. You’ll bring a sharp analytical mindset, strong commercial awareness, and a desire to apply strategic thinking in a fast-paced, hands-on environment. As part of our diverse strategy group, you’ll play a key role in projects spanning our three areas of expertise – always driving impactful brand and business outcomes.

You will have emerging experience in one or more of our areas of expertise and have an innate interest in the data and human behaviour that underpins your strategies. You will be naturally curious and be abreast of industry best practice. Your ability to tell a story will be important to capture the imagination of the client will be as important as understanding the analysis that your strategy is based on.

If you’re someone who likes innovation, we need an energetic self-starter who can quickly build relationships, who can get to the core of the clients’ challenges and deliver insightful, data-led strategies focused on business goals and activated through integrated planning.

dentsu have great relationships with our client base which is founded in the trust of providing deep expertise. The environment is fast-paced and challenging, but also a lot of fun. You will be working in a vibrant team of like-minded professionals with a variety of skills, providing a place to learn and grow your expertise and the opportunity to specialise in an area of your choosing.

What we are looking for

  • At least circa 2 years in agency or consulting roles preferably with a focus on marketing or analytics.
  • Experience in desk research (competitors, trends etc.).
  • Naturally curious and confident working alongside our specialist teams to develop and present complex strategies, translating goals and insights into value propositions and connecting your strategy to achievable and coherent activation plans.
  • Some experience in customer journey planning – predominantly direct channels.
  • Strong foundational understanding of the use of data to both understand audiences and evaluate effectiveness of communications, using this knowledge to plan future executions and development.
  • The ability to write and deliver a compelling brief to the delivery teams and be able to objectively evaluate responses.
  • Foundational understanding of the technological capabilities and limitations of different communication channels across Paid Media, On-Site, CRM.
  • A proactive approach to enhancing the strategic proposition with new perspectives, translating the ever-shifting sector needs into supporting crafting a compelling narrative.
  • Strong presentation skills and an ability to bring out the “so what”.
  • A passion for furthering your own skills in order to make our service better.

A few of the benefits

Whether it’s the joy of working with people at the top of their game or the social calendar, people love working here – and we hope you will too.

  • Career development through dentsu University and other tools; with access to courses, textbooks and mentorship.
  • Private Medical Insurance, Company Pension, life insurance and other corporate benefits.
  • A selection of other benefits including, birthday day off, ability to buy additional holiday, season ticket loan and 2 volunteer days.

Diversity & Inclusion

At dentsu, we believe that a diverse and inclusive environment improves us as a community and as a business. We want to foster an environment of growth, where ideas and contributions are actively encouraged. We need this culture of courage to continue to thrive in our fast-paced industry.

We have created six Diversity and Inclusion Pillars. Each pillar is made up of a community of members who serve as role models and spread a message of inclusion throughout our global workplace. Pillar members are responsible for planning initiatives, events and training, along with championing change within our business. These pillars are Gender, Ethnicity, Mental Health, Religion, Disability, LGBT+.

Merkle is a place that embraces differences of opinion. To be an advocate for real change we really encourage applications from women, candidates with disabilities and Black, Asian and Minority Ethnic (BAME) candidates as we recognise that these groups are currently underrepresented in our marketing/technology industry.

Location: London

Brand: Merkle

Time Type: Full time

Contract Type: Permanent

Customer Strategy Consultant employer: Dentsu Aegis Network

At dentsu, we pride ourselves on being an exceptional employer, offering a vibrant and inclusive work culture that fosters innovation and collaboration. Our commitment to employee growth is evident through access to dentsu University and various mentorship opportunities, ensuring you can develop your skills while working alongside industry leaders in the heart of London. With a range of benefits including private medical insurance, a company pension, and unique perks like a birthday day off, we create an environment where you can thrive both personally and professionally.
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Contact Detail:

Dentsu Aegis Network Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Customer Strategy Consultant

✨Tip Number 1

Familiarise yourself with the Japanese philosophy of Sanpo Yoshi, as it underpins the BX approach. Understanding this concept will help you align your strategies with the company's values and demonstrate your fit during interviews.

✨Tip Number 2

Stay updated on industry trends and best practices in customer strategy and business transformation. This knowledge will not only enhance your discussions with potential colleagues but also showcase your proactive approach to learning.

✨Tip Number 3

Practice your storytelling skills, as the ability to convey complex strategies in an engaging manner is crucial for this role. Consider creating a portfolio of case studies where you've successfully communicated insights to clients or stakeholders.

✨Tip Number 4

Network with professionals in the consulting and creative strategy fields. Attend relevant events or webinars to connect with industry experts, which can provide valuable insights and potentially lead to referrals for the position.

We think you need these skills to ace Customer Strategy Consultant

Analytical Mindset
Commercial Awareness
Strategic Thinking
Data Analysis
Customer Journey Planning
Desk Research Skills
Presentation Skills
Storytelling Ability
Understanding of Marketing Analytics
Knowledge of Communication Channels
Proactive Problem-Solving
Relationship Building
Adaptability in Fast-Paced Environments
Curiosity about Industry Trends

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in consulting or brand strategy. Focus on your analytical skills and any projects that demonstrate your ability to drive customer-led innovation.

Craft a Compelling Cover Letter: In your cover letter, express your passion for customer strategy and how your background aligns with the role. Use specific examples to illustrate your understanding of data-driven strategies and your ability to tell a compelling story.

Showcase Your Curiosity: Demonstrate your natural curiosity by mentioning any recent industry trends or insights you've explored. This shows you are proactive and engaged with the field, which is crucial for the role.

Prepare for Potential Assessments: Be ready to discuss your approach to customer journey planning and how you would evaluate the effectiveness of communications. Think about how you can present complex strategies clearly and effectively.

How to prepare for a job interview at Dentsu Aegis Network

✨Showcase Your Analytical Skills

As a Customer Strategy Consultant, you'll need to demonstrate a sharp analytical mindset. Prepare examples from your past experiences where you've used data to inform decisions or strategies. Be ready to discuss how you can leverage data to understand customer behaviour and drive business outcomes.

✨Understand the Company’s Philosophy

Familiarise yourself with dentsu's philosophy of Sanpo Yoshi – success through responsibility. Be prepared to discuss how this philosophy aligns with your own values and how you can contribute to creating long-term positive impacts for clients and society.

✨Prepare for Storytelling

Your ability to tell a compelling story is crucial. Think about how you can present your strategies in a way that captures the imagination of clients. Practice articulating your ideas clearly and engagingly, focusing on the 'so what' of your proposals.

✨Demonstrate Curiosity and Proactivity

Show your natural curiosity by discussing recent trends or innovations in the industry. Highlight any proactive steps you've taken to enhance your skills or knowledge. This will demonstrate your commitment to continuous learning and your ability to adapt to the fast-paced environment at dentsu.

Customer Strategy Consultant
Dentsu Aegis Network
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