At a Glance
- Tasks: Lead the strategy and governance for Performance Media across L'Oréal UK and Ireland.
- Company: Join L'Oréal, the global leader in beauty with a commitment to innovation and inclusivity.
- Benefits: Enjoy perks like 60% off products, private health insurance, and enhanced family leave.
- Why this job: Make a real impact in a dynamic environment while shaping the future of beauty.
- Qualifications: Experience in Media or Performance Media; strong communication and analytical skills required.
- Other info: Be part of a diverse team dedicated to creating beauty that moves the world.
The predicted salary is between 43200 - 72000 £ per year.
Step into a pivotal role as our Head of Performance Media, where you'll define strategy, govern significant investments, and accelerate our digital transformation journey. Reporting to the Media Director, you will lead critical partnerships and empower our teams to maximize business impact across Retail Media, Search, and Affiliates, making a tangible difference to our Group's success.
A DAY IN THE LIFE
As the Head of Performance Media, you will be a central pillar of our media acceleration, reporting directly to the Media Director. Sitting within the Chief Digital & Marketing Office (CDMO), you will be responsible for defining and driving the strategy, governance, and innovation agenda across all four L'Oréal divisions. You will lead on our partnerships with major retailers and media owners, ensuring that L'Oréal remains at the forefront of the dynamic performance landscape. This is a key strategic role that will drive our digital transformation, establish future-fit best practices, and ensure our investments deliver strong business results across the Group.
GROUP-WIDE MEDIA STRATEGY & GOVERNANCE
- Define and drive the comprehensive Performance Media strategy and governance for L'Oréal UK and Ireland, covering Retail Media, Search (Paid & Organic) and Affiliates.
- Establish and enforce the rules of engagement for all stakeholders (internal divisional teams, agency partners, media owners, retailers) to ensure strategic alignment and operational excellence.
- Govern all Performance Media buying to ensure investment strategy, tracking, delivery, and verification are best-in-class and demonstrably drive business results.
- Lead monthly cross-divisional 'Tribe' meetings, sharing governance, best practices, and new opportunities with the wider digital organisation to foster a culture of excellence.
OWN & ACCELERATE OUR RETAIL MEDIA PARTNERSHIPS
- You will be the lead point of contact and build activation plans that deliver mutual value for L'Oréal, our Retailers, and our Consumers.
- Support the development of relevant Joint Business Partnerships with key media owners (e.g. Amazon, Google, Criteo, BMG) and technology platforms to fuel our strategic growth.
MAXIMISE OUR MEDIA MIX & BUSINESS IMPACT
- Your goal is to continuously improve the performance and efficiency of our significant seven-figure media investments.
- You will measure the impact of our actions, use this data for strategic decision-making, and enable the business to make the smartest choices to deliver against our primary KPIs (Market Share, Growth, Profit).
- Support brands across all four divisions on activity planning and execution, providing expert recommendations and attending relevant briefings to ensure performance is at the heart of their campaigns.
PIONEER THE WAYS OF WORKING OF THE FUTURE
- In partnership with key CDMO and divisional stakeholders, you will define and implement new processes and ways of working for long-term success.
- Develop and run bespoke upskilling sessions for the business as part of the CDMO Training Calendar, tailoring content for different levels of expertise to uplift capability across the organization.
- Develop strong relationships with your international colleagues and counterparts to build and share global best practices.
WHO YOU ARE
- Extensive experience within Media and/or Performance Media.
- The ability to build strong relationships and networks internally and externally with a broad range of stakeholders including Retailers, Retail Media Networks and Agency.
- Great communication and influencing skills to share your vision and take people across the organisation with you.
- An analytical mindset combined with entrepreneurial drive to spot opportunities and make them happen.
- Strong problem-solving skills, ability to work flexibly, autonomously and take ownership for your partnerships and plans.
WHAT WE OFFER
Our industry-leading award-winning benefits package shows how much we value our people. We know they're at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive. Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You'll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most. Learning is in our DNA at L'Oréal. We'll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks.
WHO WE ARE
L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together to create meaningful impact.
HOW WE RECRUIT
At L’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That’s the beauty of L’Oréal.
[2025] LOA - UKI - Head of Performance Media - CDMO employer: L'oreal Usa
Contact Detail:
L'oreal Usa Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land [2025] LOA - UKI - Head of Performance Media - CDMO
✨Tip Number 1
Familiarise yourself with L'Oréal's current media strategies and partnerships. Understanding their approach to Retail Media, Search, and Affiliates will help you speak knowledgeably about how you can contribute to their goals during interviews.
✨Tip Number 2
Network with professionals in the performance media space, especially those who have experience with major retailers and media owners. Building these connections can provide insights into the role and may even lead to referrals.
✨Tip Number 3
Prepare to discuss your analytical skills and past experiences where you've driven business results through media investments. Be ready to share specific examples that demonstrate your ability to maximise performance and efficiency.
✨Tip Number 4
Stay updated on the latest trends in digital marketing and performance media. Being knowledgeable about emerging technologies and best practices will show your commitment to innovation and your readiness to lead in this dynamic environment.
We think you need these skills to ace [2025] LOA - UKI - Head of Performance Media - CDMO
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and expectations of the Head of Performance Media position. Tailor your application to highlight relevant experience in media strategy, governance, and partnerships.
Highlight Relevant Experience: In your CV and cover letter, emphasise your extensive experience in Media and Performance Media. Include specific examples of how you've driven strategy and maximised business impact in previous roles.
Showcase Analytical Skills: Demonstrate your analytical mindset by providing examples of how you've used data to inform strategic decisions. Mention any tools or methodologies you are familiar with that can enhance performance measurement.
Communicate Your Vision: Use your cover letter to communicate your vision for the role. Explain how you would approach building relationships with retailers and media owners, and how you plan to drive L'Oréal's digital transformation.
How to prepare for a job interview at L'oreal Usa
✨Understand the Role Inside Out
Before your interview, make sure you thoroughly understand the responsibilities of the Head of Performance Media. Familiarise yourself with L'Oréal's current media strategies and how they align with the company's goals. This will help you articulate how your experience can contribute to their success.
✨Showcase Your Analytical Skills
Given the emphasis on data-driven decision-making in this role, be prepared to discuss specific examples where you've used analytics to drive performance improvements. Highlight your ability to measure impact and make strategic recommendations based on data.
✨Demonstrate Relationship-Building Abilities
This position requires strong relationship management skills. Be ready to share experiences where you've successfully built partnerships with retailers or media owners. Emphasise your communication skills and how you've influenced stakeholders to achieve mutual goals.
✨Prepare for Scenario-Based Questions
Expect scenario-based questions that assess your problem-solving abilities and strategic thinking. Think about challenges you've faced in previous roles and how you overcame them, particularly in media buying or digital transformation contexts.