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- Tasks: Manage and scale strategic publisher relationships across EMEA, driving growth through collaboration.
- Company: Rakuten Advertising is a leader in e-commerce and digital marketing, serving over 1 billion members globally.
- Benefits: Enjoy a full-time role with opportunities for innovation, teamwork, and professional growth.
- Why this job: Join a dynamic team focused on performance-based partnerships and make a real impact in the industry.
- Qualifications: 7+ years in account management or strategic planning; 5+ years in affiliate marketing required.
- Other info: Fluency in European languages is highly desired; embrace Rakuten's principles of success.
The predicted salary is between 52000 - 72000 £ per year.
Rakuten International oversees 7 businesses with over 4,000 employees globally. The brand is recognized for its leadership and innovation in e-commerce, digital content, advertising, entertainment and communications, bringing the joy of discovery and access to more than 1 billion members across the world. Our teams deliver on the company’s mission to delight merchants and customers through innovation, optimism, and teamwork.
Rakuten Advertising provides advertising technology and consumer insights to the world’s leading brands and retailers. Working with agencies and brands around the world, Rakuten Advertising unites technology, client strategy and consumer insights to deliver advertising experiences that drive increased brand awareness and marketing performance. With access to Rakuten’s diverse media properties and audiences, combined with an award-winning performance network and proprietary consumer research, Rakuten Advertising creates the right conditions to reach new customers and sustain long-lasting loyalty.
We are seeking a Sr. Publisher Partnerships Manager, EMEA to join our expanding team and take a role in managing and scaling strategic publisher relationships across the EMEA region. This position is ideal for a seasoned affiliate marketing professional with a passion for performance-based partnerships, a strategic mindset, and a proven ability to drive growth through collaboration and innovation.
Key Responsibilities:
- Own and scale a portfolio of high-revenue driving publisher partnerships across EMEA, ensuring alignment with global strategies and long-term business objectives.
- Drive innovation, strategic value creation, and consistent revenue growth through deep partner engagement.
- Develop and execute partner strategies that drive adoption of Rakuten Advertising’s products and technologies.
- Leverage advanced data analytics to uncover trends, identify growth, and provide strategic recommendations to both partners and internal stakeholders.
- Act as a consultative advisor to contacts, shaping roadmaps that align with business goals and maximize performance outcomes.
- Lead a diverse portfolio of high-value publisher partnerships across EMEA, delivering tailored strategies to optimize performance, deepen engagement with Rakuten products, and exceed revenue goals.
- Act as a senior point of contact, driving long-term value and innovation in each relationship.
- Serve as the internal champion for publisher partners, collaborating closely with Product, Client Services, Sales, Marketing, and Legal teams to ensure seamless execution of strategic initiatives.
- Influence internal roadmaps by advocating for partner needs and market trends to enhance Rakuten’s overall value proposition.
- Champion publisher needs internally by collaborating with Product, Sales, Client Services, and Legal to unlock new opportunities and ensure alignment on strategic initiatives.
- Actively participate in industry events, trend analysis, and partner education to remain at the forefront of affiliate marketing.
- Represent Rakuten Advertising as a senior expert in external discussions and contribute to the broader thought leadership of the organization.
Qualifications:
- Proven track record of leading large, high-impact projects that directly support key business goals.
- Experienced in building and growing strong portfolios of supply and publisher partners to drive measurable revenue.
- Known for shaping long-term strategy and aligning teams through clear vision and collaborative leadership.
- Comfortable making tough decisions independently, especially in fast-paced or high-stakes environments.
- Always on the lookout for market opportunities and skilled at aligning partner strategies with overall business direction.
Skills:
- Strategic thinker with a deep understanding of what drives business success and how to navigate competitive landscapes.
- Strong project and portfolio management skills—great at setting priorities, estimating resources, and ensuring outcomes deliver value.
- Deep expertise in affiliate marketing, with a focus on product growth, partner success, and market expansion.
- Data-savvy, with the ability to turn insights into clear reports that keep stakeholders aligned and informed.
- Excellent communicator with a knack for building strong relationships—especially with senior clients and executive teams.
Minimum Requirements:
- 7+ years of experience in account management, strategic planning, or similar roles.
- Proven success in driving account growth and strategic initiatives.
- 5+ years of experience in affiliate marketing.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Analytical Skills – Foundational experience in running reports, reviewing campaign performance, and identifying initial insights to support partnership optimization.
- Fluency in European Languages is highly desired, with the ability to communicate effectively in both verbal and written forms.
Five Principles for Success:
- Always improve, Always Advance - Only be satisfied with complete success - Kaizen
- Passionately Professional - Take an uncompromising approach to your work and be determined to be the best
- Hypothesize - Practice - Validate – Shikumika - Use the Rakuten Cycle to succeed in unknown territory
- Maximize Customer Satisfaction - The greatest satisfaction for our teams is seeing their customers smile
- Speed!! Speed!! Speed!! - Always be conscious of time - take charge, set clear goals, and engage your team
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing, Public Relations, and Writing/Editing
Industries: Software Development
Sr. Publisher Partnerships Manager employer: Rakuten Advertising
Contact Detail:
Rakuten Advertising Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sr. Publisher Partnerships Manager
✨Tip Number 1
Network actively within the affiliate marketing community. Attend industry events, webinars, and conferences to meet potential colleagues and partners. Building relationships in this space can give you insights into the role and help you stand out.
✨Tip Number 2
Familiarise yourself with Rakuten Advertising's products and services. Understanding their offerings will allow you to speak knowledgeably about how you can contribute to their goals and enhance publisher partnerships.
✨Tip Number 3
Showcase your strategic thinking skills by preparing examples of how you've driven growth in previous roles. Be ready to discuss specific strategies you've implemented that align with Rakuten's mission of innovation and teamwork.
✨Tip Number 4
Stay updated on the latest trends in affiliate marketing and e-commerce. Being knowledgeable about current market dynamics will not only impress during discussions but also demonstrate your commitment to the industry.
We think you need these skills to ace Sr. Publisher Partnerships Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in affiliate marketing and relationship management. Use specific examples that demonstrate your ability to drive growth and manage partnerships effectively.
Craft a Compelling Cover Letter: In your cover letter, express your passion for affiliate marketing and how your strategic mindset aligns with Rakuten's goals. Mention specific achievements that showcase your skills in managing high-revenue partnerships.
Highlight Analytical Skills: Since the role requires data-savvy skills, include examples of how you've used data analytics to drive decisions and improve partner performance in previous roles. This will show your capability to provide strategic recommendations.
Showcase Communication Skills: Emphasise your excellent communication abilities, especially in building relationships with senior clients. Provide examples of how you've successfully collaborated with cross-functional teams to achieve business objectives.
How to prepare for a job interview at Rakuten Advertising
✨Showcase Your Affiliate Marketing Expertise
Make sure to highlight your experience in affiliate marketing during the interview. Discuss specific campaigns you've managed, the strategies you employed, and the results achieved. This will demonstrate your deep understanding of the industry and your ability to drive growth.
✨Prepare for Data-Driven Discussions
Since the role involves leveraging data analytics, be ready to discuss how you've used data to inform decisions in past roles. Bring examples of reports or insights you've generated that led to strategic recommendations, showcasing your analytical skills.
✨Emphasise Relationship Management Skills
As a Sr. Publisher Partnerships Manager, strong relationship management is key. Prepare to share examples of how you've built and maintained successful partnerships. Highlight your communication skills and ability to engage with senior clients effectively.
✨Align with Rakuten's Principles
Familiarise yourself with Rakuten's five principles for success. Be prepared to discuss how your work ethic aligns with these values, particularly in terms of continuous improvement and maximising customer satisfaction. This shows that you're not just a fit for the role, but also for the company culture.
