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- Tasks: Lead innovative marketing campaigns that connect brands with diverse audiences across EMEA.
- Company: Join a dynamic team focused on building impactful consumer connections and brand growth.
- Benefits: Enjoy hybrid working, creative freedom, and opportunities for professional growth.
- Why this job: Be part of a fast-paced environment where your ideas can drive real change and inclusivity.
- Qualifications: 15+ years in brand marketing with a strong track record in global campaigns and data-driven strategies.
- Other info: This role offers a unique chance to shape marketing initiatives in a collaborative, entrepreneurial setting.
The predicted salary is between 43200 - 72000 £ per year.
The EMEA Consumer & Creator team is looking for a Consumer Marketing Leader who is passionate about building brands and connecting with our audiences in meaningful ways. We are looking for a marketer with an equally strong strategic/analytical and creative mindset, skilled at driving multiple complex integrated marketing initiatives and campaigns, developing unique testing opportunities that drive measurable outcomes and has a passion for building inclusion amongst a diverse set of people and teams. This role requires building networks and working closely with global and regional cross-functional teams to develop & execute marketing initiatives that deliver against our business goals. This individual must thrive in a fast-paced, entrepreneurial environment, embrace flex between strategic thinking and detail-oriented execution and have a proven track record of delivering business impact through innovative campaigns with measurable outcomes.
To be successful, you must be able to connect the dots between global strategies and regional/local resonance, synthesize data and insights into actionable strategies, manage agency and internal creative teams in developing effective, large-scale creative campaigns that deliver against business goals.
Responsibilities
- Identify, develop and shape key consumer opportunities across EMEA that fuel our Growth Funnel.
- Lead the translation of these opportunities into full funnel marketing campaigns that deliver impact locally while following global brand and product strategies.
- Able to synthesize and contextualize data, insights and behaviour as well as market and technological trends to inform strategy, creative and GTM development.
- Partner with internal insights team and external partners to deepen our knowledge of EMEA consumers, while bringing to life core human insights in inspiring creative briefs.
- Drive the creation and development of marketing campaigns that cut through and deliver impact on our brand, our business and our users.
- Partner with global teams (Brand, Product, Creative) to ensure regional strategies and local-market briefs ladder up to globally-aligned strategy while flexing appropriately for social, cultural, and product nuances locally.
- Collaborate with Creator and Business teams across EMEA to drive alignment across the three audiences' plans and activate with unified GTM strategy and execution (business, creator and consumer).
- Coordinate the measurement plan and learning agenda for Consumer initiatives, to measure business impact and generate proof points for scale up within EMEA and across other regions.
- Identify and execute opportunities for testing and experimentation, driving the spirit of innovation across the EMEA and wider International Marketing team.
- Effectively communicate up/down/across the organization to foster partnerships and advocacy of marketing strategies and plan.
Qualifications
- 15+ years of brand marketing experience with a proven track record of driving impact.
- EMEA / International experience working on global brands with diverse cultural, social and business landscapes.
- Experience delivering large scale marketing campaigns that drive measurable business outcomes.
- Experience translating insights, data and ideas into customer value.
- Experience partnering with cross-functional teams in a matrixed organization and build influential and collaborative relationships.
- Experience working in a highly data-driven, measurement focused environment and able to identify KPIs and develop robust measurement plans to prove outcomes.
- Proven experience developing, and establishing executive alignment on, short and long-term strategies.
Consumer Marketing Lead employer: Utah State Extension
Contact Detail:
Utah State Extension Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Consumer Marketing Lead
✨Tip Number 1
Network with professionals in the marketing field, especially those who have experience in EMEA markets. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends in consumer marketing.
✨Tip Number 2
Familiarise yourself with the latest tools and technologies used in data analysis and marketing measurement. Being able to demonstrate your proficiency in these areas can set you apart from other candidates.
✨Tip Number 3
Showcase your ability to create impactful marketing campaigns by discussing specific examples from your past experiences. Highlight how you drove measurable outcomes and adapted strategies for different cultural contexts.
✨Tip Number 4
Prepare to discuss how you would approach building inclusive marketing strategies that resonate with diverse audiences. This is crucial for the role, so having a clear vision will help you stand out during interviews.
We think you need these skills to ace Consumer Marketing Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand marketing, especially any roles where you've driven measurable outcomes. Emphasise your ability to connect global strategies with local execution.
Craft a Compelling Cover Letter: In your cover letter, express your passion for building brands and connecting with audiences. Share specific examples of successful campaigns you've led and how they align with the responsibilities outlined in the job description.
Showcase Analytical Skills: Demonstrate your analytical mindset by including examples of how you've used data to inform marketing strategies. Highlight any experience you have with measurement plans and KPIs that resulted in business impact.
Highlight Collaboration Experience: Since the role requires working closely with cross-functional teams, include examples of how you've successfully collaborated with different departments or external partners to achieve marketing goals.
How to prepare for a job interview at Utah State Extension
✨Showcase Your Strategic Mindset
Be prepared to discuss how you've successfully connected global strategies with local market needs. Highlight specific examples where your strategic thinking led to impactful marketing campaigns.
✨Demonstrate Data-Driven Decision Making
Since the role requires a strong analytical approach, come equipped with examples of how you've used data and insights to inform your marketing strategies. Be ready to explain the KPIs you identified and how they influenced your campaigns.
✨Emphasise Collaboration Skills
This position involves working closely with cross-functional teams. Share experiences that showcase your ability to build influential relationships and collaborate effectively across different departments.
✨Highlight Your Creative Campaigns
Prepare to discuss innovative marketing campaigns you've led that delivered measurable outcomes. Focus on your creative process and how you ensured alignment with both global and local strategies.
