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- Tasks: Create SEO-optimised product content and collaborate with teams for efficient launches.
- Company: Join Toolstation, a fast-growing retailer backed by Travis Perkins plc, transforming the digital shopping experience.
- Benefits: Enjoy hybrid working, with mostly remote options and opportunities for career growth.
- Why this job: Be part of a dynamic team shaping the future of online retail with impactful content.
- Qualifications: Experience in product copywriting, SEO tools, and strong analytical skills are essential.
- Other info: Opportunity to work in a collaborative environment and expand your skill set.
The predicted salary is between 28800 - 42000 £ per year.
Hybrid working, mostly remote. You will need to attend Bridgwater in Somerset, once or twice a month for meetings.
Are you an experienced product copywriter with expertise in SEO and a keen eye for detail? Toolstation is looking for a Product Content Writer to join our Customer Team and play a key role in optimising our online product descriptions and transactional content.
We're on a journey of digital transformation to become a truly disruptive, omni-channel retailer, offering the most compelling proposition and the most convenient ways for our customers to shop.
As a Product Content Writer, you will be responsible for continuously improving our digital product content to enhance search engine visibility and empower customers with clear, informative product details. You'll work closely with various teams to ensure new products are launched efficiently and existing content is consistently optimised.
Specifically, you will:
- Create SEO-optimised category and facet content to support strategic 'category overhauls'.
- Ensure all product content clearly communicates features, advantages, and benefits.
- Collaborate with product data, merchandising, and commercial teams for timely SKU launches.
- Identify opportunities for new categories based on new product introductions (NPI) and optimise new landing pages.
- Actively participate in NPI process improvement sessions.
- Work with the SEO Lead and agency partners to identify and act on optimisation opportunities across various page types (Departments, PLPs, Facets, Brand pages).
- Methodically optimise Product Detail Pages (PDPs), including titles, descriptions, and metadata.
- Identify content opportunities to differentiate Toolstation from competitors.
- Champion the brand tone of voice for digital.
- Analyse and report on performance metrics pre and post optimisation.
What you'll bring:
- Experienced product copywriter/proof-reader with keyword research and SEO experience.
- High attention to detail and highly analytical. You're able to analyse and interpret data to create the right content.
- Experienced user of PIM and/or CMS systems.
- Advanced experience with SEO tools such as Google Analytics, Ahrefs, Similarweb, Semrush or similar.
- Advanced excel, google sheets and/or smartsheets user.
- Teamwork and collaboration. You understand the importance of cross functional and team collaboration and look for ways in which to support others.
- Resilience and a strong work ethic. In Toolstation, we get a lot done. That means you won't always stay in your lane. There will be times where you might be stretched to take on extra responsibilities. You'll relish this opportunity to expand your skills and develop your potential.
This is a brilliant opportunity to push to the next level in your career with Toolstation and help shape the future of our digital customer experience.
Toolstation is one of Britain's fastest growing multi-channel retailers of tools, accessories and building supplies. Backed by Travis Perkins plc, our freedom to operate as a nimble, entrepreneurial business means we're now well established and have even bigger plans. The trade, home improvers and self-builders all trust us to deliver a lot more than tools and in our network of almost 600 branches and distribution centres throughout the UK, we all work together to get the job done. And with plans to open many more branches this year, we always have opportunities for great retail professionals who want to grow with us.
Our policy is to employ the best qualified people and provide equal opportunity for the advancement of employees including promotion and training and not to discriminate against any person because of gender, race, ethnicity, age, sexual orientation, religion, belief or disability.
Product Content Writer employer: Travis Perkins plc
Contact Detail:
Travis Perkins plc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Content Writer
✨Tip Number 1
Familiarise yourself with the specific SEO tools mentioned in the job description, like Google Analytics and Semrush. Being able to demonstrate your proficiency with these tools during interviews will show that you're ready to hit the ground running.
✨Tip Number 2
Research Toolstation's current product content and identify areas for improvement. Prepare a few suggestions on how you could enhance their product descriptions or SEO strategy, as this will showcase your initiative and understanding of their needs.
✨Tip Number 3
Network with current or former employees of Toolstation on platforms like LinkedIn. Engaging with them can provide valuable insights into the company culture and expectations, which you can leverage in your discussions during the interview process.
✨Tip Number 4
Prepare to discuss your experience with cross-functional collaboration. Since the role involves working closely with various teams, having examples ready that highlight your teamwork skills will be crucial in demonstrating your fit for the position.
We think you need these skills to ace Product Content Writer
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience as a product copywriter, especially focusing on your SEO skills and any relevant tools you've used. Use keywords from the job description to align your experience with what Toolstation is looking for.
Craft a Compelling Cover Letter: In your cover letter, express your passion for product content writing and how your skills can contribute to Toolstation's digital transformation. Mention specific examples of past work that demonstrate your ability to optimise product descriptions and enhance customer experience.
Showcase Your Analytical Skills: Since the role requires analysing performance metrics, include examples in your application that showcase your analytical abilities. Discuss how you've used data to inform your content strategies in previous roles.
Highlight Collaboration Experience: Emphasise your teamwork and collaboration skills in your application. Provide examples of how you've worked with cross-functional teams in the past, particularly in relation to product launches or content optimisation projects.
How to prepare for a job interview at Travis Perkins plc
✨Showcase Your SEO Skills
Since the role requires expertise in SEO, be prepared to discuss your experience with SEO tools like Google Analytics or Semrush. Bring examples of how you've optimised content in the past and the results you achieved.
✨Demonstrate Attention to Detail
As a Product Content Writer, attention to detail is crucial. During the interview, highlight instances where your meticulous nature has led to improved content quality or user engagement. Consider bringing a portfolio that showcases your best work.
✨Emphasise Collaboration Experience
The job involves working closely with various teams. Share examples of successful collaborations from your previous roles, focusing on how you contributed to team goals and supported others in achieving their objectives.
✨Prepare for Data Analysis Questions
Be ready to discuss how you analyse performance metrics to inform content decisions. You might be asked to interpret data or suggest improvements based on hypothetical scenarios, so brush up on your analytical skills before the interview.
