Senior Omnichannel Marketing Manager Specimen Management EMEA

This position can be based in any of the EMEA BD locations. The Senior Omnichannel Marketing Manager EMEA is responsible for developing and implementing comprehensive digital marketing strategies across the Europe, Middle East, and Africa region. This strategic role orchestrates seamless customer experiences across both digital and physical touchpoints, working collaboratively with stakeholders at regional, global, and local levels.

The position drives standardization of omnichannel approaches throughout EMEA countries while ensuring adherence to the regional marketing communications operating model. Key responsibilities include establishing robust market intelligence processes, leveraging research insights to provide actionable recommendations, and implementing advanced data maturity frameworks that optimize digital platform performance.

This leader serves as the marketing technology expert, with particular emphasis on identifying and championing AI-powered and digital customer-facing applications that enhance customer experiences aligned with regional strategic objectives. Additionally, the role involves overseeing the marketing approval process and leading the omnichannel effectiveness team through coaching, performance management, and professional development initiatives.

Main Responsibilities

• Establishes digital strategy and capabilities within EMEA, linking strategic requirements into the digital roadmap.
• Improves EMEA Omnichannel efficiency by collaborating closely with regional, global, and local partners.
• Expands Omnichannel capabilities including personalization to enhance the customer experience.
• Manages Digital Programs and leads the transformation to a more digitally savvy business unit.
• Centralized management of marketing materials approvals ensuring compliance and up-to-date collateral.
• Creates Market Intelligence Process leveraging research and market models for actionable insights.
• Coaches and develops marketing proficiencies within the team, ensuring strong collaboration and team spirit.

Preferred Profile

• Minimum of 10 years of business/marketing experience in the medical devices/life sciences industry.
• Minimum of 5 years in product and/or marketing management.
• Bachelor's degree, MBA or Post-graduate Marketing qualification.
• Strong technical marketing acumen.
• Team leadership experience.
• Experience of working in a large matrix organization.
• Focused and committed, takes ownership of tasks and finishes them.
• Advanced level of Omni-channel Customer Engagement.
• Competent to translate organizational objectives to individual goals and prioritise with the customer focus.
• Ability to influence without authority, using relationships and networks within the BD matrix to influence strategies within the region, global and country level.
• 30-40% travel.

We are the makers of possible. BD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Why Join Us? A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time. To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place. Become a maker of possible with us!