Mid-weight Copywriter

A BIT ABOUT US

Dentsu Creative is dentsu's sole global creative network that transforms brands and businesses through the power of modern Creativity. 2022's Cannes Lions Agency of the Year, it is made for integration with Dentsu's Media and Merkle networks through Horizontal Creativity. 9,000 creatives across the globe are connected to dentsu's Media and CX experts to deliver ideas that Create Culture, Shape Society, and Invent the Future.

SETTING THE SCENE

We are 400 people of diverse nationalities and backgrounds with offices in Edinburgh, Manchester, Newcastle, and London. We are proudly of the UK, not just of London. But we all strive for the same goal – to create excellent creative solutions for a wide range of clients.

Want to be part of an expanding creative team working on opportunities that will tickle your creative taste buds? Want to work on global level client projects that are looking to break the mould and define a new modern connected creative approach that reflects the world we now live in?

We mix big ideas, brand, innovation, technology, and craft to not only create big ideas for our clients, but to look to define the future. A large claim indeed but being part of the global Dentsu network gives us access to incredible talent, partners and other amazing skills around the world.

The purpose of this role is to work with your creative partner to conceptualise and realise ideas through a comprehensive use of language and the written word. You will have the ability to think in a holistic way about how an idea comes to life through all creative channels of a consumer experience. Develops language and copy in short form and long form to establish the tonality of ideas.

By responding to briefs, you will create and present solutions and big ideas (sometimes little ideas) that will not only cut through the noise across a multitude of channels but be on trend and ahead of the curve across both modern and traditional creativity. Once presented, you will shape the work by developing and crafting concepts, headlines, body copy, social posts, scripts and so on with a range of producers, designers and artworkers.

RESPONSIBILITIES

• Conceptualise and execute creative ideas across all channels, from social to TV, digital to experiential.
• Develop and lead social-first campaigns, with a deep understanding of platform behaviours, trends, and audience engagement.
• Write narratives, headlines, scripts and storyboards, annotations and treatments.
• Express ideas with clarity; on brand; on message and targeted to audience.
• Identify creative thinking towards big ideas.
• Present ideas to both the wider internal team and, occasionally, externally to clients with structure and parity.
• Take ownership of creative work and lead by example.
• Comprehend and understand brand continuity, brand guidelines and brand positioning.
• Be motivated by originality and look for opportunities to break the mould when given a chance.
• Creatively support the effective use of technology and its applications to solve business problems.
• Contribute work to pitches.
• Act as a main point of contact in the team for Account Management and Project Management.
• Love getting stuck into briefs, regular reviews, feedback and collaboration.
• Proactively identify opportunities for creative work to be performed for clients, with guidance from seniors and directors.
• Execute creative concepts together with Art Director at the direction of a Creative Director.
• Take ownership of your work and be a self-starter.
• Want to contribute towards creating an enjoyable and rewarding company and want to have fun!

WORKING WITH US

Joining Dentsu Creative, you will be part of a creative network, delivering ideas at the intersection of brand, culture, and commerce. In an age when brands are built and grown in altogether new ways we espouse humility alongside practical flexible problem solving.

On your journey you will partner with inspiring people across the world and become part of a truly inclusive culture where everyone is given the opportunity to thrive and create the best work of their careers; always learning and always listening to shape ideas, create culture and change behaviour. By bringing together the capabilities, experience and relationships of our collective experts, the opportunities for personal growth and development are endless.

INCLUSION AND DIVERSITY

We’re proud to be different and that starts with our people. We believe in equal opportunities for everyone. We won’t define people by their race, gender, sexual-orientation, age or disability. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing. That’s what we care about. So, whether you’re joining us, or looking to move to a different part of the business, we work hard to make sure we create equal opportunities for everyone.

We are happy to discuss flexible and agile approaches to working for all our roles – we can’t promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams.

Location: Manchester - Bonded Warehouse

Brand: Dentsu Creative

Time Type: Full time

Contract Type: Permanent