Regional Sales Manager (Agriculture)– Central Europe

At JCB, we are a world leader in the manufacturing of agricultural material handling machinery, known for our innovative and high-quality products. We are dedicated to driving success and efficiency in the agricultural sector, and we are seeking a dynamic and experienced Regional Sales Manager to join our Agriculture team.

The Regional Sales Manager for Agricultural Machinery will be responsible for driving sales and market growth across Central Europe, including Bulgaria, the Czech Republic, Croatia, Hungary, Romania, Serbia, Slovakia and Slovenia. This role involves managing dedicated AG distribution, developing new business opportunities, building strong dealer and customer relationships, and ensuring the achievement of sales targets. The ideal candidate will have a deep understanding of the agricultural sector, excellent leadership skills, and a passion for sales. Please note this is a field-based role, based in any of the following regions: Bulgaria, the Czech Republic, Croatia, Hungary, Romania, Serbia, Slovakia or Slovenia.

What does this role involve day to day?

• Further develop dedicated Agricultural dealers to maximise market coverage and be close to the customer.
• Manage and deliver a monthly and full-year sales forecast by dealer and by country.
• Develop and execute strategic sales plans to achieve regional sales targets and grow JCB market share.
• Build and maintain strong relationships with key stakeholders, including internal JCB teams, dealers, and end-users.
• Conduct regular market analysis to identify trends, opportunities, and competitive threats.
• Deliver Product Sales training to the dealers.
• Collaborate with the marketing team to develop promotional strategies and campaigns.
• Maintain an in-depth understanding of JCB’s agricultural machinery products and services.
• Ensure excellent customer service and satisfaction throughout the sales process.

This will be suited to you if...

• You have sales experience in the agricultural machinery market, with a track record of achieving or exceeding sales targets.
• You’ve got a proven track record for selling Agricultural or Construction products throughout the Central Europe region, this is ideal but not essential.
• You have an understanding of capital equipment sales, sales forecasting, sales campaign development/generation, dealer management, dealer target setting, vendor finance, promotional activity to stimulate the marketplace & can motivate dealer principals & sales managers to grow volume & share.
• You have strong leadership skills.
• You have excellent communication, negotiation, and interpersonal skills.
• You can analyse market trends and data to make informed business decisions.
• You’re self-motivated, results-driven, and capable of working independently.
• You’re willing to travel within the region and internationally to meet with clients and attend industry events.
• You’re fluent in both written and spoken English.

What happens next?

Ordinarily, our Resourcing Team reviews and shortlists CVs. If shortlisted, you’ll speak to one of our Recruiters to discuss the role further. Our interview process usually consists of an initial team’s interview followed by an in-person interview. We’ll keep in touch throughout the process but if you have any questions, please get in touch at recruitment@jcb.com.

We value diversity and welcome applications from candidates from all backgrounds. We’re committed to ensuring our recruitment process is fair and inclusive. If you face any accessibility challenges with your online application and require additional support, you have the option of speaking to a member of our recruitment team who can support you to complete an application in an alternative format. If you would benefit from this support, please email recruitment@jcb.com, and a member of the team will be in touch.

Recruitment Agencies: JCB does not accept any speculative approaches to present candidates for advertised vacancies.