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For Companies At a Glance
- Tasks: Lead influencer campaigns and manage partnerships to boost brand visibility.
- Company: Join a dynamic fashion brand focused on innovative marketing strategies.
- Benefits: Enjoy flexible working options and a vibrant team culture.
- Why this job: Be at the forefront of exciting campaigns and work with top talent.
- Qualifications: Experience in PR, project management, and a passion for fashion is essential.
- Other info: This role offers opportunities for growth and creativity in a fast-paced environment.
The predicted salary is between 36000 - 60000 £ per year.
ROLE PROFILE
The PR & Partnerships Manager will be the driving force behind strategic and commercially effective influencer campaigns, ensuring key product moments deliver maximum impact. The role will lead the planning and execution of paid and organic partnerships, overseeing budgets, talent proposals, and content approvals to maintain a high standard of brand representation. With a focus on ROI, reporting, and continuous optimisation, the PR & Partnerships Manager will shape the brand's ambassador strategy while managing and developing a high-performing team. Leadership in events and campaign execution will be key to elevating the brand's presence across large, mid, and micro-tier talent.
ROLE ACCOUNTABILITY
Responsible for:
- Assisting the Head of PR and Partnerships with setting our overall channel strategy, from ideation and planning to identification and negotiating content deliverables with partners and/or management.
- Reviewing, recommending and auditing new and existing talent that will work alongside the brand strategy and drive sales and awareness of the brand.
- Being the gatekeeper of all talent sign offs and deliverable sign offs ensuring suitable coverages for all launches, instructing the team on areas of growth and reactivity where necessary.
- Identifying key talents occasions to celebrate and gifting them in line with those moments.
- Identifying, creating, nurturing and sustaining relationships with talent globally, particularly with fashion creatives and their management ensuring all deliverables are met.
- Overseeing influencer activity across a range of channels such as Instagram & TikTok.
- Managing influencer content approval and brand guideline compliance and performance.
- Understanding of brand guidelines and wider ASA regulations, ensuring all influencer related content adheres to protocols for both brand and industry.
- Supporting the Paid team with supplying Influencer content for usage and working on long term strategies to support the Paid team.
- Managing relations with influencers and relevant agencies to build long-term partnerships and opportunities with talent and press.
- Communicating regularly internally between relevant departments, to provide a cohesive and considered approach to all campaigns and always-on activity.
- Monitoring the marketing calendar on a weekly basis to suggest deals in line with events.
Accountable for:
- Owning the end to end planning and management of Key Quarterly Product Moment budget.
- Signing off on all paid content from Senior PR & Partnerships Executive and PR & Partnerships Executive.
- Generating all paid and gifted talent proposals to the Head Of PR & Partnerships, collated from Senior PR & Partnerships Executive and PR & Partnerships Executive for launches, promos or campaigns.
- Leading T2 events with support from the whole team.
- Day-to-day management of the Senior PR & Partnerships Executive and PR & Partnerships Executive, supporting developments within the team and constant progression on projects worked on.
- Ensuring all paid partnerships are commercially viable and maintaining a strong focus on ROI.
- Weekly paid and gifted reporting with weekly comparisons with support from the team.
- Collating key information needed for the monthly report with month on month (MOM) comparisons with support from the team to be reviewed by the Head Of.
KNOWLEDGE, SKILLS & EXPERIENCE
Essential Skills & Experience
- The ability to think globally and regionally, our influencer activity will stretch across UK, US, Europe and ROW.
- Press and talent relationship management.
- Project Management.
- Budget Management.
- Negotiating.
- Analytical and methodical strategic thinking.
- Event Planning.
- Team and workflow management.
Preferred Skills & Experience:
- Luxury Fashion Knowledge.
This is an office-based role with the possibility of working from home a few days a week.
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing, Public Relations, and Writing/Editing
Industries: Retail
PR and Partnerships Manager employer: NADINE MERABI
Contact Detail:
NADINE MERABI Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PR and Partnerships Manager
✨Tip Number 1
Network with professionals in the PR and influencer marketing space. Attend industry events, webinars, or workshops to meet potential colleagues and mentors who can provide insights into the role and company culture.
✨Tip Number 2
Familiarise yourself with current trends in influencer marketing, especially within the fashion industry. Being able to discuss recent campaigns or successful partnerships during your interview will demonstrate your passion and knowledge.
✨Tip Number 3
Showcase your project management skills by discussing past experiences where you successfully managed budgets and timelines. Prepare specific examples that highlight your ability to deliver results under pressure.
✨Tip Number 4
Research StudySmarter's brand values and ambassador strategy. Tailor your conversation to align with their goals, showing how your vision for influencer partnerships can enhance their brand presence.
We think you need these skills to ace PR and Partnerships Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in PR and partnerships. Focus on your achievements in managing influencer campaigns, budget oversight, and team leadership, as these are key aspects of the role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the brand and the luxury fashion industry. Discuss how your skills align with the responsibilities outlined in the job description, particularly in strategic planning and relationship management.
Showcase Your Analytical Skills: Since the role requires a focus on ROI and reporting, include examples of how you've used data to drive decisions in previous roles. This could be through successful campaign metrics or budget management.
Highlight Team Management Experience: Emphasise any experience you have in leading teams or projects. Discuss how you've developed team members and managed workflows, as this is crucial for the position.
How to prepare for a job interview at NADINE MERABI
✨Know Your Influencers
Familiarise yourself with the influencers and talent that align with the brand's values. Be prepared to discuss how you would approach building relationships with them and what strategies you would implement to ensure successful partnerships.
✨Showcase Your Project Management Skills
Be ready to provide examples of how you've successfully managed campaigns or projects in the past. Highlight your ability to oversee budgets, timelines, and team dynamics, as these are crucial for the role.
✨Demonstrate Analytical Thinking
Prepare to discuss how you measure the success of influencer campaigns. Bring examples of how you've used data to optimise strategies and improve ROI, as this will show your analytical capabilities.
✨Understand Brand Guidelines
Make sure you have a solid understanding of brand guidelines and industry regulations. Be prepared to discuss how you would ensure compliance in influencer content and how you would handle any potential issues.
