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- Tasks: Lead eCommerce growth strategies and analyse performance across digital platforms.
- Company: Join a high-growth drinks and supplements brand with a strong digital presence.
- Benefits: Enjoy hybrid work, competitive pay, and opportunities for career progression.
- Why this job: Shape the future of a dynamic brand while collaborating with founders and senior leaders.
- Qualifications: Experience in startups, digital marketing, and commercial forecasting is essential.
- Other info: Diversity and inclusion are core values; all backgrounds are encouraged to apply.
The predicted salary is between 43200 - 72000 £ per year.
Location: London (Hybrid) – 1–2 office days per fortnight, with occasional UK and international travel
Sector: Consumer Goods / Beverages / DTC / eCommerce / Amazon
We’re working on behalf of a high-growth business operating in the drinks and supplements space that has quickly scaled across Shopify, Amazon and TikTok Shop, with exciting plans now underway to expand into retail and wholesale. Backed by high-profile founders, respected investors, and a highly engaged consumer community, the business has sold millions of units within its first two years and continues to grow rapidly month on month. With a strong digital presence and full product portfolio, this is a key hire that will help shape the next phase of growth.
They are now hiring an eCommerce and Growth Strategy Lead to sit at the centre of the business and drive clarity around channel performance, marketing ROI, forecasting, and margin. This is a hands-on role for someone who has worked in a startup or scale-up brand and understands how to measure and influence growth across DTC, Amazon and digital platforms.
Key Responsibilities:- Track and report performance across Shopify (DTC), Amazon, TikTok Shop, and new retail accounts
- Analyse digital marketing spend across Meta, Google, and TikTok, providing insight into CAC, ROAS, and marketing efficiency
- Monitor and report on subscription performance, LTV and retention across DTC and Amazon Subscribe & Save
- Maintain and update commercial models by SKU and channel, factoring in COGS, fees, fulfilment and promotions
- Lead commercial forecasting across revenue, margin and stock, ensuring plans align across teams
- Evaluate pricing and promotional strategy, with recommendations to improve profitability and retention
- Support trade term evaluations and retail promotional planning alongside the Sales Director
- Work cross-functionally with finance, ops, marketing and sales to ensure commercial decisions are aligned with growth goals
- Deliver regular reporting and insight to the senior team, highlighting risks, opportunities and performance trends
- Experience working in a startup or fast-growing consumer brand, with exposure to Shopify, Amazon and digital channels
- Confident analysing the effectiveness of Meta and Google Ads campaigns, ideally with experience influencing strategy or spend
- Skilled in building and managing commercial models, forecasting, and performance reporting
- Strong understanding of DTC and marketplace margin structures, including the impact of fulfilment, fees and promotional costs
- Hands-on and comfortable working independently, without the support of a wider team
- Commercially minded and able to translate data into practical, business-focused recommendations
- Join a brand at a pivotal stage of its growth, with real momentum and a high level of consumer engagement
- Gain visibility across DTC, Amazon, and retail – working at the centre of commercial decision-making
- Collaborate directly with the Sales Director and founders, with the opportunity to shape strategy from day one
- Attractive package and benefits, with long-term potential for progression within the business
At Lime Talent, we are committed to supporting diversity and inclusion. We welcome applications from all backgrounds and ensure every candidate is assessed solely on merit and ability.
eCommerce and Growth Strategy Lead employer: Lime Talent
Contact Detail:
Lime Talent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land eCommerce and Growth Strategy Lead
✨Tip Number 1
Familiarise yourself with the latest trends in eCommerce, particularly within the drinks and supplements sector. Understanding the competitive landscape and consumer behaviour on platforms like Shopify and Amazon will give you an edge during discussions.
✨Tip Number 2
Network with professionals in the consumer goods industry, especially those who have experience in startups or scale-ups. Engaging with them can provide valuable insights and potentially lead to referrals that could boost your application.
✨Tip Number 3
Prepare to discuss specific metrics and KPIs related to digital marketing spend, such as CAC and ROAS. Being able to articulate how you've influenced these metrics in past roles will demonstrate your hands-on experience and strategic thinking.
✨Tip Number 4
Showcase your ability to work cross-functionally by preparing examples of how you've collaborated with different teams in previous roles. This will highlight your versatility and readiness to contribute to a dynamic environment like the one at StudySmarter.
We think you need these skills to ace eCommerce and Growth Strategy Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in eCommerce and growth strategy. Focus on your achievements in previous roles, especially those related to DTC, Amazon, and digital marketing.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the consumer goods sector and how your background aligns with the company's goals. Mention specific experiences that demonstrate your ability to drive growth and analyse performance.
Showcase Analytical Skills: Since the role requires strong analytical skills, include examples of how you've successfully tracked and reported performance metrics in past positions. Highlight any tools or methodologies you used to derive insights from data.
Research the Company: Familiarise yourself with the brand's products and their market presence. Understanding their current strategies and challenges will help you tailor your application and show genuine interest in the role.
How to prepare for a job interview at Lime Talent
✨Know Your Numbers
Be prepared to discuss key metrics related to eCommerce, such as CAC, ROAS, and LTV. Understanding these figures will demonstrate your analytical skills and ability to drive growth.
✨Showcase Your Experience
Highlight your previous experience in startup or scale-up environments, especially with platforms like Shopify and Amazon. Share specific examples of how you've influenced growth and performance.
✨Understand the Brand's Market
Research the company’s products and their positioning in the market. Be ready to discuss how you can contribute to their growth strategy and what unique insights you can bring to the table.
✨Prepare for Cross-Functional Collaboration
Since the role involves working with various teams, think of examples where you've successfully collaborated across departments. This will show your ability to align commercial decisions with broader business goals.
