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- Tasks: Lead exciting marketing campaigns across email, social media, and direct mail.
- Company: Join a dynamic team focused on innovative marketing strategies in Bolton.
- Benefits: Enjoy a collaborative work environment with opportunities for growth and development.
- Why this job: Be part of a fast-paced team driving real impact and achieving ambitious targets.
- Qualifications: Bachelor's degree in marketing or related field; B2B experience preferred.
- Other info: Ideal for motivated individuals ready to step into a senior role.
The predicted salary is between 28800 - 42000 £ per year.
The role is a senior position within the central marketing team, working across multiple brands and channels, with a focus on email marketing and direct mail. The Marketing Campaign Manager will develop and manage campaign strategies and be motivated to continue the extraordinary ongoing growth by hitting ambitious targets. You will be responsible for creating and delivering measurable campaigns in collaboration with the Brand Marketing Managers, by developing campaign briefs, managing execution, tracking effectiveness and adhering to budgets. Ensuring timely campaign delivery and execution, the Marketing Campaign Manager will drive continued improvement by evaluating successes and identifying improvement opportunities to deliver outstanding ROI to each of our brands.
The role includes:
- Managing multiple channels and experience of working with internal teams (Copywriters / Graphic Designers) and external agencies.
- Developing and executing B2B marketing strategies to support the company's overall business objectives, including lead generation, customer acquisition, and brand positioning.
- Planning and executing engaging marketing campaigns across various channels, including email marketing, direct mail, social media and content marketing.
- Experience of utilising email marketing platforms and the ability to understand ‘big data' in order to develop a close working relationship with the Data Team to drive lead nurturing and customer segmentation.
- A passion for technology and the ability to implement and drive marketing automation across the marketing department.
- Monitoring and analysing campaign performance metrics, tracking ROI, and providing regular reports to senior management.
- Working closely with the sales and business development teams to align marketing efforts with sales objectives and support lead conversion and pipeline growth.
The successful candidate will:
- Have proven experience in a B2B environment, ideally in the professional services industry.
- Have experience in a senior role or can demonstrate they are ready and motivated to take the next step in their career by taking on greater responsibility.
- Have a technical understanding of domain and server reputation management, as well as inbox placement techniques.
- Be an autonomous, driven individual who can connect the dots and see the bigger picture.
- Be able to work with stakeholders at all levels.
- Have a bachelor's degree in marketing, business administration, or a related field.
- Possess strong analytical and problem-solving abilities with a data-driven approach.
- Can work effectively in a fast-paced, deadline-driven environment, managing multiple projects simultaneously.
- Be self-motivated, proactive, and detail-oriented, with a passion for driving results and achieving targets.
- Be proficient in Microsoft Office products, particularly Excel. Experience of using Adobe products and Monday.com would be an advantage.
Marketing Campaign Manager in Bolton employer: K3 Capital Group Plc
Contact Detail:
K3 Capital Group Plc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Campaign Manager in Bolton
✨Tip Number 1
Network with professionals in the marketing field, especially those who have experience in B2B environments. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends in email marketing and campaign management.
✨Tip Number 2
Familiarise yourself with the latest email marketing platforms and tools. Being knowledgeable about these technologies will not only boost your confidence but also demonstrate your commitment to staying ahead in the marketing game.
✨Tip Number 3
Prepare to discuss specific examples of successful campaigns you've managed in the past. Highlight your ability to analyse data and improve ROI, as this will show that you can deliver measurable results for our brands.
✨Tip Number 4
Research StudySmarter and our various brands thoroughly. Understanding our mission, values, and current marketing strategies will help you tailor your approach and demonstrate your genuine interest in contributing to our ongoing growth.
We think you need these skills to ace Marketing Campaign Manager in Bolton
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing, particularly in email marketing and direct mail. Use specific examples of campaigns you've managed and the results achieved to demonstrate your capability.
Craft a Compelling Cover Letter: In your cover letter, express your passion for technology and marketing automation. Discuss how your skills align with the responsibilities outlined in the job description, and mention your ability to work with cross-functional teams.
Showcase Analytical Skills: Emphasise your analytical abilities by including examples of how you've monitored and analysed campaign performance metrics in previous roles. Highlight any tools or platforms you’ve used to track ROI and improve campaign effectiveness.
Highlight Leadership Experience: If you have experience in a senior role or have taken on leadership responsibilities, make sure to mention this. Discuss how you've driven results and improved processes in past positions, showcasing your readiness for this senior position.
How to prepare for a job interview at K3 Capital Group Plc
✨Showcase Your Campaign Successes
Prepare to discuss specific marketing campaigns you've managed in the past. Highlight your role, the strategies you implemented, and the measurable outcomes. This will demonstrate your ability to deliver results and align with the company's focus on ROI.
✨Understand the Company’s Brands
Research the brands that the company manages and understand their target audiences. Be ready to discuss how you would tailor marketing strategies for each brand, showcasing your ability to adapt and create engaging content across different channels.
✨Demonstrate Data-Driven Decision Making
Familiarise yourself with key performance metrics relevant to email marketing and direct mail. Be prepared to explain how you use data to inform your campaign strategies and improve performance, as this aligns with the role's emphasis on tracking effectiveness.
✨Highlight Collaboration Skills
Since the role involves working closely with various teams, be ready to share examples of how you've successfully collaborated with copywriters, graphic designers, or external agencies. Emphasise your communication skills and ability to manage multiple stakeholders effectively.
