Director of Sales Performance
Director of Sales Performance

Director of Sales Performance

Full-Time 43200 - 72000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead and optimise hotel sales teams to boost performance and revenue.
  • Company: Clermont Hotel Group is a people-focused hospitality company with diverse offerings.
  • Benefits: Enjoy flexible work options, wellness support, and exciting discounts.
  • Why this job: Join a culture that celebrates individuality and innovation while driving impactful change.
  • Qualifications: Proven leadership in multi-site hospitality sales with strong communication skills.
  • Other info: We value diversity and encourage applicants from all backgrounds.

The predicted salary is between 43200 - 72000 £ per year.

Clermont Hotel Group offers a rich and diverse portfolio for a range of guest needs, and helps employees forge lasting and successful careers in hospitality. An experienced hospitality company, we offer a warm, guest-centred experience - but we are, at our heart, a people company and strive to connect personally with our guests, partners, investors, and colleagues to create an extraordinary experience for all. With over 4000 rooms, 100+ event spaces, plus stylish bars and restaurants, our hotels have plenty of space for everyone to meet, sleep, and dine.

What you’ll be doing

  • This is a brand-new role in our structure, designed to elevate the impact of our hotel-based sales teams. You’ll drive consistency, productivity and revenue by shaping structure, strategy and talent across the portfolio.
  • Review and optimise the sales structure across our hotels, aligned to segmentation and business need.
  • Implement consistent and clear performance frameworks to drive accountability and support underperformance.
  • Lead the recruitment, development and retention of high-performing sales talent.
  • Identify skill gaps and build targeted development plans that support career progression.
  • Guide hotel sales teams on targeting and converting new business, and support them with commercial alignment and contracting.
  • Collaborate with Directors of Sales and GMs to shape strategy in line with budget expectations.
  • Maximise opportunities from national accounts through close partnership with the central sales team.
  • Use key platforms like Agency360 to set and track performance against target accounts by hotel.
  • Work with M&E leadership to improve process and conversion for larger group and events business.
  • Partner with the Director of Global Account Management to maximise inbound congress and complex business opportunities.
  • Prepare senior stakeholders for Business Review Meetings with insight and commercial confidence.
  • Oversee complex contract negotiation and ensure compliance with legal and company standards.
  • Bring in market insights and future-focused thinking to keep us commercially agile and prepared.

What you’ll bring

  • A bold and strategic leader who inspires performance and fosters a culture of collaboration and growth.
  • Proven experience leading hotel-based sales teams to success in a multi-site hospitality business.
  • Highly commercial, data-literate and confident shaping strategy with insight and influence.
  • Experience working across diverse market segments, including international and agency-led business.
  • Confident communicator with the gravitas to engage and influence at a senior level.
  • A coaching mindset and the ability to lift capability and engagement across the sales function.
  • Organised, adaptable and energised by change and challenge.

How we’ll measure your success

  • Achievement of budgeted revenue across corporate, group and M&E segments.
  • Agency360 penetration results and ADR index performance.
  • Delivery of targeted new business revenue.
  • Team performance against activity and productivity KPIs.
  • Timely and high-quality delivery of RFPs and sales documentation.
  • Strong engagement, retention and development across hotel sales teams.

What you’ll get in return

As well as all the things you’d expect from us, such as great staff areas to recharge in, wholesome meals on duty, pension and healthcare schemes, we’ll take care of you at every step of your journey so that you can take care of our guests. In fact, we’re so committed to this that our ‘People Promise’ sets out how you can expect us to support you at every step of your application and your career with us. Whether that’s your career development and progression, your physical, mental or financial wellbeing, and recognising (and rewarding!) a job well done.

  • Career Development & Growth - We’re here to support your journey, whatever that may look like. Our award-winning Academy will help you navigate your tailored career pathway with the tools and development designed for you to grow and to unlock your unique potential.
  • Financial Wellbeing – You work hard, so we’ll always help your money work hard for you! Some of the great things you can take advantage of include:
  • Wage Stream – You’ll be paid monthly, but have access to your earned salary before payday should you need it.
  • Discounts & Perks – Savings on 1000’s of retailers, dining, hotel stays, and much more for you and those close to you.
  • Refer a Friend – Earn up to £1000 when friends join our team.
  • Interest-Free Loans – Season ticket loans to make commuting easier.
  • Mental & Physical Well-being - We’re here to support your well-being, whenever and wherever you need it.
    • On-Site Mental Health First Aiders.
    • 24/7 Employee Assistance Line – Free, confidential advice.
    • Be Well Platform – Our Online fitness and wellness resources.
    • Gym Discounts & Cycle to Work Scheme.
  • Recognition & Community – We’re proud of everything we achieve, so we always celebrate our extraordinary team and culture.
    • ‘Wonderful People’ Awards – Monthly, quarterly, and annual recognition.
    • Social & Seasonal Events – Fun, inclusive celebrations.
    • People Council – A platform for every voice.
    • Paid Volunteering Days – Give back to causes close to you.

    At Clermont Hotel Group everyone is welcome. We are committed to having an inclusive and diverse workplace and strongly encourage people from all backgrounds, identities and experiences to apply for roles with us.

    Director of Sales Performance employer: Golden Bees

    Clermont Hotel Group is an exceptional employer that prioritises the growth and well-being of its employees, offering a vibrant work culture where collaboration and innovation thrive. With a commitment to career development through our award-winning Academy, comprehensive financial wellbeing initiatives, and a supportive environment that celebrates diversity, we ensure that every team member feels valued and empowered to reach their full potential. Join us in creating extraordinary experiences for our guests while enjoying a fulfilling and rewarding career in hospitality.
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    Contact Detail:

    Golden Bees Recruiting Team

    StudySmarter Expert Advice 🤫

    We think this is how you could land Director of Sales Performance

    ✨Tip Number 1

    Familiarise yourself with the latest trends in the hospitality industry, especially around sales performance. Understanding current market dynamics will help you speak confidently about how you can drive revenue and productivity in your role.

    ✨Tip Number 2

    Network with professionals in the hospitality sector, particularly those who have experience in sales leadership roles. Engaging with them can provide valuable insights and potentially lead to referrals that could strengthen your application.

    ✨Tip Number 3

    Prepare to discuss specific examples of how you've successfully led sales teams in the past. Highlighting your achievements in driving performance and developing talent will demonstrate your capability for this new role.

    ✨Tip Number 4

    Showcase your understanding of data analytics tools like Agency360. Being able to discuss how you would use such platforms to track performance and inform strategy will set you apart as a candidate who is ready to make an immediate impact.

    We think you need these skills to ace Director of Sales Performance

    Strategic Leadership
    Sales Performance Management
    Data Analysis and Interpretation
    Talent Development and Coaching
    Contract Negotiation
    Market Insight and Commercial Agility
    Collaboration and Team Building
    Performance Framework Implementation
    Communication and Influencing Skills
    Adaptability to Change
    Budget Management
    Multi-Site Sales Strategy
    Stakeholder Engagement
    Problem-Solving Skills

    Some tips for your application 🫡

    Tailor Your CV: Make sure your CV highlights relevant experience in sales performance and leadership within the hospitality sector. Use specific examples that demonstrate your ability to drive revenue and develop high-performing teams.

    Craft a Compelling Cover Letter: In your cover letter, express your passion for hospitality and how your strategic vision aligns with Clermont Hotel Group's goals. Mention your experience in optimising sales structures and driving accountability, as these are key aspects of the role.

    Showcase Your Leadership Skills: Provide examples of how you have successfully led teams in the past. Highlight your coaching mindset and ability to inspire collaboration and growth, as these qualities are essential for the Director of Sales Performance position.

    Research the Company Culture: Familiarise yourself with Clermont Hotel Group's values and their commitment to employee well-being and development. Reflect this understanding in your application to show that you are a good cultural fit for the company.

    How to prepare for a job interview at Golden Bees

    ✨Understand the Company Culture

    Before your interview, take some time to research Clermont Hotel Group's values and culture. They pride themselves on being a people company, so be prepared to discuss how your personal values align with theirs and how you can contribute to their guest-centred experience.

    ✨Showcase Your Leadership Experience

    As a Director of Sales Performance, you'll need to demonstrate your ability to lead and inspire teams. Prepare examples from your past roles where you've successfully driven performance and fostered collaboration among diverse teams.

    ✨Be Data-Driven

    This role requires a strong commercial acumen and data literacy. Be ready to discuss how you've used data to shape strategies in previous positions, and think about specific metrics or KPIs you've influenced to drive sales success.

    ✨Prepare for Scenario-Based Questions

    Expect questions that assess your problem-solving skills and strategic thinking. Think of scenarios where you've had to optimise sales structures or develop talent within a team, and be ready to explain your thought process and outcomes.

    Director of Sales Performance
    Golden Bees
    G
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