SEO Strategist

Impression is a multi-award winning, high growth digital marketing agency based in Nottingham, London and Manchester. We are Digital Growth Specialists helping ambitious global brands push boundaries. We define and deliver integrated digital strategies that transform our clients from market players to market leaders. As we embark on another year of accelerated growth, we are looking for a SEO Strategist to help us lead the charge.

Our agency wouldn’t be what it is today without our incredible people. Our diverse team encompasses expertise across the digital landscape which enables us to accelerate change and results, driving business growth faster. Our collaborative, creative and inclusive culture helps build our reputation as a leading digital employer and we are committed to nurturing and developing people to their full potential. Recognising that we are a part of something much bigger, we’re on a mission to use business as a force for good. We’re actively committed to creating a positive impact for our people, planet and community.

The Role

Are you an experienced digital marketer with a strong strategic knowledge of SEO? Thanks to some exciting client wins and some big growth plans for the year to come, we’re looking for an ambitious, enthusiastic and hardworking SEO Strategist to join our team, and help support the continued development and growth of Impression’s SEO offering. This is an excellent opportunity to carve out a name for yourself at an award-winning digital marketing agency while working with like-minded and experienced search engine specialists.

The SEO Strategist role sits within the SEO department and is responsible for devising and executing strategies for a number of accounts across Impression’s client portfolio. In addition, the successful candidate will also be responsible for supporting across a range of internal initiatives including process improvement & new business opportunities.

We’re looking for someone with an in-depth strategic understanding of SEO across all its facets, a team player and someone who is constantly pushing the boundaries of best practice. Given the nature of this role, we are looking for candidates with a proven track record in delivering SEO results across a range of verticals. Whilst we typically expect candidates to have a minimum of 3+ years experience in an SEO-specific role for this application, successful candidates will be chosen based on skill and track record.

To be considered for the SEO Strategist role at Impression, you will need to:

• Have demonstrable experience in creating, managing and executing successful SEO campaigns across a range of industries and verticals.
• Strong commercial awareness, using performance and activity reporting to demonstrate tangible ROI for clients while working within each client’s business model.
• Excellent stakeholder management experience and the ability to build strong and lasting relationships with clients.
• Have experience communicating SEO strategy to senior business stakeholders.
• Have a developed understanding of the role organic search can play within broader digital strategy.
• Experience managing delivery teams and delegating work effectively.

You’re potentially well suited to this role if:

• You have proven experience in managing and delivering SEO strategy.
• You want to work in a collaborative, creative and fast-paced environment.
• You have a demonstrable track record of delivering high-quality work and outstanding results.
• You have excellent communication, organisation and presentation skills.

Desirable experience

• Agency experience is highly beneficial for this role.
• Experience across a number of verticals and industry segments, including lead generation and e-commerce will aid your application.
• Having language skills is an advantage, but not essential.

Core Responsibilities

• Effectively manage a portfolio of key SEO clients, utilising the wider team to deliver high-quality strategies across multiple markets that deliver tangible results and ROI.
• Support channel owners of high-tier accounts if required by proactively contributing to strategy and more complex deliverables.
• Work closely with our commercial team to develop and deliver new business SEO proposals.
• Establish yourself as a thought leader both within the agency and externally. This will include developing training materials and educating our existing team and will extend to supporting Impression’s marketing efforts through tactics such as blogging and white paper creation.

Not ticking all the boxes? Don’t worry, here at Impression we promote a culture of learning and development so we’ll help you out! There is research to suggest that women and people of colour are less likely to apply for roles in which they don’t meet 100% of the requirements but at Impression we want to ensure everyone is encouraged to apply with us. Equity, diversity and inclusion are integral to Impression’s recruitment process and we are committed to ensuring your experience with us is equal, fair and non-discriminatory.

Please note, this role is a hybrid role, in line with our flexible working policy. We look to hire candidates who are no more than a 90 minute journey away from our office locations to ensure your personal time is protected and that you’re able to travel into the office when necessary.

SALARY: £28,600

What makes us different

We are proud to be listed on the “Flexa 100” Most Flexible Companies to work for and to be officially recognised as a Great Place to Work. Join us on our high-growth journey and be part of a culture that prioritises your health, wellbeing and personal development.

Alongside our amazing culture, here’s what else makes us stand out as a great employer:

• Flexible, hybrid working options - as per ways of working charter.
• 4.5 day working week (Friday afternoons off, all year round).
• Private medical insurance with access to EAP.
• Impression funded specialist therapy sessions, up to 6 sessions where Impression funds 50% of the cost.
• Enhanced sick pay.
• Access to OpenUp, a virtual therapy platform.
• Enhanced parental leave.
• 28 days annual leave, plus bank holiday.
• Life leave – when something unexpected happens in your life and you need some paid leave.
• Pregnancy loss and parental bereavement leave.
• Compassionate leave.
• Eye-care vouchers.
• Opportunity to save on and spread the cost of new tech through Techscheme.
• Travel to work scheme.
• Railcard salary sacrifice scheme.
• Budget for books, tools and software.
• A full social calendar.
• Summer and Christmas party (off-site).
• Chance to attend national and international conferences.
• Top Apple equipment to use at work.
• Savings on bikes and accessories through Cyclescheme.
• Contributory pension scheme.
• The usual agency stuff – office dogs, drinks fridge, ping pong and foosball, tea and coffee and office snacks.

Diversity, Equity & Inclusion

We’re listening and we’re learning. We’re committed to embracing diversity and promoting equal opportunities, both within our teams and through the services we provide. But we know we still have work to do. Improving fairness – in our agency and our industry – is something we’re passionate about, and we’re committed to having the conversations, making the changes and helping other businesses to do the same.

We pledge to promote equal opportunities and, as per the Equality Act 2010, will not tolerate discrimination on the grounds of: gender, gender identity, marital status, sexual orientation, race, colour, nationality, religion, age, disability, caring responsibilities or beliefs. We’ll also make every effort to represent different genders, ethnicities, socio-economic backgrounds and sexualities at the events, panels and discussions we run.

Agencies

Strictly no recruitment agencies.