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- Tasks: Lead the CRM strategy to boost WaterAid's fundraising efforts and manage a high-performing team.
- Company: WaterAid is a global charity focused on providing clean water and sanitation for all by 2030.
- Benefits: Enjoy 36 days holiday, flexible working, and a generous pension contribution.
- Why this job: Make a real impact in the world while developing your skills in a supportive environment.
- Qualifications: Experience with Microsoft Dynamics CRM and strong leadership skills are essential.
- Other info: Hybrid working model allows you to balance remote work with in-person collaboration.
The predicted salary is between 49400 - 60500 £ per year.
Contract type: Permanent – 35 hours per week
Location: London, United Kingdom. UK hybrid working – a minimum of 40% of working time is spent face-to-face (London office, external meetings or travel). 60/40 hybrid working at WaterAid means roughly three days wherever you work best and two days together in person.
Salary: £57,415 - £60,436 per year with excellent benefits
Change starts with water. Change starts with you. Every day, millions of people live without clean water, decent toilets and good hygiene. WaterAid exists to change that – for everyone, everywhere. Join us, and your energy will help unlock people’s potential and create a fairer future.
About WaterAid: We’re a global federation driven by one vision: a world where everyone, everywhere has clean water, sanitation and hygiene by 2030. Powered by our values of Respect, Accountability, Courage, Collaboration, Integrity and Innovation, we work alongside communities, partners and supporters to make change happen.
About the team: The CRM Product Team at WaterAid UK drives data-led fundraising and campaigning by collaborating across departments to ensure our Dynamics365 CRM system meets business needs.
About the role: As our CRM Product Manager, you will define and deliver a visionary CRM strategy that empowers WaterAid’s fundraising success, working closely with technical teams, fundraising stakeholders, and global partners to drive sustainable change.
In this role, you will:
- Set and lead the CRM vision for WaterAid UK and work with international colleagues on a global CRM strategy.
- Define and own the CRM roadmap, aligning it with strategic priorities and ensuring a well-managed product backlog and measurable outcomes.
- Lead and develop the CRM Product team, fostering a high-performing culture and delivering a best-in-class platform for fundraising operations.
- Act as a trusted advisor, championing CRM benefits and ensuring the platform supports income growth across key fundraising channels.
- Champion WaterAid’s commitment to equity, inclusion and safeguarding.
Requirements: To be successful, you will need:
- Proven experience with Microsoft Dynamics or other enterprise CRM platforms, and a clear understanding of how CRM drives fundraising strategy.
- Strong business and systems analysis skills, including the ability to write effective user stories and translate requirements into actionable solutions.
- Demonstrated ability to lead and motivate teams through technology transformation, with experience in stakeholder management and navigating change.
- Excellent communication and negotiation skills, with the ability to work across diverse cultures and manage supplier relationships and budgets effectively.
Although not essential, we’d prefer you to have:
- Knowledge of fundraising-specific CRM services such as GiftAid, Direct Debits, BACs, event and supporter management.
- Experience with extract, transform and load (ETL) processes, particularly handling large batch data operations.
- Hands-on experience developing solutions within Microsoft Dynamics CRM.
Closing date: Applications close 12:00pm UK time on the 25th of July. Interviews are expected to take place 04 of August 2025.
How to apply: Click Apply to complete the pre-screening questions and upload your CV and cover letter.
Can I use Artificial Intelligence (AI) technology in my application? At WaterAid, we strongly advise against using AI technology at any stage of the recruitment process. Our goal is to ensure a fair and transparent process that provides every applicant with an equal opportunity to succeed. We value hearing about your unique experiences and perspectives in your application, and, if shortlisted, during the interview as well.
Pre-employment screening: To apply for this role, you must be able to demonstrate your eligibility to work in the respective country. All pre-employment checks will be carried out according to local law and WaterAid’s Safer Recruitment policy. All UK based roles require a basic Disclosure and Barring Service (DBS) check.
Our benefits:
- 36 days’ holiday (including 8 Bank Holidays)
- Option to buy an extra 5 days’ annual leave
- Employer pension contribution up to 10%
- Flexible and hybrid working arrangements
- Season ticket loan
- Free annual eye tests
- Give As You Earn charitable giving scheme
- Enhanced parental leave (maternity, adoption/surrogacy, shared parental and paternity)
- Paid sabbaticals
- One paid volunteer day each year
Our global commitment: Our People Promise – We work with passion and focus so everyone, everywhere can access clean water, decent toilets and good hygiene. WaterAid is a place of purpose, wellbeing and shared responsibility where all voices are valued.
Equal opportunities – We are an equal opportunity, disability confident employer. We welcome applications from people of all backgrounds, beliefs and ways of life.
Safeguarding – We have a zero tolerance approach to any form of abuse or exploitation and carry out background checks on all prospective employees.
Together, we’ll change the world through water. Join us and be part of the change!
CRM Product Manager employer: WaterAid
Contact Detail:
WaterAid Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Product Manager
✨Tip Number 1
Familiarise yourself with Microsoft Dynamics and other CRM platforms. Understanding the specific features and functionalities of these systems will help you articulate how you can leverage them to drive fundraising success at WaterAid.
✨Tip Number 2
Network with professionals in the fundraising and CRM sectors. Attend relevant events or webinars to connect with individuals who have experience in similar roles, as they may provide insights or even referrals that could enhance your application.
✨Tip Number 3
Prepare to discuss your leadership style and experiences in motivating teams through technology transformations. Be ready to share specific examples of how you've successfully managed change and stakeholder relationships in previous roles.
✨Tip Number 4
Research WaterAid's mission and values thoroughly. Understanding their commitment to equity, inclusion, and safeguarding will allow you to align your responses during interviews with their organisational culture and demonstrate your genuine interest in their work.
We think you need these skills to ace CRM Product Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience with Microsoft Dynamics or other CRM platforms. Emphasise your understanding of how CRM drives fundraising strategy, as this is crucial for the role.
Craft a Compelling Cover Letter: In your cover letter, clearly articulate your vision for CRM at WaterAid. Discuss how your previous experiences align with their mission and how you can contribute to their fundraising success.
Showcase Leadership Skills: Demonstrate your ability to lead and motivate teams in your application. Provide examples of past experiences where you successfully navigated technology transformations and stakeholder management.
Avoid AI Tools: WaterAid advises against using AI technology in your application. Ensure that your submission reflects your unique experiences and perspectives, which will help you stand out in the recruitment process.
How to prepare for a job interview at WaterAid
✨Understand the CRM Landscape
Familiarise yourself with Microsoft Dynamics and other enterprise CRM platforms. Be prepared to discuss how these systems can drive fundraising strategies, as this is crucial for the role.
✨Showcase Your Leadership Skills
Be ready to share examples of how you've led teams through technology transformations. Highlight your experience in stakeholder management and how you navigated change effectively.
✨Communicate Effectively
Demonstrate your excellent communication and negotiation skills during the interview. Be prepared to discuss how you manage supplier relationships and budgets, as well as your ability to work across diverse cultures.
✨Align with WaterAid's Values
Research WaterAid's mission and values, particularly their commitment to equity, inclusion, and safeguarding. Be ready to explain how your personal values align with theirs and how you can contribute to their vision.
