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- Tasks: Execute and optimise paid media campaigns across various platforms to drive growth.
- Company: Join Moasure, a tech innovator transforming measurement in multiple industries.
- Benefits: Enjoy hybrid work, 25 days holiday, health insurance, and a company share scheme.
- Why this job: Be part of a fast-growing team making a global impact with creative freedom.
- Qualifications: 2+ years managing paid campaigns, strong creative testing skills, and ad copywriting experience required.
- Other info: Collaborate closely with senior leadership and stay updated on industry trends.
The predicted salary is between 28000 - 36000 £ per year.
Salary: £35k to £45k depending on experience
Work Pattern: Hybrid, 1-2 days working in our Warwick office
Role Overview:
Moasure is a technology company with a unique and innovative product. With a focus on innovation and excellence, we are changing the way many industries measure in their day-to-day business. We’re looking for a Paid Media Specialist who will be responsible for the day-to-day execution and optimisation of our paid ads across all of our platforms, to drive growth and awareness. You'll work closely with the marketing team to launch campaigns, iterate on creative and brief and create new images and ads to run. This role is ideal for someone who is detail oriented, experienced at managing paid ad campaigns and has a deep understanding of creative testing.
Responsibilities:
- Plan, execute, and optimise paid media campaigns across Meta, Google, YouTube, TikTok, LinkedIn and other key platforms
- Manage creative testing, develop hypotheses, manage variations, and analyse performance
- Collaborate with the wider marketing team to brief, iterate and storyboard creative
- Write and optimise ad copy that speaks to our target industries and work with the EU team to translate
- Edit videos and create images to use in paid ads
- Report on campaign performance, provide insights, make recommendations and creative iterations
- Stay up-to-date with platform updates, creative trends, and best practices in paid media
Requirements:
- 2+ years of experience managing paid campaigns across multiple platforms, especially Meta ads, ideally within e-commerce
- Proven track record of running paid campaigns across Meta, Google and other platforms
- Strong understanding of creative testing frameworks and writing compelling ad copy
- Experience using tools like Google Analytics, Meta Ads Manager, Google Ads, Google Merchant Center and Shopify
- Experience with video and image editing tools (for example: CapCut, Canva, Adobe Premiere)
Why Join Moasure?
- Work in a fast-growing, innovative tech company making a global impact
- Hybrid working arrangements (2 days/week in our Warwick office)
- Close collaboration with senior leadership
- Comprehensive benefits package including:
- 25 days annual holiday + 8 public bank holidays
- Pension plan
- Health insurance
- 24/7 Employee Assistance Programme (EAP)
- Company share scheme
- Discount schemes
Paid Media Specialist employer: Moasure
Contact Detail:
Moasure Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Media Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in paid media, especially on platforms like Meta and Google. Understanding current best practices will not only help you in interviews but also demonstrate your commitment to staying updated in this fast-paced field.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've optimised campaigns in the past. Be ready to discuss specific metrics and results that highlight your ability to drive growth and awareness through paid media.
✨Tip Number 3
Network with professionals in the industry, particularly those who work in paid media. Engaging with others can provide insights into the role and may even lead to referrals or recommendations that could strengthen your application.
✨Tip Number 4
Prepare to discuss your creative testing experience in detail. Be ready to explain your approach to developing hypotheses and managing variations, as this is a key aspect of the role that the hiring team will be keen to understand.
We think you need these skills to ace Paid Media Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in managing paid media campaigns, especially on platforms like Meta and Google. Use specific metrics to demonstrate your success in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the role and the company. Mention how your skills align with the responsibilities listed in the job description, particularly your experience with creative testing and ad copy writing.
Showcase Your Creative Skills: Since the role involves creative testing and content creation, consider including a portfolio or examples of past ad campaigns you've worked on. Highlight any successful ads that drove growth and awareness.
Research Moasure: Familiarise yourself with Moasure's products and their impact on various industries. This knowledge will help you tailor your application and show your genuine interest in the company during the selection process.
How to prepare for a job interview at Moasure
✨Showcase Your Campaign Success
Be prepared to discuss specific paid media campaigns you've managed in the past. Highlight your successes, the strategies you employed, and the results achieved. This will demonstrate your hands-on experience and ability to drive growth.
✨Understand Moasure's Product
Research Moasure's unique technology and how it fits into the market. Understanding their product will allow you to tailor your responses and show how your skills can directly benefit their marketing efforts.
✨Familiarise Yourself with Creative Testing
Since the role requires a strong understanding of creative testing, be ready to explain your approach to developing hypotheses and analysing performance. Discuss any tools or frameworks you’ve used to optimise ad creatives.
✨Prepare Questions for the Team
Think of insightful questions to ask during the interview. This could include inquiries about the marketing team's current challenges or how they measure success in their campaigns. It shows your genuine interest in the role and the company.
