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For Companies At a Glance
- Tasks: Drive marketing performance through analytics, customer insights, and campaign optimisation.
- Company: Join a dynamic team focused on omnichannel retail growth and innovation.
- Benefits: Enjoy flexible working options, professional development opportunities, and a vibrant company culture.
- Why this job: Be part of a data-driven environment that values creativity and collaboration for impactful marketing strategies.
- Qualifications: 5+ years in digital marketing with strong analytical skills and experience in various marketing channels.
- Other info: Opportunity to work with cutting-edge marketing technology and contribute to international expansion.
The predicted salary is between 36000 - 60000 £ per year.
Your Responsibilities:
- Marketing Analytics & Financial Metrics
- Support the execution of the omnichannel retail growth strategy, ensuring seamless performance across online and offline channels.
- Track, report, and support optimisation of key financial growth metrics, customer acquisition, and retention targets.
- Assist in identifying and activating the most impactful growth levers throughout the entire customer funnel.
- Customer Insights, Segmentation & Marketing Technology
- Leverage Bloomreach insights and audience data to identify new growth opportunities and refine customer segmentation.
- Assist in developing and executing CRM strategies to enhance customer engagement, retention, and lifetime value.
- Support the development and implementation of the Marketing Technology roadmap, ensuring ongoing improvements and innovation.
- Support the Bloomreach Business Insights Project, advocating data-driven decision-making across the business.
- Campaign & Channel Optimisation
- Contribute to managing full-funnel marketing campaigns across PPC, SEO, Meta, TikTok, YouTube, and Email.
- Assist in driving Affiliate and Referral marketing strategies to maximise customer acquisition and revenue growth.
- Support the development of messaging and trading strategies to ensure a holistic approach across marketing channels.
- Product & Business Expansion
- Assist in key tech launches, including Pmax, SMS and App developments, ensuring smooth execution and impact.
- Support eBay and marketplace expansion, aligning with business goals.
- Contribute to International D2C growth and European market expansion.
- Team Collaboration & Cross-Functional Support
- Collaborate with the performance marketing team, contributing to leadership and innovation.
- Work closely with teams across Marketing, Buying & Merchandising, Finance, and Retail Operations to align marketing efforts with business objectives.
- Partner with agencies and external partners, supporting negotiations and optimising investments for long-term success.
Knowledge, Skills & Experience:
- Minimum 5 years of experience in digital marketing, customer analytics, and performance marketing, ideally within retail or Ecommerce.
- A strong understanding of Bloomreach, including its reporting capabilities, customer segmentation, and data-driven marketing strategies, is essential for success in this role.
- Hands-on experience supporting PPC, SEO, Meta, TikTok, YouTube, and Email.
- Excellent analytical skills, with the ability to translate data into actionable insights.
- A strategic thinker with a proactive, self-motivated approach.
- Strong communication and stakeholder management skills.
- Proficiency in Microsoft Excel, Adobe Photoshop, InDesign, Illustrator.
- Experience with Brandwatch and Hootsuite is a plus.
Marketing Performance and Insights Manager employer: LMA Recruitment
Contact Detail:
LMA Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Performance and Insights Manager
✨Tip Number 1
Familiarise yourself with Bloomreach and its functionalities. Since this role heavily relies on leveraging Bloomreach insights for customer segmentation and growth opportunities, having a solid understanding of how to navigate and utilise this platform will set you apart from other candidates.
✨Tip Number 2
Showcase your experience with full-funnel marketing campaigns. Be prepared to discuss specific campaigns you've managed across PPC, SEO, and social media platforms like TikTok and YouTube, highlighting your role in optimising these channels for better performance.
✨Tip Number 3
Demonstrate your analytical skills by preparing examples of how you've translated data into actionable insights in previous roles. This could involve discussing how your analysis led to improved customer acquisition or retention strategies.
✨Tip Number 4
Network with professionals in the digital marketing and eCommerce space. Engaging with industry peers can provide valuable insights and potentially lead to referrals, which can significantly enhance your chances of landing the job with us.
We think you need these skills to ace Marketing Performance and Insights Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, customer analytics, and performance marketing. Emphasise your familiarity with tools like Bloomreach, PPC, SEO, and social media platforms mentioned in the job description.
Craft a Compelling Cover Letter: In your cover letter, demonstrate your understanding of the company's omnichannel retail growth strategy. Mention specific examples of how you've successfully contributed to similar projects in the past, focusing on metrics and outcomes.
Showcase Analytical Skills: Provide examples of how you've used data to drive marketing decisions. Highlight any experience you have with reporting tools and how you've translated insights into actionable strategies that led to customer acquisition and retention.
Highlight Collaboration Experience: Discuss your experience working cross-functionally with teams such as Marketing, Finance, and Operations. Showcase your ability to partner with external agencies and how this has contributed to successful marketing campaigns.
How to prepare for a job interview at LMA Recruitment
✨Showcase Your Analytical Skills
As a Marketing Performance and Insights Manager, you'll need to demonstrate your ability to analyse data effectively. Prepare examples of how you've used analytics to drive marketing decisions in the past, particularly focusing on customer acquisition and retention metrics.
✨Familiarise Yourself with Bloomreach
Since a strong understanding of Bloomreach is essential for this role, make sure you know its reporting capabilities and how it can enhance customer segmentation. Be ready to discuss how you've leveraged similar tools in previous roles.
✨Prepare for Cross-Functional Collaboration
This position requires working closely with various teams. Think of instances where you've successfully collaborated with different departments, such as Finance or Retail Operations, and be prepared to share these experiences during the interview.
✨Demonstrate Your Strategic Thinking
The role calls for a strategic thinker, so come equipped with examples of how you've developed and executed marketing strategies in the past. Highlight any innovative approaches you've taken to optimise campaigns across multiple channels.
