Editorial Content Manager

About FairPlay Sports Media

We’re a sports media network, focused on building and nurturing a portfolio of highly engaged and connected communities of sports fans and bettors to create value for our partners. We empower sports fans with real-time intelligence, premium independent content, and unique tools so they can compete in the sports betting game. FairPlay Sports Media is a collection of market leading brands including oddschecker, WhoScored, SuperScommesse, FairPlay Technologies and Confido. In addition, FairPlay has a vast network across the sports tech and media industries through our partnerships including Reach, Gazzetta dello Sport, DAZN, SportsGrid and The Jockey Club amongst others.

iGaming is one of the fastest-growing and most technologically innovative sectors, and we’re on top of our game, powered by market-leading tech and driven by brilliant people. We champion diversity and operate an open and inclusive culture as well as being focused, fast-paced, and always making sure to have fun along the way.

More about this role

We’re seeking an experienced and strategic Editorial Content Manager to lead the content strategy for two of the UK’s most prominent sports platforms: Oddschecker.com and WhoScored.com. This is a unique opportunity to shape the editorial voice and content roadmap across two distinct but complementary brands – one focused on betting and the other on football statistics.

As Editorial Content Manager, you will be responsible for planning, commissioning, and overseeing high-impact content that drives user engagement, boosts traffic, and ultimately contributes to subscription revenue growth. You’ll bring together creativity, editorial expertise, SEO insight, and a deep understanding of sports fans and bettors to create compelling content that converts.

This role will require to be in our Waterloo offices at least 2 days a week.

You will be responsible for:

• Developing and owning the content strategy for both oddschecker and WhoScored that supports business objectives, with specific focus on subscription acquisition and traffic growth.
• Managing content calendars across both brands, ensuring timely and relevant content is produced around key sporting events, seasons and betting opportunities.
• Commissioning, editing, and optimising content from in-house writers, freelancers, and third-party contributors – ensuring consistency, quality, and brand alignment.
• Collaborating with the product and wider marketing team to align editorial with subscription funnels, using content as a level to acquire, convert and retain subscribers.
• Optimising content for SEO, leveraging best practices and performance data to continuously improve content output and discoverability across search engines.
• Leading major event planning and coverage with a strong understanding of key sports such as football and horse racing.
• Sourcing and managing written content from both freelance and in-house staff.
• Overseeing the Content Executive(s) as a line manager.

You will be accountable for:

• Devising, owning and executing the content strategy for the UK marketing team.
• Driving subscription revenue via content.
• Driving betting actions via content.
• Hitting defined KPI’s for site performance.
• Organising and managing talent for content campaigns.
• Working closely with the commercial team to optimise co-branded campaign performance.
• Managing content budgets effectively.

You will be supporting:

• Wider marketing team with ideas for product enhancements.
• Social media team with ideas for video and audio content.
• Marketing and product teams in aligning content with overall brand and campaign goals.

Your Skillset:

• Proven experience in an editorial or content leadership role, ideally within sports media, betting, or a subscription-based digital product.
• Strong SEO knowledge.
• Experience in managing executives and writers.
• Strong knowledge of Google Analytics and interpreting site performance metrics.
• Excellent copywriting skills, with experience in editing, proofreading, and providing feedback.
• Strong communication and organizational skills.
• Ability to work under pressure and meet tight deadlines.
• Betting industry knowledge and understanding of sports market.
• Experience in other sports such as horse racing, boxing, or golf.
• Experience in managing content budgets.
• Familiarity with CMS platforms and content tools (GA4, Semrush/Ahrefs, etc.).

What you’ll get back from us

Alongside being challenged daily and a real interest in your development, you will also receive:

• Subsidised Sky HD package, broadband and discounted sky talk.
• Free Puregym membership.
• Free healthcare with Bupa, life assurance and income protection.
• Pension scheme with up to 9% contribution from the company.
• £1,000 training fund each financial year, to spend on your professional development.
• Unlimited holiday plan.

Research shows that women and ethnic minorities are less likely to apply if they don’t meet every qualification. If you’re passionate about our purpose, determined to face challenges, and eager to learn, we encourage you to apply even if you don’t tick every box. We’re committed to building a diverse, inclusive team and ensuring an accessible recruitment process. If you need any accommodations, please let us know.