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- Tasks: Lead customer strategy for B2B and B2C markets, enhancing brand and customer experience.
- Company: Primal Strength is a leading UK brand revolutionising gym spaces with premium fitness equipment.
- Benefits: Join a dynamic team with opportunities for growth and innovation in the fitness industry.
- Why this job: Be part of a brand that's making waves globally while fostering a customer-first culture.
- Qualifications: Proven senior marketing experience, ideally in health & fitness or lifestyle brands.
- Other info: Exciting opportunity to shape the future of a rapidly growing company.
The predicted salary is between 72000 - 108000 £ per year.
A Glasgow born brand, Steven Rinaldi ignited the spark of PRIMAL® in 2016. With an extensive background in strength training, manufacturing, and sales, Steven envisioned revolutionising the gym floor from rows of basic cardio machines to world class strength and functional spaces. To achieve this vision would involve both crafting premium strength and functional fitness equipment and designing worldclass gym spaces across the UK and beyond. Since then, PRIMAL® has gone from strength to strength. Having received investment from Flywheel Partners in 2021 they were able to expand into larger warehousing, elevating our show sites, growing the team, and investing in their digital presence. Today, PRIMAL® proudly stands as the leading commercial strength brand in the UK and they have made their mark internationally, reaching over 25 countries, including the UAE, South Africa, and Europe. It is their unwavering focus on designing state-of-the-art, biomechanically superior equipment that sets them apart. They create cutting-edge, bespoke products that continuously evolve, fuelling their three distinct series: Personal, Pro, and Performance. Their ambition is to grow. To keep getting stronger. Progress over perfection.
It’s an exciting time to join Primal and this newly created Chief Marketing Officer role will help elevate the brand and continue the growth trajectory.
In this role, you will fully own the customer strategy across both B2B and B2C markets. This newly created position will sit on the executive leadership team and be responsible for championing a customer-first approach across every stage of the customer lifecycle — from awareness and acquisition to loyalty and advocacy. You will own the brand, marketing, website, customer experience, and insights functions, ensuring a seamless, compelling and commercially impactful customer journey. You will bring together brand building, performance marketing, digital engagement, and customer retention under a single, cohesive strategy to accelerate growth, deepen loyalty, and elevate our brand across all key and developing markets.
The successful candidate will have proven experience in a senior marketing or customer leadership role (CCO, CMO, or similar), ideally in a digitally enabled consumer, health & fitness, or lifestyle brand. They will be experienced in working with both digital and sales teams in collaboration to optimise sales ideally across multiple geographies. A strategic thinker with strong commercial acumen they will have the ability to translate insight into business growth. And finally, authentic, collaborative leadership style with a passion for creating high-performing and purpose-led teams.
To apply, please send your CV and covering letter to Jaclyn Needham or Megan Shearer at applications@fwbltd.com. For an initial confidential discussion, please call on 0131 539 7087.
Chief Marketing Officer - Primal Strength employer: FWB
Contact Detail:
FWB Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Chief Marketing Officer - Primal Strength
✨Tip Number 1
Research Primal Strength thoroughly before your interview. Understand their product lines, brand values, and recent developments in the fitness industry. This knowledge will help you demonstrate your genuine interest in the company and how you can contribute to their growth.
✨Tip Number 2
Network with current or former employees of Primal Strength on platforms like LinkedIn. Engaging with them can provide you with insider insights about the company culture and expectations for the Chief Marketing Officer role, which can be invaluable during your discussions.
✨Tip Number 3
Prepare to discuss specific strategies you've implemented in previous roles that align with Primal's focus on customer experience and brand loyalty. Be ready to share measurable outcomes from your past marketing initiatives to showcase your impact.
✨Tip Number 4
Demonstrate your understanding of both B2B and B2C markets by preparing examples of how you've successfully navigated these areas in your career. Highlight any experience you have with digital marketing and customer retention strategies that could benefit Primal Strength.
We think you need these skills to ace Chief Marketing Officer - Primal Strength
Some tips for your application 🫡
Understand the Brand: Before applying, take time to understand Primal Strength's mission and values. Familiarise yourself with their products and market presence. This knowledge will help you tailor your application to reflect how your experience aligns with their goals.
Craft a Compelling Cover Letter: Your cover letter should highlight your relevant experience in senior marketing roles, particularly in the health and fitness sector. Emphasise your strategic thinking and leadership style, and explain how you can contribute to Primal's growth and customer-first approach.
Tailor Your CV: Ensure your CV is tailored to the Chief Marketing Officer role. Highlight your achievements in previous positions, especially those that demonstrate your ability to drive brand growth and customer engagement. Use metrics to quantify your successes where possible.
Follow Application Instructions: Make sure to send your application to the correct email address provided in the job description. Double-check that you have included both your CV and cover letter, and ensure that all documents are formatted professionally.
How to prepare for a job interview at FWB
✨Understand the Brand
Before your interview, take the time to research Primal Strength thoroughly. Familiarise yourself with their products, values, and recent developments in the fitness industry. This knowledge will help you demonstrate your genuine interest in the brand and how you can contribute to its growth.
✨Showcase Your Strategic Thinking
As a Chief Marketing Officer, you'll need to exhibit strong strategic thinking skills. Prepare examples from your past experiences where you've successfully developed and implemented marketing strategies that drove growth. Be ready to discuss how you would approach the customer strategy for both B2B and B2C markets at Primal.
✨Highlight Collaborative Leadership
Primal is looking for an authentic and collaborative leader. During the interview, share instances where you've built high-performing teams and fostered a positive work environment. Emphasise your ability to work cross-functionally with digital and sales teams to optimise results.
✨Prepare Insight-Driven Examples
The role requires translating insights into business growth. Come prepared with data-driven examples of how you've used customer insights to inform marketing decisions. Discuss how these insights led to increased customer loyalty and advocacy in your previous roles.
