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For Companies At a Glance
- Tasks: Lead marketing strategies and optimise customer journeys for a dynamic brand.
- Company: Galeta is an award-winning London brand focused on quality and natural ingredients.
- Benefits: Enjoy remote work flexibility, autonomy, and a direct impact on brand growth.
- Why this job: Join a passionate team and shape the future of a beloved brand with your creativity.
- Qualifications: Extensive experience in digital marketing and e-commerce, preferably in FMCG sectors.
- Other info: This role requires regular visits to our London locations for essential collaboration.
The predicted salary is between 48000 - 84000 £ per year.
Galeta is seeking an exceptional and dynamic Fractional Marketing Lead to join our leadership team. This is a unique opportunity for a seasoned marketing professional to wield significant impact as a sole contributor, shaping our brand's future and driving direct-to-consumer growth.
While the role will be remote, it requires regular, essential visits to our London locations. You will be the architect of our digital presence and customer acquisition, working hand-in-hand with a high-quality leadership team to amplify Galeta's unique story and products across the market. This role demands high flexibility, requiring you to adapt your working hours and days around the evolving needs and critical moments of our fast-paced business.
What You'll Do:
- Optimise the Customer Journey: Take full ownership of our e-commerce platform, optimising the entire customer journey from discovery to conversion and retention.
- Drive Customer Acquisition: Lead, strategise, and manage all customer acquisition channels, with a primary focus on maximizing ROI through highly effective paid search and social media campaigns.
- Social and Trade Contact: Manage in-house social media content and social communities, and lead our presence at key trade shows, events, and press opportunities.
- Brand Guardianship: Serve as the ultimate guardian of the Galeta brand, ensuring consistency, authenticity, and excellence in all aspects of branding.
- Strategic Leadership: Sit on the leadership team, providing vital marketing insights, strategic direction, and a customer-centric perspective to influence overall business decisions and growth initiatives.
Who You Are:
- Seasoned Marketing Professional: You possess extensive experience in digital marketing, e-commerce optimization, and performance marketing, ideally within the food, beverage, or consumer goods sectors.
- Strategic & Hands-On: You are equally adept at crafting high-level marketing strategies and executing them with precision as a sole contributor. You thrive in a lean, agile environment and are comfortable with the tactical demands of content creation and direct community engagement.
- E-commerce & Performance Expert: Proven track record of significantly improving e-commerce conversion rates and driving profitable customer acquisition through paid channels (Google Ads, Meta Ads, etc.).
- Brand Champion: You have an innate understanding of brand building and the ability to translate brand values into compelling customer experiences and communications. Experience in generating engaging visual and written content is a significant plus.
- Highly Flexible & Adaptable: You understand the nature of a fractional role and are committed to working flexibly, aligning your schedule with critical business needs and deadlines.
- Self-Starter & Proactive: You take initiative, identify opportunities, and consistently deliver results without extensive oversight.
- Data-Driven: You make decisions based on insights, continually analyzing performance to optimize campaigns and strategies.
Why Join Galeta (Fractional)?
- Significant Impact: Directly influence strategy and execution, seeing the tangible results of your work.
- Leadership Influence: A direct seat at the leadership table, shaping the future direction of the company.
- Flexibility & Autonomy: The freedom of a remote role combined with the critical in-person engagement needed to truly understand our product and team. You'll manage your own work and integrate with our business needs.
- Hands-On Creativity: A chance to directly create engaging content and manage brand representation.
- Passion for Product: Work with a team dedicated to exceptional quality, natural ingredients, and genuine craft.
FMCG Fractional Marketing Lead employer: Galeta
Contact Detail:
Galeta Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land FMCG Fractional Marketing Lead
✨Tip Number 1
Familiarise yourself with Galeta's brand story and values. Understanding their unique selling points will help you articulate how your experience aligns with their mission during conversations.
✨Tip Number 2
Network with professionals in the FMCG sector, especially those who have experience in digital marketing and e-commerce. Engaging with industry peers can provide insights and potentially lead to referrals.
✨Tip Number 3
Stay updated on the latest trends in digital marketing and e-commerce, particularly within the food and beverage industry. This knowledge will enable you to discuss innovative strategies that could benefit Galeta.
✨Tip Number 4
Prepare to showcase your past successes in customer acquisition and e-commerce optimisation. Be ready to discuss specific metrics and results that demonstrate your ability to drive growth effectively.
We think you need these skills to ace FMCG Fractional Marketing Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in digital marketing, e-commerce optimisation, and performance marketing. Use specific examples that demonstrate your success in these areas, particularly within the food, beverage, or consumer goods sectors.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of Galeta's brand and values. Explain how your skills and experiences align with the role of Fractional Marketing Lead and how you can contribute to their growth and customer acquisition strategies.
Showcase Your Flexibility: In your application, emphasise your ability to adapt to changing business needs and your commitment to working flexibly. Provide examples of how you've successfully managed your time and priorities in previous roles.
Highlight Data-Driven Achievements: Include specific metrics and data points in your application that demonstrate your success in improving e-commerce conversion rates and driving profitable customer acquisition through paid channels. This will show your analytical skills and results-oriented approach.
How to prepare for a job interview at Galeta
✨Showcase Your Digital Marketing Expertise
Be prepared to discuss your previous experiences in digital marketing, particularly in e-commerce optimisation and performance marketing. Highlight specific campaigns you've led, focusing on metrics like conversion rates and ROI to demonstrate your impact.
✨Demonstrate Flexibility and Adaptability
Since the role requires high flexibility, share examples of how you've successfully adapted your working style to meet changing business needs. This could include adjusting your schedule for critical projects or managing multiple priorities effectively.
✨Emphasise Brand Guardianship
Discuss your understanding of brand building and how you've ensured consistency and authenticity in past roles. Be ready to provide examples of how you've translated brand values into customer experiences and communications.
✨Prepare for Strategic Discussions
As a member of the leadership team, you'll need to provide strategic insights. Prepare to discuss how you've influenced business decisions in the past and be ready to share your vision for Galeta's marketing strategy moving forward.
