Head of Design - WW ASOS Design (Basé à London)
Head of Design - WW ASOS Design (Basé à London)

Head of Design - WW ASOS Design (Basé à London)

Full-Time 48000 - 72000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead design strategy and manage a creative team to deliver trend-led fashion ranges.
  • Company: ASOS is a global online fashion retailer empowering customers to express their individuality.
  • Benefits: Enjoy a collaborative work environment, opportunities for growth, and a focus on diversity and inclusion.
  • Why this job: Join a dynamic team shaping the future of fashion for 20-somethings worldwide.
  • Qualifications: Experience in design leadership, strategic planning, and a passion for fashion trends required.
  • Other info: Be part of a company committed to inclusivity and supporting diverse initiatives.

The predicted salary is between 48000 - 72000 £ per year.

Join to apply for the Head of Design - WW ASOS Design role at Votre Sommelier.

The Head of Design plays a critical role in strategically driving the success of multiple departments through effective trend building, strategic planning, and range building. Working collaboratively with leaders across Merchandising, Buying, Sourcing, Technical, Global Commerce, and Creative & Marketing, they are responsible for leading teams to achieve directional & commercially successful outcomes for the departments and wider business.

You will lead the product strategy for multiple departments, managing a team of Designers, and working collaboratively with the wider Retail team to deliver a commercial and trend-led range that is loved by the WW ASOS Design customer, globally. You will be collaborative, organized, and strategic, with your finger on the pulse of fashion - always looking to push the range for our global markets forward.

Contribute to design direction and ensure that product design aligns with the strategic vision & focused on delivering a compelling and commercial offer appropriate for our target customer. The Head of Design will contribute to WW ASOS Design's success and growth by managing & developing a highly creative design team.

What You'll Be Doing:

  • Head of Design covering Casual, Knitwear, Formalwear & Denim.
  • Supporting the EVP Creative & Design Director to contribute to the product and design vision for WW ASOS Design.
  • Work collaboratively with colleagues across Womenswear product departments including Buying, Merchandising, and Technical management to create the range.
  • Overseeing range development, ensuring that the product reflects the Brand strategy, the range is without gaps or duplication, and that the season is logically and commercially thought through.
  • Shaping a strategy for the departments you are responsible for that aligns with the wider Commercial and WW ASOS strategy, understanding how the range sits within the overall ASOS portfolio.
  • Work collaboratively with other functions to deliver the WW ASOS strategy.
  • Drive and embed a best-in-class proactive team, supporting the delivery of WW ASOS Design Brand of the Future.
  • Management of the WW ASOS Design teams.
  • Identifying new product opportunities as they emerge in the market and actioning those in a commercial manner.
  • Manage the process of creating a balanced range, developing Big deals, key seasonal shapes, trends, and items for the WW ASOS Design customer.
  • Collaborate across departments and functions including Creative & Marketing to ensure the design vision is communicated clearly.
  • Shape the product direction and strategy with key partners.
  • Operate as a senior manager within the Commercial division, working closely with WW ASOS Heads of Design, Buying, Merchandising, and the wider Retail team to deliver profitable departments regardless of market conditions and trends.
  • Anticipate the needs of the 20-something customer, using sales data, customer profile analytics, and trend information to deliver commercial product ranges and shape the division's future.
  • Work with global leaders to understand planning and trading strategies, identifying new opportunities to support global requirements.
  • Build and leverage relationships with internal teams to drive strategic evolution.
  • Shape and drive lean, agile processes within departments.
  • Maintain and instill a strong understanding of global competitors' product offerings to pivot team activity and manage risks.
  • Analyze trading patterns, advise teams, and ensure appropriate actions are taken in response to sales reactions.
  • Work with Head of Categories to ensure timely product reviews and sign-offs.
  • Guide team on range building, considering options, ALB strategy, and global needs.
  • Ensure principles of brand purpose and Fashion with Integrity are embedded within the team.
  • Lead and drive business-wide initiatives and change management.
  • Establish styling and visual merchandising guidelines with Studios.
  • Build a strong team focused on developing future talent.
  • Provide clear direction and development, identify training needs, and encourage collaboration.
  • Motivate and engage the team through recognition and feedback.

We are ASOS, the online retailer for fashion lovers worldwide. We aim to empower our customers to be themselves, and that includes our team. We are proud members of Inclusive Companies, are Disability Confident Committed, and support various diversity and inclusion initiatives.

Head of Design - WW ASOS Design (Basé à London) employer: Golden Bees

ASOS is an exceptional employer, offering a vibrant and inclusive work culture that fosters creativity and collaboration. Located in London, the Head of Design role provides unique opportunities for professional growth within a dynamic team, where employees are encouraged to innovate and push boundaries in fashion design. With a commitment to diversity and inclusion, ASOS empowers its workforce to thrive while contributing to a globally loved brand.
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Contact Detail:

Golden Bees Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Head of Design - WW ASOS Design (Basé à London)

Tip Number 1

Network with professionals in the fashion industry, especially those who have experience in design leadership roles. Attend industry events, webinars, and workshops to connect with potential colleagues and mentors who can provide insights into the role and the company culture at ASOS.

Tip Number 2

Stay updated on current fashion trends and market dynamics. Follow relevant fashion publications, blogs, and social media accounts to understand what resonates with the target demographic, particularly the 20-something customer that ASOS focuses on.

Tip Number 3

Demonstrate your strategic thinking by preparing examples of how you've successfully led design teams in the past. Be ready to discuss specific projects where you identified market opportunities and developed product strategies that aligned with business goals.

Tip Number 4

Familiarise yourself with ASOS's brand values and their commitment to diversity and inclusion. Be prepared to discuss how you can contribute to these initiatives within the design team, showcasing your understanding of the importance of brand purpose in the fashion industry.

We think you need these skills to ace Head of Design - WW ASOS Design (Basé à London)

Strategic Planning
Trend Analysis
Team Leadership
Collaboration Skills
Product Development
Commercial Awareness
Creative Direction
Market Research
Range Building
Communication Skills
Analytical Skills
Project Management
Fashion Industry Knowledge
Customer Insights
Agile Methodologies

Some tips for your application 🫡

Understand the Role: Before applying, make sure to thoroughly read the job description for the Head of Design position. Understand the key responsibilities and required skills, and think about how your experience aligns with these.

Tailor Your CV: Customise your CV to highlight relevant experience in design leadership, trend analysis, and team management. Use specific examples that demonstrate your ability to drive commercial success and collaborate across departments.

Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for fashion and design. Discuss your vision for the role and how you can contribute to ASOS's strategic goals. Be sure to mention any innovative ideas you have for the brand.

Showcase Your Portfolio: If applicable, include a link to your portfolio that highlights your previous design work. Make sure it reflects your style and ability to create commercially successful products that resonate with target customers.

How to prepare for a job interview at Golden Bees

Showcase Your Strategic Vision

As the Head of Design, you'll need to demonstrate your ability to shape and execute a strategic vision. Prepare examples of how you've successfully led design teams in the past, focusing on trend building and range development that aligns with business goals.

Collaborative Mindset is Key

This role requires working closely with various departments. Be ready to discuss your experience in cross-functional collaboration. Highlight specific projects where you partnered with merchandising, buying, or marketing teams to achieve successful outcomes.

Know Your Market and Customer

Understanding the 20-something customer is crucial. Research current fashion trends and be prepared to discuss how you would leverage sales data and customer insights to inform your design strategy for ASOS's global market.

Demonstrate Leadership Skills

You'll be managing a creative team, so it's important to showcase your leadership style. Share examples of how you've motivated and developed talent in your previous roles, and how you plan to foster a collaborative and innovative environment at ASOS.

Head of Design - WW ASOS Design (Basé à London)
Golden Bees
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  • Head of Design - WW ASOS Design (Basé à London)

    Full-Time
    48000 - 72000 £ / year (est.)

    Application deadline: 2027-07-09

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    Golden Bees

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