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- Tasks: Lead retention marketing strategies across various channels to boost customer engagement.
- Company: Join a top 5 global tech company with a massive e-commerce presence.
- Benefits: Enjoy hybrid work options and competitive daily rates.
- Why this job: Be part of a dynamic team focused on enhancing customer experiences and driving results.
- Qualifications: Bachelor’s degree and 5+ years in the consumer internet industry required.
- Other info: Applications close on 05/07, so apply now!
The predicted salary is between 48000 - 84000 £ per year.
This client is a top 5 global tech company with a huge online e-commerce footprint.
Location: London, UK
Start Date: ASAP
Length: 24 Months
Rate: £322.56 - £358.40 daily (Inside IR35)
Hours: 40 hours per week (Hybrid 2-3 days in office)
Role Overview:
Our client is seeking a results-driven Retention Manager to join their team. This position will report to the Director, Retention and will be responsible for crafting and executing retention marketing strategies across website, app, email, direct mail, and other channels to maximize member engagement, retention, and lifetime value (LTV). The ideal candidate is a strategic thinker with a customer-first mindset and a proven track record of driving measurable results in subscription-based businesses. The role will work closely with cross-functional teams across product, growth marketing, creative, legal and finance to raise the bar on customer experience.
Key Responsibilities:
- Manage multi-channel retention efforts across website, app, email, and direct mail platforms.
- Design, implement, and analyze A/B tests to evaluate the impact of new marketing campaigns on user engagement and retention.
- Interpret test results, draw actionable insights, and present findings to stakeholders to inform decisions on feature rollouts.
- Work cross-functionally with growth, product, creative and legal teams to ensure successful implementation of new campaigns and sharing learnings.
- Contribute to the development and execution of retention strategies to meet Audible's retention goals.
- Provide input on the experimentation roadmap for upcoming tests, collaborating with other marketing teams.
- Manage creative requests and oversee the localization of language and copy for all relevant countries.
- Monitor and report on key performance indicators (KPIs) related to retention and user engagement.
- Stay current with new capabilities in digital marketing and user retention strategies used by Audible.
- Develop and maintain documentation of test results, processes, and learnings for future reference.
- Participate in regular team meetings and strategy sessions to align on retention goals and initiatives.
- Collaborate with data analytics teams to gather and analyze user behavior data to inform retention strategies.
- Assist in the creation of presentations and reports for senior management on retention initiatives and outcomes.
Qualifications & Experience:
Basic Qualifications:
- Bachelor’s degree with 5+ years relevant experience in consumer internet industry.
- Knowledge of app/web digital campaign management and experience with A/B testing.
- Proficient in leveraging data and customer insights to inform marketing decisions and optimize performance.
Preferred Qualifications:
- Experience in marketing, with a strong focus on retention, engagement, and subscription models.
- Demonstrated success in implementing multi-channel marketing campaigns and delivering measurable business outcomes around lifecycle marketing.
- Expertise in customer segmentation, messaging strategy, and marketing automation.
- Proficient in roadmap management and test conceptualization. Hands-on with executing test designs.
Apply now! The closing date for applications is 05/07.
Retention Manager employer: Career Moves Group I B Corp™
Contact Detail:
Career Moves Group I B Corp™ Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Retention Manager
✨Tip Number 1
Familiarise yourself with the latest trends in retention marketing, especially in subscription-based businesses. Understanding what strategies are currently effective can give you an edge during interviews.
✨Tip Number 2
Network with professionals in the e-commerce and tech industries. Attend relevant events or webinars to connect with people who might provide insights or even referrals for the Retention Manager role.
✨Tip Number 3
Prepare to discuss specific examples of successful retention strategies you've implemented in the past. Be ready to share measurable outcomes that demonstrate your impact on user engagement and lifetime value.
✨Tip Number 4
Research the company’s current retention strategies and be prepared to suggest improvements or new ideas. Showing that you’ve done your homework can set you apart from other candidates.
We think you need these skills to ace Retention Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in retention marketing and subscription models. Use specific examples of past successes to demonstrate your ability to drive measurable results.
Craft a Compelling Cover Letter: Write a cover letter that showcases your strategic thinking and customer-first mindset. Mention how your skills align with the responsibilities outlined in the job description, particularly in managing multi-channel retention efforts.
Highlight Relevant Skills: Emphasise your proficiency in A/B testing, data analysis, and collaboration with cross-functional teams. These skills are crucial for the Retention Manager role and should be clearly stated in your application.
Showcase Your Knowledge: Demonstrate your understanding of current digital marketing trends and user retention strategies. This can set you apart from other candidates and show your commitment to staying updated in the field.
How to prepare for a job interview at Career Moves Group I B Corp™
✨Understand the Company and Its Goals
Before the interview, research the company’s mission, values, and recent projects. This will help you align your answers with their goals and demonstrate your genuine interest in the role.
✨Showcase Your Data-Driven Mindset
As a Retention Manager, you'll need to leverage data to inform your strategies. Be prepared to discuss specific examples of how you've used data analytics to drive retention and engagement in previous roles.
✨Prepare for A/B Testing Questions
Since the role involves designing and analysing A/B tests, be ready to explain your approach to testing, including how you interpret results and apply insights to improve marketing campaigns.
✨Highlight Cross-Functional Collaboration Experience
This position requires working closely with various teams. Share examples of how you've successfully collaborated with different departments, such as product, creative, and legal, to achieve common goals.
