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- Tasks: Lead marketing strategies for the Fashion Retail Academy and London College of Beauty Therapy.
- Company: EFI is a charity focused on creating job-ready graduates in fashion, retail, and beauty sectors.
- Benefits: Enjoy funded qualifications, flexible leave, and a monthly wellbeing allowance.
- Why this job: Join a supportive culture that celebrates teamwork and prioritises your growth and wellbeing.
- Qualifications: BA in marketing or relevant experience; education sector experience is a plus.
- Other info: Manage a diverse team of 18 and drive impactful marketing campaigns.
The predicted salary is between 43200 - 72000 £ per year.
About the Role:
Education for Industry Group (EFI) is a charity that specialises in the creation and operation of industry-led specialist education & training, to deliver job-ready graduates in the fashion, retail and beauty sectors. EFI Group are looking for a Head of Marketing to play a key role in driving our growth strategy, predominantly focussed on the Fashion Retail Academy and the London College of Beauty Therapy. Reporting to the Director of Marketing & Sales, you will be responsible for supporting the Marketing team to deliver impactful digital, social, content, offline advertising and event campaigns. Success in this role requires the ability to build high-performing, goal-driven teams that deliver real impact.
Marketing activities across the businesses are focussed on driving measurable results to achieve our KPIs for brand awareness, digital engagement and event attendance leading to applications and enrolment. You will have a proven track record of successfully launching new products and driving growth in the market to achieve our targets. You will have direct line management of our Digital Manager, Applicant Services Manager, Media Manager and Brand Communications Manager with a wider team remit of 18 staff.
About You:
- Qualifications: Ideally you will hold a BA (hons) degree in marketing or relevant subject and/or significant experience in a marketing management role. A role within the education sector would be an advantage.
- Experience: Proven track record in delivering successful digital marketing and social media campaigns, with experience in team leadership and CRM systems (preferably Microsoft Dynamics).
- Expertise: Strong knowledge of SEO, PPC, keyword research, and advanced proficiency in tools such as Google Analytics, Google Ad Manager, Power BI, HubSpot, and SEMrush.
- Passion: A natural collaborator with excellent relationship-building and interpersonal skills, driven to work effectively across diverse teams and stakeholders.
- Attributes: You will be an enthusiastic and positive leader, a quick thinker who is agile and able to multi-task.
Why EFI?
We foster a culture where our team members can lean on each other, recognise each other, and celebrate together! At EFI, we prioritise your growth and wellbeing with a range of fantastic benefits, including:
- Funded professional qualifications and a personal growth allowance
- Generous and flexible leave options, including an around-the-world trip after five years of service
- Market-leading family-friendly pay, including six months of fully paid maternity, adoption, and shared parental leave
- Monthly wellbeing allowance and financial loan options to support your financial health
Head of Marketing – Fashion Retail Academy (Basé à London) employer: Golden Bees
Contact Detail:
Golden Bees Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing – Fashion Retail Academy (Basé à London)
✨Tip Number 1
Network within the fashion and education sectors. Attend industry events, webinars, and workshops to connect with professionals who can provide insights or referrals. Building relationships in these areas can give you an edge when applying for the Head of Marketing position.
✨Tip Number 2
Familiarise yourself with EFI's mission and values. Understanding their focus on job-ready graduates and industry-led training will help you tailor your approach during interviews, demonstrating your alignment with their goals and culture.
✨Tip Number 3
Showcase your leadership skills by preparing examples of how you've successfully managed teams in the past. Highlight specific campaigns you've led that resulted in measurable growth, as this will resonate well with the responsibilities outlined in the job description.
✨Tip Number 4
Stay updated on the latest trends in digital marketing, especially in the fashion retail sector. Being knowledgeable about current strategies and tools will not only prepare you for potential interview questions but also demonstrate your commitment to staying ahead in the field.
We think you need these skills to ace Head of Marketing – Fashion Retail Academy (Basé à London)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, particularly in the fashion and education sectors. Emphasise your achievements in digital marketing campaigns and team leadership.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the role and the industry. Mention specific examples of successful campaigns you've led and how they align with EFI's goals.
Highlight Relevant Skills: In your application, clearly outline your expertise in SEO, PPC, and CRM systems. Mention any tools you are proficient in, such as Google Analytics or HubSpot, to demonstrate your technical skills.
Showcase Leadership Experience: Since the role involves managing a team, include examples of your leadership style and how you've successfully built high-performing teams in previous roles.
How to prepare for a job interview at Golden Bees
✨Showcase Your Marketing Expertise
Be prepared to discuss your previous marketing campaigns in detail. Highlight specific examples where you successfully launched products or drove growth, particularly in the education sector if applicable.
✨Demonstrate Leadership Skills
Since this role involves managing a team, be ready to share your experiences in leading and developing high-performing teams. Discuss how you've motivated your team to achieve KPIs and foster collaboration.
✨Familiarise Yourself with Relevant Tools
Make sure you have a good understanding of the tools mentioned in the job description, such as Google Analytics and HubSpot. Be prepared to explain how you've used these tools to drive measurable results in past roles.
✨Emphasise Your Passion for Education
Convey your enthusiasm for the education sector and how it aligns with your career goals. Share any relevant experiences that demonstrate your commitment to fostering growth and development in students.
