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- Tasks: Lead a summer campaign for a global FMCG brand, adapting creative and managing media planning.
- Company: Brand Hackers builds bespoke marketing teams to help ambitious brands scale creatively and effectively.
- Benefits: Enjoy a flexible freelance contract, competitive day rate, and support from a dynamic team.
- Why this job: Shape impactful campaigns, collaborate with top talent, and enhance your brand management skills.
- Qualifications: Strong FMCG experience, media planning expertise, and excellent project management skills required.
- Other info: Remote work with occasional London meet-ups; potential for ongoing collaboration.
Location: Remote, with occasional London meet-ups
Commitment: 1–2 days per week
Contract Type: Freelance, part-time ongoing
Timings: Start ASAP until October with possible extension
About Brand Hackers
Brand Hackers are fractional marketing teams for brands with big dreams. We build bespoke teams from our >20 full time Brand Hackers and a tight-knit group of freelancers who’ve worked at the top of their game. Together, we help brands scale with the right mix of pace, pragmatism and creative flair.
The Role
We’re looking for a Senior Brand Manager who knows what it takes to make a global FMCG brand land well in the UK. We’ve been enlisted to lead a big summer campaign with relatively modest budgets (so lots of energy and creativity needed) and need someone to lead the show.
You’ll take ownership of UK execution, from adapting global creative, media planning to activating in retail, while acting as the linchpin across a wide mix of internal teams, agencies and stakeholders. This role needs someone who’s confident managing senior stakeholders, navigating contractual nuances and keeping expectations clear and well managed. You’ll be trusted to take the lead on workstreams, make good calls, and keep the whole thing moving.
What You’ll Be Doing
- Working with creative partners to adapt global assets for the UK market
- Leveraging insights from a research project currently underway to set the strategy for the summer
- Leading media planning and buying, working with agency partners to make the budget work hard
- Influencing retail marketing plans, in partnership with internal trade teams and retailers
- Managing project timelines and delivery across multiple campaigns
- Acting as a key contact point between global, local and agency teams
- Keeping stakeholders aligned and expectations clear, particularly around deliverables, timing and approvals
- Navigating contractual details with clarity and confidence
- Spotting ways to make things work better and proactively recommending solutions
You’ll have support within Brand Hackers from a Brand Exec or Brand Manager and will be reporting into our Commercial Director, Will, as most senior point of contact on the contract.
What You’ll Need
- Strong experience as a Senior Brand Manager or similar in FMCG
- A deep understanding of media planning and retail activation in the UK
- Real confidence in client servicing, with a clear, calm and proactive communication style
- Experience handling contractual detail and keeping commercial agreements on track
- Top-drawer project management skills, and the ability to prioritise under pressure
- A sharp eye for creative, and a strong sense of what great brand work looks like
- Collaborative by nature, but comfortable leading the room
What Success Looks Like
- A standout UK launch that delivers sales results over the summer
- Campaigns adapted and executed with clarity, pace and precision
- Strong, trusted relationships with client and agency stakeholders that establish Brand Hackers as the trusted partner going into 2026 and beyond
- Clear, calm comms and well-managed expectations at every stage
What We Can Offer
- £275 day rate
- 1–2 days per week, flexible setup
- Freelance contract with autonomy and support
- A real opportunity to shape a global launch and do work that matters
- Membership to Up World while you work with us
- Support from a lead Brand Hacker who’s got your back
- Tools, templates and a wider crew of 10+ Brand Hackers to connect with
- Many of our freelancers go on to work with us again (some even go full time)
Senior Brand Manager - Brand Hackers employer: Up World
Contact Detail:
Up World Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager - Brand Hackers
✨Tip Number 1
Familiarise yourself with Brand Hackers' unique approach to fractional marketing. Understanding their ethos and how they build bespoke teams will help you align your experience with their needs during discussions.
✨Tip Number 2
Prepare specific examples of past campaigns you've led, particularly in the FMCG sector. Highlight your ability to adapt global strategies for local markets, as this is crucial for the role.
✨Tip Number 3
Showcase your project management skills by discussing how you've successfully managed timelines and stakeholder expectations in previous roles. This will demonstrate your capability to handle the demands of the position.
✨Tip Number 4
Network with current or former Brand Hackers if possible. Gaining insights from those who have worked there can provide you with valuable information about the company culture and expectations.
We think you need these skills to ace Senior Brand Manager - Brand Hackers
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the key responsibilities and requirements for the Senior Brand Manager position. Tailor your application to highlight relevant experiences that align with the role.
Craft a Compelling CV: Ensure your CV showcases your experience in FMCG brand management, media planning, and retail activation. Use quantifiable achievements to demonstrate your impact in previous roles.
Write a Tailored Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Highlight specific examples of how your skills and experiences make you the ideal candidate for leading campaigns and managing stakeholders.
Proofread and Edit: Before submitting your application, carefully proofread your documents for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism.
How to prepare for a job interview at Up World
✨Showcase Your FMCG Expertise
Make sure to highlight your experience in the FMCG sector during the interview. Discuss specific campaigns you've led and how you adapted global strategies for the UK market, as this role requires a deep understanding of local execution.
✨Demonstrate Stakeholder Management Skills
Prepare examples that showcase your ability to manage senior stakeholders effectively. Talk about how you've navigated contractual nuances and kept expectations clear in previous roles, as this is crucial for success in this position.
✨Emphasise Creative Problem-Solving
Be ready to discuss instances where you've proactively recommended solutions to challenges in past projects. This role demands creativity and pragmatism, so illustrating your ability to think outside the box will set you apart.
✨Prepare for Project Management Questions
Expect questions about your project management skills and how you prioritise tasks under pressure. Share specific examples of how you've managed timelines and delivered successful campaigns, as this will demonstrate your capability to handle multiple workstreams.
