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- Tasks: Lead marketing strategies to boost subscriptions through online and offline channels.
- Company: Join a dynamic publishing house with a passion for innovative marketing.
- Benefits: Enjoy hybrid working, with 3 days in the London office and flexible hours.
- Why this job: Be part of a creative team driving impactful campaigns and shaping customer experiences.
- Qualifications: Proven experience in global acquisition marketing and data analysis skills required.
- Other info: Opportunity to work with diverse teams and make a real difference in subscription growth.
The predicted salary is between 28800 - 48000 £ per year.
This fantastic publishing house is looking for a Subscription Marketing Manager to develop and execute global, and localised, marketing strategies for new customer acquisition across both online and offline channels to drive subscription growth across all packages.
Key responsibilities include:
- Acquiring new subscribers through targeted campaigns.
- Creating and implementing subscription acquisition marketing plans, including customer segmentation and targeting strategies.
- Working with other teams to implement CRO initiatives and to develop targeted acquisition campaigns for different customer segments, including registered user conversion, new user acquisition and lapsed customer reactivation.
- Monitoring campaign performance and tracking key metrics (CPA, conversion rate, LTV).
- Utilising data analytics tools and dashboards to measure campaign effectiveness, identify trends, and optimize future strategies.
Experience needed for this role:
- Proven experience of global acquisition marketing management, both online and offline marketing channels, focussing on customer acquisition and subscription-based business models.
- Experience of planning, implementing, managing and reporting on all marketing campaigns.
- Understanding of a variety of marketing channels, including paid advertising, email marketing, social media, telemarketing, partnerships and content marketing.
- Confident in data analysis and able to manipulate and present to stakeholders.
- Attention to detail is vital and must be exceptionally organised and target driven.
Hybrid working – 3 days a week in London office.
Marketing Manager (Subscriptions) employer: C&C Consulting
Contact Detail:
C&C Consulting Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager (Subscriptions)
✨Tip Number 1
Familiarise yourself with the latest trends in subscription marketing. Research successful campaigns from other companies and be ready to discuss how you can apply similar strategies at StudySmarter.
✨Tip Number 2
Network with professionals in the marketing field, especially those who have experience in subscription models. Attend industry events or webinars to make connections that could help you stand out during the interview process.
✨Tip Number 3
Brush up on your data analytics skills. Be prepared to demonstrate your ability to analyse campaign performance and present insights clearly, as this will be crucial for the role.
✨Tip Number 4
Showcase your organisational skills by preparing a mock marketing plan for a subscription service. This will not only demonstrate your strategic thinking but also your attention to detail, which is vital for this position.
We think you need these skills to ace Marketing Manager (Subscriptions)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in subscription marketing and customer acquisition. Use specific examples of campaigns you've managed and the results achieved to demonstrate your expertise.
Craft a Compelling Cover Letter: In your cover letter, express your passion for subscription marketing and how your skills align with the company's goals. Mention your experience with both online and offline channels and provide examples of successful strategies you've implemented.
Showcase Data Analysis Skills: Since the role requires confidence in data analysis, include specific instances where you've used data analytics tools to measure campaign performance. Highlight any key metrics you tracked and how you used this information to optimise future strategies.
Highlight Organisational Skills: Given the importance of being exceptionally organised, mention any project management tools or methods you use to keep track of multiple campaigns. Provide examples of how your organisational skills have led to successful outcomes in previous roles.
How to prepare for a job interview at C&C Consulting
✨Showcase Your Marketing Expertise
Be prepared to discuss your previous experience in global acquisition marketing. Highlight specific campaigns you've managed, focusing on customer acquisition and subscription growth. Use metrics to demonstrate your success, such as CPA and conversion rates.
✨Understand the Company’s Audience
Research the publishing house's target audience and their preferences. Be ready to suggest tailored marketing strategies that could resonate with different customer segments. This shows your proactive approach and understanding of the market.
✨Demonstrate Data-Driven Decision Making
Since the role requires confidence in data analysis, prepare examples of how you've used data analytics tools to measure campaign effectiveness. Discuss how you identified trends and optimised strategies based on your findings.
✨Emphasise Organisational Skills
Given the need for attention to detail and organisation, share examples of how you've successfully managed multiple campaigns simultaneously. Discuss your methods for staying organised and meeting targets, which will reassure them of your ability to handle the role's demands.
