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For Companies At a Glance
- Tasks: Develop and execute engaging campaigns to retain customers and drive loyalty.
- Company: Join QVC, a dynamic brand connecting shoppers with exciting products and stories across multiple platforms.
- Benefits: Enjoy hybrid working, a vibrant team culture, and opportunities for personal growth.
- Why this job: Be part of a global team making an impact in customer retention and marketing innovation.
- Qualifications: Experience in digital and direct retention marketing, strong analytical skills, and technical knowledge required.
- Other info: Work with international teams and engage with diverse markets.
The predicted salary is between 28800 - 43200 £ per year.
We're looking for a Retention Marketing Specialist to join our customer marketing team on a hybrid working basis. You will be an expert in your field, developing engaging campaigns to retain new and existing customers. You will work closely with our Performance Specialists and Digital Store teams to drive progress and grow an increasingly loyal customer base.
Your Impact
- Developing, executing and controlling Retention Marketing Activities within an important area of the Customer Life Stage (Lead Generation, New Name, Retention, Loyalty / Existing Customer Retention, Churn Prevention & Reactivation).
- Developing weekly and monthly goals within an important area (Lead Generation, Data Capture, New Name Retention, Existing Customer Retention, Churn Prevention and Reactivation).
- Setting up campaigns to lead and improve results on an ongoing basis.
- Driving insights to deliver new areas of opportunity for the business.
- Creating Campaigns to engage and retain customers.
What You Bring
- Experience in Retention Marketing both digital and direct.
- Experience driving profitable sales and customer development.
- Technical knowledge in Retention Marketing Tools (e.g. Campaign Management Tools, Marketing Automation, Machine Learning).
- Strong analytical skills and the ability to present complex issues in a customizable way.
- Ability to work on different levels up to executive level and to work in an international environment with teams in different markets.
- Experience translating data insights into clear actions and having the capability to convince and engage other partners.
Retention Marketing Specialist (UK) employer: Qvc
Contact Detail:
Qvc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Retention Marketing Specialist (UK)
✨Tip Number 1
Familiarise yourself with QVC's brand and customer engagement strategies. Understanding their unique approach to retention marketing will help you tailor your discussions during interviews and demonstrate your genuine interest in the role.
✨Tip Number 2
Network with current or former employees of QVC, especially those in marketing roles. They can provide valuable insights into the company culture and expectations, which can be beneficial when preparing for interviews.
✨Tip Number 3
Stay updated on the latest trends in retention marketing, particularly in the e-commerce sector. Being able to discuss recent developments or case studies during your interview can set you apart as a knowledgeable candidate.
✨Tip Number 4
Prepare to showcase your analytical skills by bringing examples of how you've used data to drive marketing decisions in the past. This will demonstrate your ability to translate insights into actionable strategies, a key requirement for the role.
We think you need these skills to ace Retention Marketing Specialist (UK)
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a Retention Marketing Specialist. Familiarise yourself with key terms like customer retention, churn prevention, and campaign management to demonstrate your knowledge in your application.
Tailor Your CV: Highlight your relevant experience in retention marketing, especially any campaigns you've developed or executed. Use specific metrics to showcase your success, such as percentage increases in customer retention or sales growth.
Craft a Compelling Cover Letter: In your cover letter, explain why you're passionate about retention marketing and how your skills align with QVC's goals. Mention your experience with digital and direct marketing, and provide examples of how you've used data insights to drive results.
Showcase Analytical Skills: Since strong analytical skills are crucial for this role, include examples in your application that demonstrate your ability to analyse data and present findings. Discuss any tools or software you’ve used to derive insights and how they influenced your marketing strategies.
How to prepare for a job interview at Qvc
✨Showcase Your Retention Marketing Expertise
Be prepared to discuss your previous experience in retention marketing. Highlight specific campaigns you've developed and the results achieved, especially those that demonstrate your ability to retain customers and reduce churn.
✨Understand QVC's Unique Selling Points
Familiarise yourself with QVC's brand values and customer engagement strategies. Being able to articulate how your skills align with their mission will show your genuine interest in the role and the company.
✨Demonstrate Analytical Skills
Prepare to discuss how you use data to drive marketing decisions. Bring examples of how you've translated data insights into actionable strategies, and be ready to explain complex issues in a straightforward manner.
✨Engage with the Interviewers
Remember that interviews are a two-way street. Prepare thoughtful questions about the team dynamics and the company's future goals in retention marketing. This shows your enthusiasm and helps you assess if the company is the right fit for you.
