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- Tasks: Lead and optimise paid social media campaigns on platforms like Meta and TikTok.
- Company: Join Humanpeople, a startup dedicated to enhancing health through innovative solutions.
- Benefits: Enjoy a competitive salary, benefits package, and the chance to work remotely.
- Why this job: Make a real impact in health while collaborating with a passionate team in a dynamic environment.
- Qualifications: 3-5 years of experience in paid social campaigns, especially in D2C or e-commerce.
- Other info: Ideal for those who thrive in fast-paced settings and are eager to learn.
The predicted salary is between 36000 - 60000 £ per year.
About Humanpeople
Humanpeople is on a mission to help people feel and perform at their best through smarter, science-backed health solutions. We combine cutting-edge diagnostics, personalized recommendations, and high-quality supplements to help people take control of their wellbeing.
We’re now looking for a Paid Social Marketing Ads Manager to take our paid acquisition strategy to the next level. You’ll play a key role in driving growth across channels like Meta, TikTok, and other emerging platforms.
What You’ll Do
- Own and execute Humanpeople’s paid social strategy end-to-end, with a focus on customer acquisition and ROI.
- Plan, launch, and optimize campaigns across Meta (Facebook/Instagram), TikTok, and potentially LinkedIn and Pinterest.
- Build and manage Google PPC and Performance Max campaigns methodically, testing and building segmented audiences.
- Collaborate with our creative and content teams to test and scale high-performing ad creatives.
- Analyze campaign data to identify trends, insights, and areas for improvement.
- Manage budgets, forecast performance, and report on key KPIs including CAC, ROAS, and LTV.
- Stay on top of platform updates, new tools, and paid media best practices.
What We’re Looking For
- 3–5 years of experience running and scaling paid social campaigns, ideally in D2C, health, or e-commerce.
- Deep hands-on experience with Meta Ads Manager, Instagram, and TikTok Ads.
- Strong analytical mindset – comfortable working with performance data to inform decisions.
- Experience with creative testing frameworks and performance-driven creative direction.
- Familiarity with AI marketing and productivity tools (e.g., ChatGPT, Midjourney, Pencil, AdCreative.ai) to enhance campaign testing, copywriting, and audience targeting.
- Knowledge of the broader digital marketing ecosystem (GA, attribution tools, landing page optimization).
- Proactive, resourceful, and excited to work in a fast-paced, mission-driven startup environment.
- Comfortable working independently in a fast-moving startup.
Nice to Have
- Experience with influencer/UGC content strategies.
- Familiarity with other paid channels (Google, YouTube, programmatic, etc.).
- Background or interest in health, wellness, or personalized nutrition.
- Working knowledge of CAP and MHRA guidelines on advertising for pharmaceuticals online (can be learned on the job).
Why Join Humanpeople?
- Be part of a fast-growing startup making a real impact on people’s health and performance.
- Work with a collaborative, mission-driven team.
- Competitive salary and benefits package.
Paid Social Media Manager employer: humanpeople
Contact Detail:
humanpeople Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Social Media Manager
✨Tip Number 1
Familiarise yourself with the latest trends in paid social media advertising, especially on platforms like Meta and TikTok. This will not only help you understand the landscape but also allow you to speak confidently about your strategies during interviews.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to optimise campaigns in the past. Be ready to discuss specific metrics like CAC and ROAS, as these are crucial for the role.
✨Tip Number 3
Network with professionals in the health and wellness sector, as well as those who specialise in D2C marketing. Engaging with industry peers can provide insights and potentially lead to referrals.
✨Tip Number 4
Stay updated on AI marketing tools and how they can enhance campaign performance. Being knowledgeable about tools like ChatGPT or AdCreative.ai can set you apart from other candidates.
We think you need these skills to ace Paid Social Media Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in paid social campaigns, especially with platforms like Meta and TikTok. Use specific metrics to showcase your achievements, such as ROI improvements or customer acquisition costs.
Craft a Compelling Cover Letter: In your cover letter, express your passion for health and wellness, and explain how your skills align with Humanpeople's mission. Mention any familiarity with AI marketing tools and how you can leverage them to enhance campaign performance.
Showcase Analytical Skills: Provide examples of how you've used data to inform your decisions in previous roles. Highlight your experience with performance metrics and how you've optimised campaigns based on insights gained from data analysis.
Demonstrate Creativity: Discuss your experience with creative testing frameworks and how you've successfully collaborated with creative teams. Include any innovative strategies you've implemented that led to successful ad campaigns.
How to prepare for a job interview at humanpeople
✨Showcase Your Experience
Be ready to discuss your 3-5 years of experience in running and scaling paid social campaigns. Highlight specific examples from your past roles, especially in D2C, health, or e-commerce sectors, to demonstrate your expertise.
✨Demonstrate Analytical Skills
Prepare to talk about how you've used data to inform your decisions. Bring examples of how you've analysed campaign performance metrics like CAC, ROAS, and LTV, and how those insights led to actionable improvements.
✨Familiarity with Tools
Make sure you’re familiar with Meta Ads Manager, TikTok Ads, and any AI marketing tools mentioned in the job description. Being able to discuss how you've used these tools effectively will show that you're well-prepared for the role.
✨Creative Collaboration
Since the role involves working with creative teams, be prepared to share your experiences in collaborating on ad creatives. Discuss any frameworks you've used for creative testing and how you’ve scaled high-performing ads in the past.
