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For Companies At a Glance
- Tasks: Lead user acquisition for flagship apps through innovative marketing strategies.
- Company: Join a top UK media and entertainment group with a strong digital presence.
- Benefits: Enjoy a hybrid work model and the chance to work with cutting-edge technology.
- Why this job: Make a real impact in a dynamic environment while enhancing your CV.
- Qualifications: 3 years of app-focused marketing experience and strong analytical skills required.
- Other info: This is a 12-month FTC covering maternity leave, with potential for future opportunities.
The predicted salary is between 30000 - 46000 £ per year.
We’re working with one of the UK’s leading media and entertainment groups to find a talented Acquisition Marketing Manager for a 12-month FTC. This is your chance to join a major player in the broadcast, digital, and out-of-home advertising space, supporting two key app products at the heart of their digital strategy.
This organisation operates across national radio, podcasting, live streaming, and outdoor advertising, reaching millions of people across the UK each week. With cutting-edge tech built in-house, a growing digital footprint, and exciting innovation in audio and AI, this is an environment where you’ll have real scope to make your mark.
The Role
You’ll take full ownership of user acquisition for two of the business’s flagship apps. Working closely with the wider brand, product, and analytics teams, you’ll be responsible for planning and executing performance marketing strategies across Paid Social, Paid Search, Apple Search Ads, Google UAC and more.
As the subject matter expert for acquisition marketing, you’ll be entrusted with driving downloads, registrations and engagement. You’ll analyse performance, deliver optimisations, and collaborate with ASO and ASA agency partners to ensure the apps stand out in a competitive space.
You’ll also get exposure to innovation initiatives across the business, including opportunities to work with emerging technologies such as AI in the media and entertainment space. This is a standalone role with full ownership, reporting into the Director of Marketing Operations & Planning. You’ll be supported by a collaborative cross-functional team but will be expected to lead confidently and independently on acquisition activity.
You
We’re looking for someone confident, commercially-minded, and technically strong in app acquisition. You’ll need experience in:
- Building and optimising campaigns across Paid Social, Paid Search, Apple Search Ads and Google UAC
- Hands-on use of mobile measurement platforms such as AppsFlyer
- Working with ASO agencies to improve visibility and conversion
- End-to-end campaign management from planning through to execution and analysis
- Translating complex data into actionable marketing strategies
- Managing agency relationships and cross-functional internal stakeholders
Around 3 years’ hands-on experience in app-focused roles and you should feel comfortable running acquisition activity autonomously and confidently.
The business operates a hybrid model, with around three days a week in their London office. This role is to cover maternity leave, and while the incumbent is expected to return, this is an excellent opportunity to build a highly valuable case study within a nationally recognised business.
If you want to drive meaningful growth for leading digital products and build a standout achievement on your CV, we’d love to hear from you.
How to Apply
If you’re interested in this opportunity, apply on LinkedIn or send your CV to nusrat@pivotallondon.co.uk to arrange a conversation. You can also contact me at +44 7584 689959. Please note: Applications without full rights to work in the UK will not be considered, as sponsorship is unavailable.
Acquisition Marketing Manager employer: Pivotal London
Contact Detail:
Pivotal London Recruiting Team
nusrat@pivotallondon.co.uk
StudySmarter Expert Advice 🤫
We think this is how you could land Acquisition Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in acquisition marketing, especially in app-focused roles. Understanding the nuances of platforms like Apple Search Ads and Google UAC will give you an edge when discussing your strategies during interviews.
✨Tip Number 2
Network with professionals in the media and entertainment industry, particularly those who have experience in acquisition marketing. Engaging with them on platforms like LinkedIn can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of successful campaigns you've managed. Highlighting your hands-on experience with mobile measurement platforms like AppsFlyer will demonstrate your technical strength and ability to drive results.
✨Tip Number 4
Showcase your ability to work autonomously by preparing examples of how you've led acquisition activities independently. This will resonate well with the hiring team, as they are looking for someone who can take ownership of their projects.
We think you need these skills to ace Acquisition Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in acquisition marketing, particularly with app-focused roles. Emphasise your hands-on experience with Paid Social, Paid Search, and mobile measurement platforms like AppsFlyer.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the media and entertainment industry. Mention specific achievements in user acquisition and how you can contribute to the company's goals.
Showcase Your Analytical Skills: In your application, provide examples of how you've translated complex data into actionable marketing strategies. Highlight any successful campaigns you've managed from planning to execution.
Highlight Collaboration Experience: Since this role involves working with cross-functional teams, mention any past experiences where you've successfully collaborated with different departments or managed agency relationships.
How to prepare for a job interview at Pivotal London
✨Showcase Your Campaign Success
Be prepared to discuss specific campaigns you've managed, particularly in Paid Social and Paid Search. Highlight your role in building and optimising these campaigns, and share measurable results to demonstrate your impact.
✨Understand the Company’s Digital Strategy
Research the organisation's key app products and their digital strategy. Familiarise yourself with their approach to user acquisition and be ready to discuss how your skills can contribute to their goals.
✨Demonstrate Technical Proficiency
Since the role requires hands-on experience with mobile measurement platforms like AppsFlyer, be ready to explain how you've used such tools in past roles. Discuss how you translate complex data into actionable marketing strategies.
✨Prepare for Cross-Functional Collaboration
As this role involves working closely with various teams, think of examples where you've successfully collaborated with cross-functional stakeholders. Emphasise your ability to manage agency relationships and lead projects independently.
