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- Tasks: Lead digital strategy and performance planning for impactful healthcare campaigns.
- Company: Join a progressive media agency known for award-winning, culturally resonant work.
- Benefits: Enjoy a hybrid work model, competitive salary, and a supportive team environment.
- Why this job: Shape future campaigns while collaborating with talented professionals in an inclusive culture.
- Qualifications: Experience in performance campaigns, especially B2B, with strong client communication skills.
- Other info: Manage a Senior Exec and work on a major 2024 national sporting campaign.
The predicted salary is between 42000 - 58000 £ per year.
London (Hybrid) | £50,000 + benefits
Ready to lead high-impact comms and digital strategy for one of the UK’s most recognisable healthcare brands? This is a brilliant opportunity to take the reins on performance-led planning at one of the most inclusive, progressive media agencies in the business.
This award-winning team is known for culturally resonant, standout work – including a major 2024 campaign tied to a national sporting sponsorship. Now they’re looking for a hands-on digital strategist to shape future campaigns across paid, owned and earned channels.
What makes this role stand out? You’ll be the digital lead across performance-focused planning – with a particular focus on B2B campaigns, CPL targets and engaging business decision-makers on platforms like LinkedIn and search. Social and search are your core channels, but you’ll also collaborate across display, content partnerships and addressable media. The role blends strategic thinking with day-to-day execution – you’ll be in the detail, shaping plans, influencing clients and working alongside specialist teams. You’ll manage a talented Senior Exec and be supported by a wider agency structure built to help you succeed.
What they’re looking for:
- A strong planner with experience leading performance campaigns, ideally with B2B exposure.
- Someone who can confidently own conversations with clients and specialists, translating complex digital recommendations into actionable, client-friendly plans.
- A collaborative, curious thinker who thrives in a fast-paced, inclusive environment.
Performance Planning AD employer: Silverdrum
Contact Detail:
Silverdrum Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Planning AD
✨Tip Number 1
Familiarise yourself with the latest trends in performance marketing, especially in B2B contexts. Understanding how to effectively engage business decision-makers on platforms like LinkedIn will give you an edge in discussions and interviews.
✨Tip Number 2
Showcase your experience with performance-led planning by preparing specific examples of successful campaigns you've led. Be ready to discuss the strategies you implemented and the results achieved, as this will demonstrate your capability to influence clients.
✨Tip Number 3
Network with professionals in the media and healthcare sectors. Engaging with industry peers can provide insights into the agency's culture and expectations, which can be invaluable during your application process.
✨Tip Number 4
Prepare to discuss how you would approach collaboration across different channels, such as display and content partnerships. Being able to articulate a holistic strategy that integrates various media will highlight your strategic thinking skills.
We think you need these skills to ace Performance Planning AD
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in performance planning and digital strategy. Emphasise any B2B campaign work and your ability to manage teams, as these are key aspects of the role.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss specific examples of past campaigns you've led, particularly those that involved performance-focused planning and client engagement.
Showcase Your Strategic Thinking: During the application process, demonstrate your strategic thinking skills. Provide insights into how you would approach performance-led planning and the channels you would prioritise, such as LinkedIn and search.
Highlight Collaboration Skills: Since the role requires working with various teams, make sure to mention your collaborative experiences. Share examples of how you've successfully worked with specialists to achieve campaign goals.
How to prepare for a job interview at Silverdrum
✨Showcase Your Strategic Thinking
Prepare to discuss your approach to performance-led planning. Be ready to share specific examples of how you've successfully shaped campaigns, particularly in B2B contexts, and how you translated complex strategies into actionable plans.
✨Demonstrate Your Digital Expertise
Familiarise yourself with the latest trends in digital marketing, especially on platforms like LinkedIn and search engines. Highlight your experience with paid, owned, and earned channels, and be prepared to discuss how you would leverage these for future campaigns.
✨Emphasise Collaboration Skills
This role requires working closely with various teams. Share examples of how you've effectively collaborated with others, managed a team, or influenced clients. Show that you're a team player who thrives in an inclusive environment.
✨Prepare Questions for Them
Interviews are a two-way street. Prepare insightful questions about their upcoming campaigns, the agency's culture, and how they measure success. This shows your genuine interest in the role and helps you assess if it's the right fit for you.
