Senior Database Marketing Analyst (Campaigns)

London or Swindon office Hybrid role (x2 days on site/ x3 work from home). Our Design & Delivery team are pivotal to the success of our member 1-2-1 communications working closely with our Planning, Creative and Performance teams. We are recruiting for Senior Analysts to play a critical role in designing and delivering the data selections for campaigns as well as being experts in channels. Enabling us to make the most of our different channels; email, mail, internet bank prompts, SMS, to support the member engagement strategy and allow us to deliver against Society KPIs. Reporting into a Design & Delivery Manager you will deliver our 1-2-1 communications including marketing, research, pro-active service and incident communications by using our campaign selection tools. This is an interesting and varied role in a busy team and will enable you to get involved in projects which drive value in our marketing activities and help us be more efficient in what we do.

At Nationwide we offer hybrid working wherever possible. More rewarding relationships are supported through our hybrid approach, bringing colleagues together across our UK wide estate, whilst also supporting generous access to home working. We value our time in the office to solve problems, to learn, and to feel connected. For this job you'll spend at least two days per week, or if part time you'll spend 40% of your working time, based at either our London or Swindon office. If your application is successful, your hiring manager will provide further details on how this works.

What you’ll be doing:

• You will be designing the data selections for campaigns with touchpoints across different channels.
• Where new data sources are required you will help define these, provide input to campaign planning to understand target volumes, and define precise selection and decisioning criteria.
• You will also get hands on with building and checking campaigns within our campaign selection tools.
• You will be a subject matter expert in a small team and will take accountability for the 1-2-1 communications activity you design and deliver.
• As a subject matter expert you will also support the development of others in the team enabling the team to be a Centre of Excellence for interactions design and delivery.

About you:

• Hands on experience of data selection tools, such as PEGA CDH (ideally accredited Decisioning Consultant), Adobe Campaign, Unica Campaign and have excellent working knowledge of the typical data sources and processes required for 1-2-1 communications.
• Experience of 1-2-1 campaign builds, including batch and journey processes, across different channels, including mail, email, Mobile Banking/Banking App.
• Proven experience of working in a fast-paced campaign environment.
• Analytics experience and working with a broad range of data sources to produce and present numbers and technical information for a non-technical audience.
• Excellent working knowledge of Data Protection Legislation e.g. UK GDPR and PECR and how it applies for marketing communications including how data is governed, retained and reconciled.
• Numeracy and critical thinking: you can quickly assess complex project requirements and work with stakeholders to find effective solutions.
• A good communicator and influencer with the ability to support complex change projects and realise opportunities to drive further improvements into the team.
• Excellent planning and organisational skills and ability to manage and own multiple competing priorities and deliverables.
• Able to work within a well governed environment and optimise processes.
• Proactive and empowered to make decisions within a framework.
• Resilient in your approach and to work under pressure. You can overcome setbacks and have a solution focused mindset.
• Financial Sector experience.

Our customer first behaviours put customers and members at the heart of how we work together. They are the set of behaviours that every colleague needs to display, in every role:

• Feel what customers feel - We step into our customers’ shoes, using their feedback and insights to empathise with them and to understand their needs, so that every decision we make starts and finishes with our customers in mind.
• Say it straight - We are brave in speaking out and saying what we think – we’re honest and direct with good intent, openly sharing diverse perspectives to reach the best conclusions and using language everyone can understand.
• Push for better - We don’t settle for mediocrity, we challenge the status quo, taking responsibility for continuous improvement and personal development.
• Get it done - We prioritise what will have the greatest impact, we are decisive, and we take accountability for delivering brilliant customer outcomes.

You can strengthen your application by showing how our customer first behaviours resonate with you, and where you may have already demonstrated these.

The extras you’ll get:

• A personal pension – if you put in 7% of your salary, we’ll top up by a further 16%.
• Up to 2 days of paid volunteering a year.
• Life assurance worth 8x your salary.
• A great selection of additional benefits through our salary sacrifice scheme.
• Wellhub – Access to a range of free and paid options for health and wellness.
• Access to an annual performance related bonus.
• Access to training to help you develop and progress your career.
• 25 days holiday, pro rata.