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- Tasks: Manage and scale paid media campaigns across Google Ads, Meta, TikTok, and Pinterest.
- Company: Join a rapidly growing online fashion brand based in Central Manchester.
- Benefits: Enjoy a full-time role with opportunities for growth and collaboration in a dynamic environment.
- Why this job: Be part of an exciting team driving eCommerce success and shaping brand strategies.
- Qualifications: 4+ years experience in managing paid media campaigns for eCommerce brands is essential.
- Other info: This role is office-based, perfect for those who thrive in a collaborative setting.
The predicted salary is between 36000 - 60000 £ per year.
A paid media specialist is needed to manage and scale campaigns across Google Ads, Meta, TikTok, and Pinterest for an online fashion brand based in Central Manchester. This full-time role offers an excellent opportunity for an individual eager to evolve with the company as it experiences rapid growth.
Role Overview:
The performance-focused eCommerce Paid Media Specialist will be responsible for driving profitable growth across multiple digital channels, helping DTC brands and eCommerce businesses hit their revenue and acquisition targets through strategic media buying and continuous optimisation.
Key Responsibilities:
- Plan, build, and optimise high-performing campaigns across Google Ads (Search, Shopping, Performance Max), Meta Ads, TikTok Ads, and Pinterest Ads.
- Execute full-funnel campaign strategies aligned to eCommerce goals like revenue, ROAS, CPA, and new customer acquisition.
- Manage daily operations including keyword research, audience segmentation, bid strategies, negative keyword filtering, and creative testing.
- Optimise campaigns using data-driven insights: A/B testing, attribution analysis, and budget pacing.
- Collaborate with creative and content teams to develop scroll-stopping ad assets tailored to each platform.
- Monitor and report on campaign performance across all channels, translating data into clear insights and growth recommendations.
- Stay ahead of platform changes, algorithm updates, and emerging ad formats to ensure campaigns remain competitive.
- Proactively suggest and test new growth opportunities including retargeting, upsell flows, and seasonal strategies.
Requirements:
- 4+ years proven experience, preferably with a similar fashion brand, managing paid media campaigns for eCommerce brands, across both Google Ads (Search, Shopping, PMax) and Paid Social platforms (Meta, TikTok, Pinterest).
- Strong analytical mindset with hands-on experience using Google Analytics, GA4, Meta Business Suite, and platform-specific Ads Managers.
- Deep knowledge of campaign structure, bidding strategies, conversion tracking, and pixel/event setups.
- Track record of improving ROAS, lowering CPA, and scaling profitable media spend.
- Strong reporting and communication skills — able to clearly present performance insights to clients or stakeholders.
- Excellent time and project management skills to juggle multiple accounts or campaigns effectively.
- Experience working in a DTC, brand-side, or agency performance marketing environment.
PAID MEDIA SPECIALIST - ONLINE FASHION BRAND - CENTRAL MANCHESTER employer: House Of Fashion Associates
Contact Detail:
House Of Fashion Associates Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PAID MEDIA SPECIALIST - ONLINE FASHION BRAND - CENTRAL MANCHESTER
✨Tip Number 1
Familiarise yourself with the latest trends in eCommerce and digital marketing, especially within the fashion industry. This knowledge will not only help you understand the brand's needs but also allow you to speak confidently about how you can contribute to their growth during interviews.
✨Tip Number 2
Showcase your analytical skills by preparing case studies or examples of past campaigns you've managed. Highlight specific metrics like ROAS and CPA improvements to demonstrate your ability to drive results, which is crucial for this role.
✨Tip Number 3
Network with professionals in the fashion and eCommerce sectors. Attend industry events or webinars to connect with potential colleagues or mentors who can provide insights into the company culture and expectations, giving you an edge in your application.
✨Tip Number 4
Stay updated on the latest features and changes in advertising platforms like Google Ads, Meta, TikTok, and Pinterest. Being knowledgeable about these updates will show your proactive approach and readiness to adapt strategies for optimal campaign performance.
We think you need these skills to ace PAID MEDIA SPECIALIST - ONLINE FASHION BRAND - CENTRAL MANCHESTER
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in managing paid media campaigns, especially with platforms like Google Ads, Meta, TikTok, and Pinterest. Use specific metrics to showcase your achievements, such as improved ROAS or reduced CPA.
Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for the fashion industry and your understanding of eCommerce. Mention how your skills align with the company's goals and how you can contribute to their growth.
Showcase Analytical Skills: In your application, emphasise your analytical mindset and experience with tools like Google Analytics and Meta Business Suite. Provide examples of how you've used data to optimise campaigns and drive results.
Highlight Collaboration Experience: Since the role involves working with creative and content teams, mention any past experiences where you collaborated effectively. This could include developing ad assets or strategising campaign approaches together.
How to prepare for a job interview at House Of Fashion Associates
✨Showcase Your Campaign Success
Be prepared to discuss specific campaigns you've managed in the past, especially those related to eCommerce and fashion brands. Highlight your achievements in improving ROAS and lowering CPA, as this will demonstrate your ability to drive profitable growth.
✨Demonstrate Analytical Skills
Since the role requires a strong analytical mindset, be ready to explain how you've used data-driven insights to optimise campaigns. Discuss your experience with tools like Google Analytics and Meta Business Suite, and provide examples of how you've applied A/B testing and attribution analysis.
✨Understand the Brand's Voice
Research the online fashion brand thoroughly before the interview. Understand their target audience, brand values, and current marketing strategies. This knowledge will help you tailor your responses and show that you're genuinely interested in contributing to their growth.
✨Prepare for Creative Collaboration
Since the role involves working closely with creative teams, think of examples where you've collaborated on ad assets or campaign strategies. Be ready to discuss how you can contribute to developing engaging content that resonates with the brand's audience across different platforms.
