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- Tasks: Lead global marketing strategy and rebrand for an AdTech platform.
- Company: Join a dynamic team at the forefront of app monetization and digital marketing.
- Benefits: Enjoy flexible working options and opportunities for professional growth.
- Why this job: Make a real impact by shaping brand narratives and driving market presence.
- Qualifications: 7+ years in B2B marketing with experience in AdTech or Digital Marketing required.
- Other info: Collaborate with cross-functional teams to create engaging content and optimise strategies.
The predicted salary is between 43200 - 72000 £ per year.
Our client is looking for a Marketing Manager to lead the global go-to-market (GTM) strategy and rebrand of its AdTech platform. This is a high-impact role at the intersection of product, marketing, and engineering, focused on elevating the platform’s market presence and narrative through compelling content, thought leadership, and event strategy.
Key Responsibilities:
- Own the global brand and marketing strategy for the AdTech platform in alignment with product vision and business goals.
- Act as the primary marketing lead for app monetization products—translating technical solutions into clear, engaging messaging.
- Develop high-impact content including playbooks, presentations, blog posts, and case studies to support Sales, Product, and Partnerships.
- Drive external communications across channels.
- Plan and execute sponsored and owned events, partnering closely with internal teams and external vendors.
- Use data and performance metrics to evaluate marketing impact and optimize campaign effectiveness.
- Collaborate closely with Product, Engineering, Product Marketing, Legal, and other cross-functional teams to ensure marketing strategies are tightly integrated with the product roadmap.
What We’re Looking For:
- 7+ years in B2B marketing, brand strategy, or partnerships marketing.
- Experience in AdTech, Digital Marketing, Mobile Gaming, or Performance Marketing industries.
- Demonstrated strength in content development—writing/editing across multiple formats and for varied audiences.
- Strong stakeholder management and collaboration skills, especially with Product and Engineering.
- Experience driving go-to-market strategy, content creation, and cohesive brand storytelling.
- A data-driven mindset—comfortable analyzing metrics to guide messaging and strategy.
Marketing Manager - App Monetization employer: US Tech Solutions
Contact Detail:
US Tech Solutions Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager - App Monetization
✨Tip Number 1
Familiarise yourself with the latest trends in AdTech and app monetization. Understanding the current landscape will help you speak confidently about the industry during interviews and demonstrate your passion for the role.
✨Tip Number 2
Network with professionals in the AdTech and digital marketing sectors. Attend relevant events or webinars to connect with potential colleagues and learn more about the challenges they face, which can give you insights to discuss during your interview.
✨Tip Number 3
Prepare to showcase your content development skills by creating a portfolio of your best work. Highlight examples that demonstrate your ability to translate technical solutions into engaging messaging, as this is crucial for the Marketing Manager role.
✨Tip Number 4
Brush up on your data analysis skills. Be ready to discuss how you've used metrics to inform your marketing strategies in the past, as this data-driven mindset is essential for optimising campaign effectiveness in this position.
We think you need these skills to ace Marketing Manager - App Monetization
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing, brand strategy, and partnerships marketing. Emphasise any specific roles or projects related to AdTech, Digital Marketing, or Mobile Gaming.
Craft a Compelling Cover Letter: In your cover letter, clearly articulate your understanding of the role and how your background aligns with the company's needs. Mention your experience in developing high-impact content and driving go-to-market strategies.
Showcase Your Content Development Skills: Include examples of your writing and content development work. This could be links to blog posts, presentations, or case studies that demonstrate your ability to create engaging messaging for varied audiences.
Highlight Data-Driven Achievements: Discuss specific instances where you used data and performance metrics to evaluate marketing impact. This will showcase your analytical skills and how they can benefit the company's marketing strategies.
How to prepare for a job interview at US Tech Solutions
✨Showcase Your B2B Marketing Experience
Make sure to highlight your 7+ years of experience in B2B marketing, especially in areas like brand strategy and partnerships. Be prepared to discuss specific campaigns you've led and the impact they had on business goals.
✨Demonstrate Content Development Skills
Since content creation is a key responsibility, come equipped with examples of your work. Bring along playbooks, presentations, or blog posts that showcase your ability to write and edit across various formats for different audiences.
✨Prepare for Stakeholder Management Questions
Expect questions about how you've collaborated with cross-functional teams, particularly Product and Engineering. Share specific instances where your collaboration led to successful outcomes, emphasising your strong stakeholder management skills.
✨Be Data-Driven
The role requires a data-driven mindset, so be ready to discuss how you've used metrics to evaluate marketing impact. Prepare examples of how you've optimised campaigns based on performance data to guide your messaging and strategy.
