At a Glance
- Tasks: Manage YouTube and social media channels, develop strategies, and drive audience engagement.
- Company: Be A Bear helps brands build strong fan bases through innovative digital strategies.
- Benefits: Enjoy flexible working, extra holiday for your birthday, competitive salary, and healthcare insurance.
- Why this job: Join a dynamic team, work with exciting brands, and make a real impact in digital media.
- Qualifications: 3+ years in digital account management, fluent in YouTube analytics, and experience with entertainment brands.
- Other info: Ideal for those passionate about media and looking for a challenging role.
The predicted salary is between 36000 - 60000 £ per year.
At Be A Bear, we believe that every business needs a strong fan base to succeed. We treat every brand like it's a media owner and help them build their audience using owned, paid, and earned channels. With a focus on audience, we work with prominent brands such as BET International, Red Bull BC One, MTV, Molton Brown, Nickelodeon, and Comedy Central.
This is a full-time role as a Digital Account Manager (YouTube and Social Media) at Be A Bear. As a Digital Account Manager, you will be responsible for managing client YouTube and other social channels, developing and delivering digital strategies, coordinating projects, and driving audience engagement. Your day-to-day tasks will involve all aspects of channel management across YouTube, TikTok, and Instagram. One of the key accounts you will be looking after is the BET International YouTube channel alongside the team at Paramount.
The Perfect Candidate:
- You’ve done this already, but you’re looking for a real challenge now.
- You’ve grown digital channels in a previous role, and you’re confident in your ability to define a strategy and stick to it.
- Experience in kids media would be a big plus.
- You’re as comfortable managing a team of juniors as you are managing client expectations, even when things aren’t going to plan.
- You’ve got experience working with entertainment brands, and you’re keen to maximise on this.
Role & Responsibilities:
- Working within a growing team of digital strategists, and managing Digital Channel Assistants.
- Creating channel strategy directly with clients, and understanding the nuances that apply to their business.
- Responsible for everything that happens on a set of YouTube, TikTok, and Instagram channels, from content schedules through to claims.
- Focussed on ways to grow digital channels, specifically YouTube, TikTok, Instagram, but learnings on other channels help.
- Responsible for reporting back to the client and the wider team.
- Work with the wider team to identify channel trends.
- Communicating insights back to the client in a clear and concise way.
- Follow competitor behaviour and general social trends.
- Strong written skills, with the ability to craft creative and persuasive content.
- A passion for media and entertainment brands.
- An understanding and interest in new social media tools and trends.
- Excellent time management.
Requirements:
- 3+ years’ experience working in digital, including experience of YouTube channel management.
- Worked in an account management role.
- Fluent in YouTube analytics.
- Experience using other supporting tools such as VidIQ or Tubular Labs.
- Passionate about great content, advertising and brands and publishers including an understanding of the BET brand.
Benefits:
- Flexible working opportunities are at the heart of how we operate at Be A Bear.
- Development focussed culture.
- Extra holiday for your birthday.
- Competitive Salary.
- Healthcare Insurance.
Digital Account Manager employer: Be A Bear | We Grow Audiences
Contact Detail:
Be A Bear | We Grow Audiences Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Account Manager
✨Tip Number 1
Familiarise yourself with the brands Be A Bear works with, especially BET International. Understanding their audience and content style will help you tailor your approach during interviews.
✨Tip Number 2
Showcase your experience with YouTube analytics and other tools like VidIQ or Tubular Labs. Be prepared to discuss specific strategies you've implemented in previous roles that led to channel growth.
✨Tip Number 3
Highlight your ability to manage teams and client expectations. Prepare examples of how you've successfully navigated challenges in past projects, as this will demonstrate your leadership skills.
✨Tip Number 4
Stay updated on the latest trends in social media, particularly on platforms like TikTok and Instagram. Being able to discuss current trends and how they can be leveraged for brand growth will set you apart.
We think you need these skills to ace Digital Account Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital account management, particularly with YouTube and social media. Emphasise any previous roles where you've successfully grown digital channels or managed client expectations.
Craft a Compelling Cover Letter: In your cover letter, express your passion for media and entertainment brands. Mention specific examples of how you've developed digital strategies in the past and how they align with Be A Bear's mission to build strong fan bases.
Showcase Your Skills: Highlight your strong written skills and ability to create persuasive content. Provide examples of reports or insights you've communicated to clients in previous roles, demonstrating your analytical capabilities and understanding of channel trends.
Research Be A Bear: Familiarise yourself with Be A Bear's work and their key accounts, such as BET International. Understanding their approach to audience engagement will help you tailor your application and show that you're genuinely interested in the role.
How to prepare for a job interview at Be A Bear | We Grow Audiences
✨Showcase Your Digital Expertise
Make sure to highlight your experience with YouTube and social media management. Be prepared to discuss specific strategies you've implemented in the past and how they contributed to channel growth.
✨Understand the Brand
Research Be A Bear and their key clients, especially BET International. Familiarise yourself with their brand values and audience engagement strategies to demonstrate your alignment with their goals during the interview.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving skills, particularly in managing client expectations and team dynamics. Think of examples where you successfully navigated challenges in previous roles.
✨Demonstrate Passion for Media
Express your enthusiasm for media and entertainment brands. Share insights on current trends in social media and how they could impact Be A Bear's strategies, showing that you're proactive and engaged in the industry.