CRM Adobe Campaign Technical Specialist

We have an exciting opportunity to join our team as an advanced CRM Technical Specialist and help shape the future of data-driven marketing across the Saga Group. Based within our Insurance division and reporting to the Technical CRM Manager, this is a unique opportunity to influence and deliver CRM solutions that have real impact across multiple business areas. You will collaborate with cross-functional teams and external partners to enhance automation, personalisation, and campaign effectiveness.

What makes this role exciting is the chance to take ownership of complex technical projects and large-scale data sets and see the direct results of your work. You will help us unlock the full potential of our CRM platform, actioning meaningful change through smarter data use, improved customer experiences, and scalable marketing innovation. This role would be ideal for someone with at least 2 years of hands-on technical experience, ideally with Adobe Campaign, and strong skills in JavaScript, HTML, CSS, XML would be an advantage. If you thrive on solving technical challenges and want to make a visible impact, we would love to hear from you.

Hybrid working, your allocated Hub will be London, King's Cross or Folkestone, Enbrook. You will need to be willing to commute to the London and Folkestone hubs as required, typically 1-2 times a month. Travel to locations that are not your base hub is expensed.

Package Description

At Saga we recognise that our people make us special. We believe our colleagues deserve rewards for the excellence they demonstrate every single day, that's why we have put together an amazing benefits package for all colleagues.

• 25 days holiday + bank holidays
• Option to purchase additional leave - 5 extra days
• Pension scheme matched up to 10%
• Company performance related annual bonus - Up to 5%
• Life assurance policy on joining us, 4 x salary
• Wellbeing programme
• Colleague discounts including family discounts on cruises, holidays and insurance
• Range of reductions and offers from leading retailers, travel groups and entertainment companies
• Enhanced maternity and paternity leave
• Grandparents leave
• Income protection
• Access to Saga Academy, our bespoke learning platform

Main Responsibilities

• Take ownership of technical CRM projects, including building complex workflows, data schemas, data connections, and scripts to enable automation, personalisation, and campaign delivery.
• Plan and deliver CRM strategies and customer journeys that support wider business goals, working closely with cross-functional teams on group-wide projects.
• Support and upskill Group CRM teams by providing technical guidance, mentoring, and best practice support.
• Ensure marketing data is accurate, accessible, and campaign-ready, while maintaining high coding and rendering standards across emails and digital assets.
• Use performance insights to drive continuous improvement, applying a test-and-learn approach and staying ahead of emerging technologies.
• Ensure CRM activity is fully trackable and compliant, with an understanding of FCA and regulatory considerations.
• Manage multiple technical projects, promoting excellence in CRM delivery and best use of Adobe Campaign.

The Ideal Candidate

We are after a technically skilled and curious CRM specialist who is passionate about delivering smart, data-driven marketing solutions. Hands-on experience with Adobe Campaign (2+ years), including advanced features and multi-channel campaign delivery. Experience in working with large-scale data sets across multiple data tables. Strong technical skills across JavaScript, HTML, CSS, XML, and database design. Familiarity with Adobe's broader suite (Analytics, Target), data integration, and emerging digital marketing technologies. An understanding of web tagging and Adobe Analytics is a bonus.

Beyond technical ability, we are looking for someone who:

• Is an effective problem solver with a solution-oriented approach
• Has a natural curiosity for MarTech and keeps an eye on the latest innovations.
• Can work both independently and collaboratively across teams, bringing energy and professionalism.
• Communicates clearly and confidently with both technical and non-technical stakeholders and senior leaders.
• Thrives in a fast-paced environment, with strong multitasking skills.

About The Company

Over the past 70 years we have become the UK's specialist provider of products and services to people aged over 50 in the UK. We are one of the most recognised and trusted brands amongst UK consumers in this demographic, recognised for its high-quality products and exceptional standards of service. Our product portfolio includes cruises, holidays, insurance, personal finance products and our Saga Magazine. We aim to be the most-trusted brand for older people in the UK.

Our focus on delivering exceptional products and service empowers our colleagues to create moments that are personal and special for our customers and for each other. Our values underpin our approach and help guide us to deliver our purpose. We are committed to making sure that colleagues can be their best, be themselves and make a difference more than anywhere else. We do this by creating a truly inclusive culture, where all colleagues can bring their full and authentic selves to work and be treated with dignity and respect in an environment that is free from discrimination and harassment.

Thanks to our people, Saga has been ranked 6th in the UK's Best Employers 2025 by the Financial Times and Statista. This recognition, based on the voices of 20,000 employees across the UK, is a testament to the great culture we've built together. This award belongs to all our colleagues who collectively make Saga a fantastic place to work.

We are champions of age inclusivity and signatories of the Age-Friendly Employer Pledge, we are proud of our multigenerational teams we have in place. We are also a committed Disability Confident employer and ensure that our recruitment process is inclusive and accessible. Your application will have fair consideration, and you'll receive personal communication throughout your applicant journey when you apply to join Saga.