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- Tasks: Analyse marketing data to drive strategic initiatives and optimise media budgets.
- Company: Join a leading global organisation making waves in the marketing analytics space.
- Benefits: Enjoy hybrid working, competitive pay rates, and the chance to work with top-tier professionals.
- Why this job: Be part of a dynamic team influencing major marketing decisions and enhancing your analytical skills.
- Qualifications: Experience in data analysis, SQL, Python/R, and strong communication skills are essential.
- Other info: This is a contract role with an urgent start, perfect for those ready to make an impact.
The predicted salary is between 43200 - 72000 £ per year.
CPS Group UK are delighted to be working with a leading, global organisation to appoint a Senior Marketing Data Analyst for an initial 6-month duration. Being a key member of the EMEA Analytics & Insights team, this role is critical to the evaluation of strategic marketing initiatives to drive acquisition and improve retention.
The Marketing Data Analyst will bring expertise in Marketing Analytics and will drive the development, design and implementation of Marketing Mix Models (MMM), Experimentation & Geo-Testing as well as providing recommendations and strategic guidance on media mix optimisations.
Role Requirements- Collaborate with cross-functional teams including Marketing, Finance and Research to identify key measurement opportunities across markets and build marketing measurement roadmaps.
- Drive the development, design and implementation of Marketing Mix Models (MMM), Experimentation and Geo Testing to understand the incremental impact of marketing investments.
- Partner with Analytics teams globally on model alignment and on-going development of marketing measurement methodologies.
- Provide impactful recommendations and strategic guidance on media mix optimisations to influence budget allocation for future marketing campaigns.
- Liaise closely with third-party media owners and be across past and upcoming media plans.
- Demonstrable experience working as a Data Scientist, Data Analyst or Marketing Data Analyst.
- Highly proficient in SQL.
- Exposure to Data Warehousing technologies (e.g. Snowflake).
- Excellent technical proficiency in statistical analysis tools – Python and/or R.
- Proven experience and strong knowledge of regression analysis including MMM and A/B Testing.
- Strong verbal and written communication skills.
- Proven experience engaging with and managing senior stakeholders.
Senior Marketing Data Analyst employer: CPS Group (UK) Limited
Contact Detail:
CPS Group (UK) Limited Recruiting Team
cgrant@cpsgroupuk.com
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Data Analyst
✨Tip Number 1
Familiarise yourself with Marketing Mix Models (MMM) and A/B Testing methodologies. Being able to discuss these concepts confidently during interviews will demonstrate your expertise and understanding of the role.
✨Tip Number 2
Brush up on your SQL skills, as this is a key requirement for the position. Consider working on real-world projects or datasets to showcase your ability to manipulate and analyse data effectively.
✨Tip Number 3
Network with professionals in the marketing analytics field, especially those who have experience with Snowflake and statistical analysis tools like Python or R. This can provide you with insights and potentially valuable connections.
✨Tip Number 4
Prepare to discuss your experience in stakeholder engagement. Think of specific examples where you've successfully communicated complex data insights to non-technical audiences, as this will be crucial in the role.
We think you need these skills to ace Senior Marketing Data Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in Marketing Analytics, SQL, and statistical analysis tools like Python or R. Use specific examples that demonstrate your expertise in Marketing Mix Models and A/B Testing.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the role and how your skills align with the company's needs. Mention your experience with cross-functional collaboration and stakeholder engagement, as these are key aspects of the position.
Showcase Your Technical Skills: In your application, emphasise your proficiency in SQL and any experience with Data Warehousing technologies like Snowflake. Include any relevant projects or achievements that demonstrate your technical capabilities.
Prepare for Potential Questions: Anticipate questions related to your experience with marketing measurement methodologies and your approach to providing strategic recommendations. Be ready to discuss specific examples from your past work that illustrate your analytical skills and impact on marketing initiatives.
How to prepare for a job interview at CPS Group (UK) Limited
✨Showcase Your Technical Skills
Be prepared to discuss your proficiency in SQL, Python, and R. Bring examples of past projects where you used these tools for statistical analysis, particularly in Marketing Mix Models and A/B Testing.
✨Demonstrate Stakeholder Engagement
Highlight your experience in engaging with senior stakeholders. Prepare to share specific instances where your communication skills led to successful collaboration or influenced decision-making.
✨Discuss Your Analytical Approach
Be ready to explain your methodology for developing marketing measurement roadmaps and how you approach experimentation and geo-testing. This will show your strategic thinking and analytical capabilities.
✨Prepare Questions About the Role
Think of insightful questions regarding the company's current marketing strategies and how they measure success. This demonstrates your interest in the role and helps you assess if it's the right fit for you.
