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For Companies At a Glance
- Tasks: Lead creative PR campaigns for top-tier games and collaborate with cross-functional teams.
- Company: Join LightSpeed Studios, a leading game developer behind global hits like PUBG MOBILE and Apex Legends Mobile.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and collaboration across the globe.
- Why this job: Be part of an innovative team shaping the future of gaming and engaging with diverse audiences.
- Qualifications: Proven PR experience in the gaming industry, strong communication skills, and a passion for gaming trends.
- Other info: We value diversity and foster an inclusive workplace where every voice matters.
The predicted salary is between 36000 - 60000 £ per year.
LightSpeed Studios is one of the world’s most innovative and successful game developers, founded in 2008. With teams across multiple countries, we have created over 50 games for over 4 billion registered users. It is the co-developer of worldwide hits PUBG MOBILE, Apex Legends Mobile, and League of Legends: Wild Rift (Chinese Version).
Responsibilities
- Lead the planning and execution of strategic, creative public relations campaigns for PC/Console games that support the identity and visibility of core titles.
- Collaborate closely with brand, social, and community teams to align on marketing beats and activations.
- Partner with cross-functional teams—such as licensing, sales, and digital marketing—to support joint campaigns and product promotions.
- Oversee and manage global PR agencies, ensuring alignment with campaign goals and brand messaging.
- Own the development of PR timelines, editorial calendars, and campaign schedules.
- Plan and execute campaigns that include previews, feature stories, press announcements, and event coverage.
- Champion global earned influencer and content creator programs.
- Build and maintain strong relationships with media and press.
- Write and edit communications materials, ensuring strategic alignment with broader marketing strategies.
- Represent titles at trade shows and industry activations.
- Plan and execute press tours and events in support of campaign beats.
- Analyze campaign performance, press sentiment, and media coverage.
Requirements
- Proven experience managing communications, preferably for AAA titles and new IPs.
- Strong familiarity and relationships with gaming and entertainment media outlets.
- Excellent written and verbal communication skills.
- Experience in managing and collaborating with external partners and cross-functional internal teams.
- Comfortable writing and editing a wide variety of materials.
- Deeply familiar with media coverage cycles and gaming communities.
Desirable Skills & Experience
- Passion for staying up-to-date with gaming trends and communications best practices.
- Experience in managing global PR campaigns or working with international media outlets.
- Creative thinking around supporting narrative-driven, immersive IPs.
- Ability to build lasting relationships with media partners and content.
Equal Employment Opportunity at Tencent
As an equal opportunity employer, we believe that diverse voices fuel our innovation and allow us to better serve our users and the community.
Senior PR Manager, UK LightSpeed employer: Tencent
Contact Detail:
Tencent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior PR Manager, UK LightSpeed
✨Tip Number 1
Familiarise yourself with LightSpeed Studios' games and their unique selling points. Understanding the nuances of their titles will help you craft tailored strategies that resonate with their audience and demonstrate your genuine interest in the role.
✨Tip Number 2
Network with professionals in the gaming PR industry, especially those who have experience with AAA titles. Attend gaming events or webinars to connect with potential colleagues and learn about current trends and challenges in the field.
✨Tip Number 3
Showcase your understanding of global media landscapes by researching key media outlets and influencers in the gaming sector. Highlighting your existing relationships with these contacts can set you apart from other candidates.
✨Tip Number 4
Prepare to discuss specific examples of successful PR campaigns you've managed in the past. Be ready to analyse what worked, what didn’t, and how you adapted your strategies to achieve measurable results.
We think you need these skills to ace Senior PR Manager, UK LightSpeed
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in public relations, especially within the gaming industry. Emphasise any previous roles where you managed communications for AAA titles or new IPs.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for gaming and your understanding of the industry. Mention specific campaigns you've led and how they align with LightSpeed Studios' goals.
Showcase Your Writing Skills: Since excellent written communication is crucial for this role, include samples of your writing. This could be press releases, articles, or any other relevant materials that demonstrate your ability to convey messages clearly and effectively.
Highlight Media Relationships: In your application, mention any established relationships you have with gaming and entertainment media outlets. This will show your potential value in managing press outreach and building strong media connections.
How to prepare for a job interview at Tencent
✨Know Your Games
Familiarise yourself with LightSpeed Studios' portfolio, especially their major titles like PUBG MOBILE and Apex Legends Mobile. Be prepared to discuss how your PR strategies can enhance the visibility of these games and resonate with their audiences.
✨Showcase Your Communication Skills
As a Senior PR Manager, excellent written and verbal communication is key. Bring examples of your previous work, such as press releases or campaign reports, to demonstrate your ability to craft compelling narratives that align with brand messaging.
✨Highlight Your Collaborative Experience
Discuss your experience working with cross-functional teams. Provide specific examples of how you've successfully collaborated with marketing, sales, and digital teams to execute integrated campaigns that drive results.
✨Stay Current with Industry Trends
Show your passion for gaming by discussing recent trends in the industry and how they could impact PR strategies. This will demonstrate your commitment to staying informed and your ability to adapt to the ever-evolving gaming landscape.
