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For Companies At a Glance
- Tasks: Lead digital strategy and drive brand growth across UK and EU markets.
- Company: Join a well-established business focused on enhancing online presence and customer engagement.
- Benefits: Enjoy a competitive salary up to £70,000, bonuses, and additional perks.
- Why this job: Be at the forefront of digital innovation and make a real impact in a dynamic environment.
- Qualifications: Bachelor’s degree in Marketing or related field; 3+ years in digital marketing management required.
- Other info: Office-based role in London with opportunities for cross-market expertise.
The predicted salary is between 42000 - 98000 £ per year.
A well-established business is looking for a Head of Digital to lead the strategy and drive brand growth across both the UK and EU markets. This role will be instrumental in establishing digital by enhancing the online presence, developing new media strategies, and implementing data-driven marketing campaigns that align with brand identity, objectives, and customer engagement goals. The successful candidate will manage and optimise channels, ensuring cohesion across markets and brand resonance with target audiences. In return, you will receive a salary of up to £70,000 per annum, plus a bonus and additional benefits. This is a full-time, office-based role.
Key responsibilities as Head of Digital:
- Digital Strategy Development: Design and implement a comprehensive strategy for both UK and EU markets, covering social media, content marketing, website development, mobile apps, and digital advertising.
- Campaign Management: Oversee multi-channel campaigns from concept to execution, monitoring performance and optimising strategies to drive engagement, leads, and conversions.
- Data-Driven Insights: Utilise analytics and data insights to inform strategies, track KPIs, and provide regular performance reports. Adjust strategies based on data to ensure alignment with business goals.
- Social Media Management: Lead social media strategy across various platforms, including content creation, community management, influencer partnerships, and paid social advertising.
- Content Development: Manage content production, including visual, written, and video content, to enhance the brand’s online presence and engagement.
- Website & SEO Optimisation: Optimise websites for user experience, search engines, and conversions. Oversee SEO strategies to increase organic reach and improve rankings.
- New Media Innovation: Identify and incorporate emerging trends, technologies, and tools that resonate with the target audience and enhance customer engagement.
We’re looking for a Head of Digital with:
- Bachelor’s degree in Marketing, Digital Media, Communications, or a related field. A master’s degree is a plus.
- Extensive experience in digital marketing, with at least 3 years in a managerial role focused on digital media or new media.
- Automotive industry experience is required.
- Experience in product launch campaigns, with a strong focus on digital, social media, and experiential marketing.
- Cross-Market Expertise: Proven experience working across multi-country markets, particularly in the UK and EU, and understanding cultural nuances that impact strategies.
For this role as Head of Digital, please click apply online and upload an updated copy of your CV.
Head of Digital (Europe) (Basé à London) employer: Golden Bees
Contact Detail:
Golden Bees Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Digital (Europe) (Basé à London)
✨Tip Number 1
Network with professionals in the digital marketing and automotive industries. Attend industry events, webinars, or local meetups to connect with potential colleagues or mentors who can provide insights into the role and company culture.
✨Tip Number 2
Stay updated on the latest trends in digital marketing, especially those relevant to the UK and EU markets. Follow industry leaders on social media and subscribe to newsletters to gather fresh ideas that you can discuss during interviews.
✨Tip Number 3
Prepare to showcase your experience with data-driven marketing campaigns. Be ready to discuss specific examples of how you've used analytics to inform strategies and improve performance in previous roles.
✨Tip Number 4
Familiarise yourself with the company's current digital presence and identify areas for improvement. This will not only help you understand their needs but also allow you to present tailored suggestions during your interview.
We think you need these skills to ace Head of Digital (Europe) (Basé à London)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, especially in managerial roles. Emphasise your achievements in campaign management and data-driven strategies that align with the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of the automotive industry. Mention specific examples of successful campaigns you've led and how they relate to the responsibilities of the Head of Digital role.
Highlight Cross-Market Experience: In your application, emphasise any experience you have working across UK and EU markets. Discuss how you’ve adapted strategies to fit different cultural contexts, as this is crucial for the role.
Showcase Data-Driven Insights: Include examples of how you've used analytics to inform your marketing strategies. Be specific about the KPIs you tracked and how your insights led to improved performance in previous roles.
How to prepare for a job interview at Golden Bees
✨Showcase Your Digital Strategy Skills
Prepare to discuss your experience in developing and implementing digital strategies. Highlight specific campaigns you've led, focusing on how they drove brand growth and engagement across different markets.
✨Demonstrate Data-Driven Decision Making
Be ready to explain how you utilise data and analytics to inform your marketing strategies. Share examples of how you've adjusted campaigns based on performance metrics to achieve better results.
✨Highlight Cross-Market Experience
Since this role involves working across the UK and EU, emphasise your experience in these markets. Discuss any cultural nuances you've navigated and how they influenced your marketing strategies.
✨Prepare for Questions on Innovation
Expect questions about new media trends and technologies. Be prepared to discuss how you've incorporated innovative approaches into your previous roles to enhance customer engagement and brand presence.
