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- Tasks: Lead CRM strategies to boost customer engagement and revenue in a dynamic retail environment.
- Company: Join a top online retail business dedicated to making products accessible and affordable for all.
- Benefits: Enjoy a collaborative culture, cutting-edge technology, and opportunities for personal growth.
- Why this job: Be part of a fast-growing team that values innovation and customer connection.
- Qualifications: Experience in retail, ecommerce, or D2C is essential; familiarity with CRM tools like Braze is a plus.
- Other info: This role offers the chance to shape customer journeys and drive impactful marketing campaigns.
The predicted salary is between 36000 - 60000 £ per year.
We are delighted to be partnering with this leading online retail business in their search for a CRM Manager. Our client is committed to making their vital products easy to access, and easy to afford for everyone using cutting edge technology and empowering a stand out team to do so. To help with their continued growth they are searching for a CRM Manager with retail / ecommerce / D2C experience to drive acquisition & retention, increase revenue, and optimise ROI across their ecommerce services.
Partnering with colleagues in brand, creative and content, you’ll ensure all customer communications feel personalised and journeys feel simple.
Key Responsibilities- Work with the Head of CRM and CRM Executive to develop and execute customer-focused CRM and email marketing strategies, using Braze to deliver communications that resonate and reassure.
- Build and refine SMS and push notification campaigns to complement email efforts, ensuring consistent and cohesive messaging across every touchpoint.
- Use audience personas and rich data sources to segment, target, and personalise campaigns.
- Confidently produce clear, actionable reports within Braze, working alongside our Head of Data & Analytics to track performance and highlight opportunities for growth.
- Oversee email and SMS campaign content, including design, copywriting, and A/B testing, to drive high open and click-through rates. You’ll have the support of our content team.
- Work closely with the wider Marketing team to ensure CRM campaigns align with our broader messaging, values, brand guidelines and goals.
This is an exciting role in a fast growing business. For more information please apply immediately.
CRM Manager employer: Better Placed Ltd - A Sunday Times Top 10 Employer!
Contact Detail:
Better Placed Ltd - A Sunday Times Top 10 Employer! Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager
✨Tip Number 1
Familiarise yourself with Braze, the CRM tool mentioned in the job description. Understanding its features and capabilities will not only help you during the interview but also demonstrate your proactive approach to mastering the tools used in the role.
✨Tip Number 2
Research the latest trends in CRM strategies, particularly in the retail and eCommerce sectors. Being able to discuss current best practices and innovative approaches during your conversations will show that you're knowledgeable and passionate about the field.
✨Tip Number 3
Prepare examples of successful CRM campaigns you've managed in the past. Highlight how you used data to drive decisions and improve customer engagement, as this aligns closely with the responsibilities outlined in the job description.
✨Tip Number 4
Network with professionals in the CRM and eCommerce space. Engaging with others in the industry can provide insights into the company culture and expectations, which can be invaluable when tailoring your approach during interviews.
We think you need these skills to ace CRM Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the CRM Manager position. Understand the key responsibilities and required skills, especially in retail, ecommerce, and D2C experience.
Tailor Your CV: Customise your CV to highlight relevant experience in CRM, email marketing strategies, and any familiarity with tools like Braze. Emphasise your achievements in driving acquisition and retention, as well as your ability to produce actionable reports.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the role and the company. Mention specific examples of how you've successfully executed CRM strategies in the past and how you can contribute to their goals.
Highlight Collaboration Skills: Since the role involves working closely with various teams, emphasise your teamwork and communication skills. Provide examples of how you've collaborated with creative, content, or marketing teams to achieve successful outcomes.
How to prepare for a job interview at Better Placed Ltd - A Sunday Times Top 10 Employer!
✨Know Your CRM Tools
Familiarise yourself with Braze and other CRM tools mentioned in the job description. Be prepared to discuss how you've used these platforms in previous roles to drive customer engagement and retention.
✨Showcase Your Data Skills
Highlight your experience with data analysis and reporting. Be ready to explain how you've used audience personas and segmentation to create targeted campaigns that resonate with customers.
✨Prepare for Creative Collaboration
Since the role involves working closely with creative teams, think of examples where you've successfully collaborated on campaigns. Discuss how you ensured messaging was consistent and aligned with brand values.
✨Demonstrate Your Results
Be ready to share specific metrics from past campaigns you've managed. Discuss how your strategies led to increased open rates, click-through rates, or overall revenue growth, showcasing your impact on the business.
