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- Tasks: Lead sales and marketing strategies to drive growth in a travel tech company.
- Company: Join a leading enterprise software provider for tour and rail operators worldwide.
- Benefits: Enjoy hybrid working, competitive salary, and opportunities for international travel.
- Why this job: Be part of a dynamic team shaping the future of travel technology with global impact.
- Qualifications: Proven experience in sales, marketing, and leadership within travel or tech industries required.
- Other info: Fluency in additional languages like French or Spanish is a plus.
The predicted salary is between 43200 - 72000 £ per year.
An exciting opportunity for a Sales & Marketing Director to drive significant growth within a successful and established travel technology business. This company is a recognised leader in enterprise software and services for tour and rail operators, delivering high-quality solutions and deep industry expertise to a global customer base.
The Sales & Marketing Director will be responsible for shaping and executing a comprehensive sales and marketing strategy to support scalable, long-term business growth. This is a business-to-business commercial leadership role, focused on increasing sales performance, strengthening the brand, and expanding the customer base across international markets.
Key Responsibilities- Maximise the commercial potential of the business and support shareholder ambitions.
- Develop and implement a growth-oriented commercial strategy that drives success in the short-, mid-, and long-term.
- Establish systems, controls, and scalable processes to support a high-performance sales operation while maintaining an entrepreneurial approach.
- Win new business across software products and business support services.
- Manage customer retention, upselling, and cross-selling to existing clients.
- Create and execute a targeted, multi-channel marketing strategy aligned with key market segments.
- Strengthen the company’s brand and market presence as a global expert in travel technology.
- Represent the business at public events, in PR activities, and through thought leadership.
- Lead and develop the sales and marketing team, currently comprising three business development specialists, a marketing manager, and a marketing assistant, with plans to expand in 2025.
- Manage a budget for international events, digital and traditional marketing initiatives.
- Collaborate closely with senior leadership across Operations, Product, and Finance to support strategic planning and execution.
- Proven track record of delivering profitable growth in a fast-paced travel, leisure, or software technology environment, including P&L responsibility.
- Experience in selling high-value enterprise software and associated services.
- Strong international experience in sales and commercial operations.
- Skilled in building go-to-market strategies and new sales channels for premium brands.
- Demonstrated success in leading and scaling commercial and sales teams in competitive or fragmented markets.
- Comprehensive understanding of multichannel marketing strategy and execution.
- Willingness to engage in both strategic planning and operational detail.
- Ideally, knowledge of the travel industry, particularly tour and rail operators.
- Familiarity with other functional areas such as Customer Support, Professional Services, or Software Development is a plus.
- Comfortable in public-facing roles including media, PR, and speaking engagements.
- Inspirational leader with strong strategic thinking and organisational skills.
- Results-driven with a hands-on approach and a tenacious mindset.
- Commercially sharp and naturally entrepreneurial.
- Resilient, energetic, and adaptable to challenges in technical, people, and commercial domains.
- Highly analytical and financially literate.
- Excellent communicator and natural networker.
- Passionate about travel and the transformative role of technology in the industry.
- Language skills—particularly in French, Spanish, Italian, or German—are an advantage.
Hybrid working, with at least two days in the office.
Sales & Marketing Director - Travel-Tech employer: Skypath
Contact Detail:
Skypath Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales & Marketing Director - Travel-Tech
✨Tip Number 1
Network with professionals in the travel-tech industry. Attend relevant conferences, webinars, and events where you can meet potential colleagues or industry leaders. This will not only help you gain insights but also increase your visibility within the sector.
✨Tip Number 2
Showcase your leadership skills by sharing examples of how you've successfully led sales and marketing teams in the past. Consider preparing a brief case study or presentation that highlights your achievements and strategies, as this could be a great conversation starter during interviews.
✨Tip Number 3
Familiarise yourself with the latest trends in travel technology and enterprise software. Being knowledgeable about current innovations and challenges in the industry will allow you to speak confidently about how you can contribute to the company's growth.
✨Tip Number 4
Prepare to discuss your experience with multi-channel marketing strategies. Be ready to explain how you've successfully implemented these strategies in previous roles, as this is crucial for the Sales & Marketing Director position.
We think you need these skills to ace Sales & Marketing Director - Travel-Tech
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in sales and marketing, particularly in the travel or technology sectors. Use specific metrics to demonstrate your success in previous roles, such as revenue growth or market expansion.
Craft a Compelling Cover Letter: Your cover letter should reflect your passion for travel technology and your strategic vision for the role. Address how your background aligns with the company's goals and how you can contribute to their growth.
Showcase Leadership Skills: In your application, emphasise your experience in leading teams and developing commercial strategies. Provide examples of how you've successfully managed sales operations and driven team performance in previous positions.
Highlight International Experience: Given the global nature of the role, make sure to mention any international sales experience you have. Discuss how you've navigated different markets and cultures, and how this experience will benefit the company.
How to prepare for a job interview at Skypath
✨Showcase Your Industry Knowledge
Make sure to demonstrate your understanding of the travel technology sector. Discuss current trends, challenges, and opportunities within the industry, particularly focusing on tour and rail operators. This will show that you are not only familiar with the market but also passionate about it.
✨Highlight Your Leadership Experience
As a Sales & Marketing Director, you'll need to lead a team effectively. Share specific examples of how you've successfully managed and developed teams in the past. Emphasise your ability to inspire and motivate others, as well as your experience in scaling commercial operations.
✨Prepare for Strategic Discussions
Be ready to discuss your approach to developing and implementing growth-oriented commercial strategies. Think about how you would maximise the company's commercial potential and support shareholder ambitions. Prepare to share your thoughts on multi-channel marketing strategies and how they can be tailored to different market segments.
✨Demonstrate Your Communication Skills
Since this role involves public-facing responsibilities, it's crucial to showcase your communication skills. Practice articulating your ideas clearly and confidently. Be prepared to discuss how you would represent the company at events and through thought leadership initiatives.
