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- Tasks: Join our team to develop and execute CRM strategies for customer retention and engagement.
- Company: Be part of a leading iGaming company in the heart of London.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and collaboration.
- Why this job: Make an impact in the exciting world of sports betting while enhancing customer experiences.
- Qualifications: Fluent in Greek with proven CRM experience, ideally in sports betting or gaming.
- Other info: Experience with Optimove or similar platforms is a plus!
The predicted salary is between 36000 - 60000 £ per year.
BettingJobs is working with a leading iGaming company who are seeking to hire a knowledgeable CRM Executive to join their team in London.
If you are considering sending an application, make sure to hit the apply button below after reading through the entire description.
Responsibilities:
- Develop and execute strategies for conversion, retention, and reactivation, supported by CRM campaigns.
- Plan for the long term by analysing customer segments, life cycles, and user experiences to optimise retention and ROI.
- Enhance customer experience by running targeted CRM campaigns, monitoring ROI, prioritising resources, reducing costs, and driving continuous improvement in collaboration with teams across development, design, support, and BI.
- Use data to track KPIs, improve customer segmentation, and guide market research to align with sports betting trends.
- Ensure CRM systems meet objectives, implement new tools for campaign optimisation, and manage ad hoc tasks.
- Test and monitor user experiences to identify and address errors, adapting campaigns to local needs. Provide competitive analysis and share insights across teams.
Requirements:
- Greek speaking or fluent in Greek and knowledgeable of the Greek market trends
- Proven CRM experience in a similar role, ideally in both sports betting and gaming environment
- Experience using Optimove or similar platform
- Experience in running multichannel campaigns
- Highly customer-centric with a good understanding of CRM strategies and practices
- Knowledge and interest of online gaming products
- Applied understanding of lifecycle development and optimisation
- Data focused and ROI driven
- Ability to build strong working relationships
- A marketing/business degree level qualification or equivalent would be desirable
Casino CRM Executive employer: BettingJobs
Contact Detail:
BettingJobs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Casino CRM Executive
✨Tip Number 1
Familiarize yourself with the latest trends in the Greek iGaming market. Understanding local preferences and behaviors will help you tailor your approach and demonstrate your knowledge during the interview.
✨Tip Number 2
Highlight your experience with CRM tools like Optimove. Be prepared to discuss specific campaigns you've run, focusing on how you measured success and optimized for ROI.
✨Tip Number 3
Showcase your ability to analyze customer segments and life cycles. Prepare examples of how you've used data to improve retention strategies and enhance customer experiences in previous roles.
✨Tip Number 4
Emphasize your collaborative skills. Be ready to discuss how you've worked with cross-functional teams to drive continuous improvement in CRM campaigns and overall customer satisfaction.
We think you need these skills to ace Casino CRM Executive
Some tips for your application 🫡
Understand the Role: Make sure to thoroughly read the job description for the Casino CRM Executive position. Understand the key responsibilities and requirements, especially the importance of CRM strategies in the iGaming sector.
Highlight Relevant Experience: When writing your CV and cover letter, emphasize your proven CRM experience, particularly in sports betting and gaming. Mention specific campaigns you've managed and the tools you've used, like Optimove.
Showcase Language Skills: Since fluency in Greek is a requirement, make sure to highlight your language skills prominently in your application. If you have experience working in the Greek market, be sure to mention that as well.
Data-Driven Approach: Demonstrate your data-focused mindset by providing examples of how you've used data to track KPIs and improve customer segmentation in previous roles. This will show your ability to align with the company's goals.
How to prepare for a job interview at BettingJobs
✨Show Your CRM Expertise
Be prepared to discuss your previous CRM experience in detail. Highlight specific campaigns you've executed, focusing on conversion, retention, and reactivation strategies. Use metrics to demonstrate your success and how you optimized ROI.
✨Understand the Greek Market
Since knowledge of the Greek market is crucial, make sure to research current trends and customer behaviors in that region. Be ready to share insights on how these factors influence CRM strategies in the iGaming sector.
✨Demonstrate Data-Driven Decision Making
Prepare examples of how you've used data to track KPIs and improve customer segmentation. Discuss any tools you've used, like Optimove, and how they helped you adapt campaigns based on user experiences and market research.
✨Emphasize Collaboration Skills
Highlight your ability to work with cross-functional teams, such as development, design, and support. Share examples of how collaboration has led to successful CRM campaigns and improved customer experiences.
